Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. This kind of marketing should include: Webinars. I’m serious.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Convince & Convert

AUGUST 25, 2011

It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. Speaking at conferences is part of my business.

Social Media 128

Social Media Media Blogger Co-Registration 128

Industrial Marketing Today

JANUARY 10, 2011

According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Marketing Insider Group

JANUARY 10, 2022

Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time?

Marketing AI 288

Marketing AI Enterprise Management Peer-to-peer Best Practices 288

Hinge Marketing

AUGUST 5, 2020

After all, attending or hosting a conference is one of the most common ways to share marketing strategies and discuss business challenges, right ? . And let’s not forget about insurance— you’ll need to protect attendees and your company in case something happens. Publish a new study. Cakewalk, right?

Conference 94

Conference Co-Registration Content Webinar Metrics 94

Hubspot

SEPTEMBER 13, 2012

We just wrapped up our own conference here at HubSpot, INBOUND 2012 , and as the event coordinator, I thought it might be timely to share some of the things we learned from this event. Have cheery, well-informed greeters at every entrance for your event, providing directions to registration and answering questions about the event.

Co-Registration 28

Co-Registration Tips Peer-to-peer Conference 28

Webinato

SEPTEMBER 9, 2015

While the number of sales and marketing webinars has been significantly increasing over the last few years, only a small number enjoy high conversion rates. Many marketers are content with the relatively low success rates they obtain as they compare them with more traditional marketing channels such as mail marketing.

Conversion Rate 40

Conversion Rate Webinar Metrics Conversion Work Management 40

Hinge Marketing

NOVEMBER 3, 2021

One of the best ways to build your visibility and authority while developing a market for you as a product is through speaking engagements. So what makes speaking engagements the most effective marketing technique in any professional services marketing strategy ? Try these strategies: Ask for a list of registrants/attendees.

Work Management 130

Work Management Consulting Marketing Management Webinar Metrics 130

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Biznology

AUGUST 10, 2016

One of the main threads of that conference was on attribution, which attempts to give the proper credit to marketing tactics.We discuss this at some length in Outside-In Marketing: Using Big Data to Guide Your Content Marketing. If you can’t prove it at scale, try proving it in a small test case.

Top of Funnel 80

Top of Funnel Co-Registration Marketing Attribution Lead Ranking 80

Sword and the Script | B2B

MARCH 29, 2022

B2B loyalty is up for grabs,” according to a new report from McKinsey & Co. The consulting firm surveyed 3,360 B2B decision-makers in 12 markets including the U.S. Omnichannel in this report refers to all the digital channels that became paramount during the pandemic – tools like webchat and video conferences. 24/7 support.

Paid Search Agency 68

Paid Search Agency Research Marketing Management Co-Registration 68

Seismic

MARCH 11, 2021

Seismic Digital Shift is the industry’s largest gathering of sales, marketing, and enablement professionals. As more engagement takes place in digital channels, sales enablement will play an increased role in bringing together marketers and sellers to deliver exceptional experiences for customers. Why should I attend?

CPO 52

CPO Co-Registration Thought Leadership Storytelling 52

Engagio

JUNE 2, 2020

A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. In this case, our desired outcome is a closed-won deal.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. If economic uncertainty continues, these programs should remain a core element of a marketing strategy.”. Pivoting Your Go-To-Market Strategy on a Dime. In this case, our desired outcome is a closed-won deal. “The

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

BenchmarkONE

NOVEMBER 23, 2018

In today’s selling market, the best places to find leads are shifting away from traditional channels. That’s probably why, according to Sales for Life , 61% of B2B marketers use social media to increase lead generation. It’s been estimated that up to 80% of B2B content marketing assets are gated.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. They do assume that a company has a rich set of historical data to work with, which is often not the case.

ROI 50

ROI Paid Content Social Marketing Webcast 50

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’re all super busy, and while coming up with new ideas can be the fun part of a marketer’s job, it’s also not always the easiest. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

chiefmartech

FEBRUARY 9, 2016

We’re 6 weeks away from the next MarTech conference in San Francisco. Marketing Technology Professionals of the World Unite! This is, by far, the most epic gathering of marketing technology professionals in the world to date — and the best opportunity to meet an incredible set of your peers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

JANUARY 26, 2012

You know that you're a true email marketer if every single one of your emails includes a call-to-action. And I'm not talking about email marketing blasts here. Yes, your personal email signature can provide a serious marketing opportunity. Conferences & Events. Or maybe you are speaking at a conference?

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Hinge Marketing

JULY 21, 2022

As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. This comprehensive approach is called integrated marketing communications. What is integrated marketing communications?

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Key Points from "Science of Inbound Marketing" Session. It is entirely possible for your marketing not to suck.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28