SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Michael posts great videos on skill-building. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

AUGUST 27, 2019

Before the digital age of content marketing, event planners had to rely on flyers, TV and radio commercials, and word of mouth to market their events. Teaser campaigns can be an effective way to build buzz before the launch of any kind of product or event. The season 8 official teaser video amassed over 12.5

Planning 100

Planning Content Marketing Generation Content 100

Biznology

SEPTEMBER 4, 2015

The 3 stages of marketing to the social consumer’s decision journey are creating buzz, learning from customers, and targeting customers. Creating Buzz: An example of creating buzz through social channels comes from Ford Motor Company and their Fiesta Movement campaign behind the U.S. launch of their Fiesta model.

Social Media 80

Social Media Social Marketing Media Buzz 80

Hubspot

JULY 17, 2017

They defy the best practices that most marketers live by today, and it sets them apart and generates buzz because of its inherent uniqueness. Target your product or service well, don’t be afraid to rely on word of mouth, and foster an influencer channel that is loyal to your brand. 9 Brands That Don't Do Traditional Marketing.

Marketing Budget 78

Marketing Budget Word of Mouth Brand Identity Branding 78

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. It’s also people sharing recommendations (or warnings) about your products or services on their own accounts, review videos on sites such as YouTube, or reviews on sites such as Yelp.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Adobe Experience Cloud Blog

AUGUST 21, 2014

Why We Like It: With tons of fresh new content every day, Mashable is the place for hot-off-the-press news about the latest memes, viral videos, social platform developments, and Silicon Valley gossip. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). We Are Social. Why We Like It: Ms.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Webbiquity

JULY 28, 2010

He’s a ClickZ columnist, frequent speaker, and has served on advisory boards for ad:tech and the Word of Mouth Marketing Association. Research shows that two out of three word-of-mouth conversations reference a brand, product or service—and these conversations are increasingly moving online through social media.

Social Media 100

Social Media Social Marketing Planning Media 100

Convince & Convert

SEPTEMBER 7, 2010

He talks about disclosure and openness but I have never seen his &# 60 million&# videos independently verified or helping a client make $5 million dollars in 7 days. I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Convince & Convert

MAY 11, 2010

I recommend answering each question with a dedicated blog post, and a video – at a minimum. Remember that video is 52 times more likely to show up on the first page of Google search results, so don’t skip that part. If possible, on-the-scene video showing demonstrations would be great. Put it on YouTube of course.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. But, it's not all conversational. That's what I mean when I say uni-directional social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Hubspot

SEPTEMBER 20, 2011

Rewarding Brand Advocates: In the world of outbound marketing, it wasn't easy for word-of-mouth buzz to spread quickly about your business. Sharing Videos: Facebook isn't only about text. Dell Enterprise , for example, has an entire tab on its Facebook page dedicated to sharing content from its YouTube account.

Facebook 28

Facebook Paid Search Agency Companies B2B Thought Leadership 28

Optinmonster

FEBRUARY 27, 2024

With Userflow, you can add links, images, videos, or user attributes in its drag-and-drop designer. YouTube Marketers don’t usually think of YouTube as a growth hacking tool because of its perception as the most popular video streaming website. And video is the best way to communicate your product’s value to new users.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. A new product launch. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product.

Conference 115

Conference Organization Paid Search Agency PR 115

Sprout Social

OCTOBER 4, 2022

Creating buzz and increasing impressions for your marketing team. Employee posts boost buzz around your business from trusted voices. Employee advocacy posts create a steady flow of digital word-of-mouth marketing from trusted voices. Diversified LinkedIn video content. Increasing earned media for your PR team.

Paid Content 82

Paid Content Budget Programs Brand Identity Branding 82

Hubspot

NOVEMBER 4, 2011

Why it's Awesome: This is an example of a great like-gating image that also includes an email opt-in form as well as Twitter and YouTube links above the fold. The Burt's Bees Facebook Page uses a customer tab to aggregate the global online word-of-mouth buzz about its products in an interesting and unique way.

Facebook 28

Facebook Best Practices Paid Search Agency Television marketing 28

Convince & Convert

APRIL 1, 2010

On Facebook, there are just six videos total – the most recent added MORE THAN A YEAR AGO. I couldn’t believe it, given how many video assets a professional sports team has. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 27, 2010

I like Icerocket.com and recently mentioned it in a video, but like Social Mention for it’s more advanced features. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too).

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JULY 21, 2010

People are sharing photos, ideas, writings and video. Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? All that stuff? Read the fine print.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

BuzzSumo

FEBRUARY 24, 2021

Video : Using platforms like YouTube or Vimeo, you can produce videos of curated content. This article will focus on curating for the social network and blog channels, but the principles can be applied to video as well. It also brings in automatic content amplification (word-of-mouth, social shares and/or backlinks).

Curation 145

Curation Content Distribution Trends 145

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Single Grain

JULY 19, 2019

YouTube has 1.9 YouGov , which tracks the perception of more than 1,500 brands daily through its BrandIndex, stated that IHOP's Word-of-Mouth Score rose in the week after the announcement. Since Facebook and YouTube announce when a brand goes “live,” Wix's video teaser got 3.2 billion users.

Social Media 106

Social Media Media Top of Funnel Banners 106

Convince & Convert

APRIL 6, 2010

and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. How much photo and video content appears? Seek Content Inspiration Creating successful social media content isn’t just status updates. Take your top keywords (including your company name, product name, etc.) What shows up in these search results?

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. They monitor SM and help customers and noncustomers alike.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Hubspot

NOVEMBER 7, 2016

It included videos that maintained the company’s playful brand voice while touting the new message, “Without a heart, it’s just a machine.” Use your rebrand as a way to create buzz within your industry. So how does the tech giant manage to generate buzz about yet another new iPhone, even now? 2) LaCroix. Source: Apple.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Single Grain

SEPTEMBER 23, 2019

Obviously, just about everyone has a computer, but make sure that it is not too old or the RAM is not too bogged down with a zillion videos of every event in your life or it may crash when you're in the middle of your award-winning soliloquy on the dangers of rock climbing without a harness. 7) Use Word-of-Mouth Advertising.

Product 100

Product Word of Mouth Paid Search Agency Advertising Agencies 100

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Voices ( Trade Youtube Twitter Leads Sales ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Vital Statistics for B2B Marketers – the video , June 10, 2010. Post on Google Buzz. , June 13, 2010. March 18, 2010. Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Lake One

MAY 7, 2019

Historically, construction and engineering companies have been known to heavily utilize one-way advertising including TV and radio ads and billboards, as well as offline face-to-face interactions and word of mouth. Do “sneak peek” walkthrough videos of completed projects for Instagram and Facebook.

Social Media 40

Social Media Paid Search Agency Social Marketing Advertising Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Historical data seemed more robust as well.

Social Media 155

Social Media Media Paid Content Work Management 155

ClearVoice

JULY 12, 2022

We know that attention spans are becoming shorter than ever before , and a video is an excellent tool for capturing attention and telling stories. With one well-done short-form video, you can reach many audiences, including LinkedIn, Facebook, Instagram Reels, YouTube, and your own web properties. Measure and optimize.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Convince & Convert

FEBRUARY 25, 2010

ThinkGeek has a robust involvement in social media, with over 68,000 followers on Twitter , 50,000 fans on Facebook and over 11,000 subscribers to their channel on YouTube , which features company-posted videos demonstrating items like their proximity-meter t-shirts and fake-blood-filled, realistically gummy heart for Valentine’s Day.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Webbiquity

AUGUST 28, 2012

How much buzz do I have vs. competition/trend? • It would be like trying to unpull a trigger…ROI is most importantly the cultivation of relationships and capturing the positive word of mouth recommendations from your community. YouTube Tips & Tactics. B2B And A Resistance To Video Marketing by B2Bbloggers.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. We want to tell you what we think about your products, services, articles, videos, audio, etc.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Single Grain

NOVEMBER 25, 2019

Remember the “Alexa Loses Her Voice” video ad during the 2018 Super Bowl? Not only was the one-and-a-half-minute ad that year's most-viewed video ad on YouTube with 50 million views , but it won USA Today's 30th Ad Meter award. The video got a whopping 26M views, helping the razor startup skyrocket to success.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136