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Marketing to the 50+ crowd: A booming opportunity

Martech

Conversely, Statista data shows baby boomers report lower-than-average ad recall on music portals and streaming services: further evidence to support the use of traditional broadcast in your marketing mix. So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values?

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Competitor mapping: The benefits and how to create your own

Sprout Social

Examining your industry peers will help you better understand your customers’ needs and brand perception. Through tools like Sprout Social you can use social listening to help identify conversations involving your competitors and what your audiences are talking about. It’s like preparing for a championship game.

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Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

B2B marketers have a lot of challenges their B2C peers rarely have to deal with. Other research, like studies done by the Content Marketing Institute and Marketing Profs, found that B2B marketers have adopted marketing automation far more than their B2C peers. These challenges aren’t trivial or easily overcome, either.

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3 Ways to Transform Your Career: How to Become a Salesforce Consultant

Salesforce Marketing Cloud

I began my career at a telecom company where I had various roles, from hooking up cable lines in households to working in customer service call centers, to managing a call center. These experiences eventually led to landing my dream job as a Salesforce Functional Consultant at Deloitte. Trailblazing a new opportunity. 100 points.

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Why Tech Companies Must Be Careful About Change

Convince & Convert

Along with a brand new name (Turo), the peer-to-peer car rental service also announced $47 million in Series C funding. Additional projects between Stewart and the cable network are expected, and are set to be announced upon confirmation. Entertainment: Jon Stewart is BACK. What has the response been to this comeback?

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5 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. We all know that real change starts with a shift in thinking. And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make.

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Modern marketing looks a lot like…product?

MKT1

Includes peer review. I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. Yet, I recognize incorporating new tools—some as new a few weeks or months ago—can be overwhelming and intimidating. Register here. Apply here.