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11 Big Myths About Social Media and Content Marketing

Convince & Convert

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. This lower effort content is often created by your employees and your customers, themselves.

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Video Killed the Radio Star; Content Marketing Revived It

Content Standard

But on the bench itself sat an oddly modern sight in this antique graveyard: a small JVC television, partially disassembled, each part laid out with meticulous care. And as my grandfather would have been excited to see, far from being dead, radio is seeing a resurgence as it evolves alongside content marketing.

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Will Twitter’s Live Video Content Become the New TV?

Content Standard

Video content continues to grow in popularity online, but Twitter is banking on a much larger, more fundamental shift in the way we consume visual media. As mobile devices continue to occupy more of our time each day, and video consumption increases accordingly, traditional television is having a harder time attracting viewers.

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The Future of Video Marketing: My Top 10 Predictions

Vidyard

Without further ado, here are my top 10 predictions for the future of video marketing: The future of video marketing from Vidyard 1. The future of the Internet is television There has been a shift in living room media. Gen Y’ers aren’t buying cable or satellite subscriptions, they rely on YouTube and the Internet.

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Content marketing for the whale watching fisherman hunter

Biznology

To be honest, in a world where there are so many “safe” channels for promotion, branding, advertising, and dissemination that exist — that are so well-understood, are completely legal, effective, and time-tested — why would anyone be the first (second, third, fourth, fifth, sixth) into market? Whale Watch Marketing.

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4 Ways To Fix Your Facebook Problem

Convince & Convert

Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on. There has been a ton of conversation around Facebook’s declining organic reach for businesses.

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Who Will Win the War for TV Ad Dollars?

Contently

Some, sans cable subscriptions, simply tuned out. ” Yet as Facebook continues to colonize most of the connected world under its blue banner, and digital giants like Snapchat and Netflix dominate millennial’s attention time, some think it’s only a matter of time before television’s dominance on ad spend comes to an end.