Tomorrow People

MARCH 13, 2018

You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers. Share your content marketing findings early.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation.

Demand 219

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 219

Convince & Convert

AUGUST 13, 2015

How important is content marketing? And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz.

Marketing Management 158

Marketing Management Content Marketing Marketing Automation Services Distribution 158

Brandpoint

AUGUST 26, 2019

The next big undertaking is getting your target market as excited about it as you are, and doing so is just about as hard as it sounds. If only generating buzz around tech products was as easy for everyone as it is for Microsoft, Samsung or Amazon. You’ve created your new, fantastic tech product. Make a Plan. Get Out There.

Buzz 72

Buzz Marketing AI Product Marketing Automation Services 72

Webbiquity

JULY 28, 2022

Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails. Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. Product launch marketing helps your solution get the exposure it needs to succeed. Apple’s product launch email.

Product 267

Product Effectiveness Template Marketing Automation Services 267

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. ” Image credit: Outfunnel.

Lead Generation 274

Lead Generation Marketing Automation Services Trends Lead Scoring 274

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Are B2B marketers ignoring a huge opportunity? In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.

Top of Funnel 200

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 200

Everything Technology Marketing

JUNE 27, 2013

Content marketing is going mainstream in 2013. B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing?

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? From CRMs to MAPs, CMSs, CDPs, DMPs, and beyond, vendors from every corner of the landscape promise you better marketing operations. The marketing technology revolution is certainly important. Story Is the Heart of Influencer Marketing.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Customer Experience Matrix

APRIL 9, 2014

million in cash, a premium of 48% over their stock market price. x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Sprout Social

FEBRUARY 10, 2020

These mass marketing techniques are no longer as effective. And this is exactly why brands are embracing inbound marketing. Inbound marketing is a business methodology that focuses on drawing in potential customers and visitors instead of interrupting them with unsolicited promotions and content. Benefits of inbound marketing.

Inbound Marketing 144

Inbound Marketing Work Management Marketing Management Marketing Automation Services 144

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 2) Pocket. Pricing: free.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Tony Zambito

MARCH 12, 2017

It is safe to say that no industry or B2B markets will go without some form of disruption affecting buyers and buying behaviors. More so than in consumer oriented markets, B2B markets had a degree of predictability that companies often relied on. You Are Working From Old Organizational Hierarchy Perceptions.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

ANNUITAS

APRIL 28, 2016

After my second day at the Oracle Modern Marketing Experience 2016 conference (#MME16), I’m finding a very obvious common theme vendors, customers and speakers are talking about: personalization. Oracle CEO Mark Hurd made very similar points when discussing the Oracle Marketing Cloud stack. How you can do this?

Personalization 100

Personalization Marketing Automation Services Paid Search Agency Buzz 100

ClickZ

JANUARY 25, 2021

30-second summary: The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to new heights. Today it has been used abundantly by a number of industries and marketing is no exception. Well, no need to be anymore.

Marketing AI 145

Marketing AI Social Media Social Marketing B2B Marketing 145

Leadspace

OCTOBER 5, 2016

To quote Leadspace’s VP of Product Travis Kaufman: “Predictive Analytics adds a crucial layer of objective, pure data-driven insights and intelligence to inform your marketing and sales decision-making process. It will save your sales and marketing teams countless hours, and significantly increase your conversion rates.

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

ViewPoint

JUNE 15, 2012

Jim's career has been equally divided between marketing and sales. He has written over 95 articles around sales and marketing management and is the author of four books. He is a speaker on sales lead management, sales enablement, and marketing ROI. Outbound vs. Inbound: We Can’t Get Away from Basic Integrated Marketing.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

Adobe Experience Cloud Blog

JUNE 25, 2012

To me, the greatest part of the event was hearing about how others were utilizing Marketo’s platform, particularly everyone’s unique use cases for marketing automation. More importantly, marketing automation can be used to score these partners, allowing you to know which are most engaged or successful.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Ad brokers 48

ClickZ

NOVEMBER 19, 2020

30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies. You can then use those outputs to adjust your marketing strategy as you go.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Marketing Insider Group

JULY 28, 2011

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . So how does a marketer decide which technologies to test and use to grow their business?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Webbiquity

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Customer Experience Matrix

DECEMBER 30, 2014

I’ve been working on that screenplay about marketing to things (see Do Self-Driving Cars Pick Their Own Gas Station? ). In no particular order: - message overload is a fundamental problem for marketers: people get so many messages that it’s increasingly difficult to break through the clutter.

Planning 120

Planning Work Management Marketing Management Paid Search Agency 120

Adobe Experience Cloud Blog

JUNE 2, 2016

A key session that stood out and created a lot of buzz amongst the crowd: Marketing Automation: What the Future Holds. Most marketers are familiar with marketing automation; in fact, you may already use it. Let’s take a look at SiriusDecisions’ seven predictions for the future of marketing automation.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing Attribution Automation 48

Martech

AUGUST 14, 2024

I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it. Dear Boss, Don’t be so hard on your email marketers!

Paid Search Agency 128

Paid Search Agency Budget Programs Advertising Agencies Marketing Proposals 128

Zoominfo

AUGUST 30, 2018

It’s no wonder why 80% of marketers believe that live events are critical to their organization’s success ( source ). Be thorough : Event marketers often make the mistake of rushing through the budgeting process so they can move on with their event prep. 20 Blog Posts to Guide Your Event Marketing Tactics.

Conference 187

Conference Planning Budget Programs Tips 187

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. For instance, Amazon Prime Big Deal Days drove sales in October. A survey of U.S.

Act-On 117

Act-On Trends Paid Search Agency eCommerce 117

Smashmouth Marketing

MAY 29, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. What are you seeing as the top actions sales and marketing execs can do to make this alignment happen and to make it impact their companies?

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

ANNUITAS

SEPTEMBER 9, 2011

This was my fourth Dreamforce, and I’d like to offer some observations from the perspective of someone who lives in the B2B marketing & sales space. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Observation 2: Marketing Automation is Alive & Well.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Smashmouth Marketing

MAY 11, 2009

His insight and knowledge regarding sales and marketing was deep. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. What are you seeing as the top actions sales and marketing execs can do to make this alignment happen and to make it impact their companies?

Trends 100

Trends Work Management Marketing Management Buzz 100

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Work Management 100

Oktopost

DECEMBER 16, 2020

There’s an old aphorism in marketing that seven is the lucky number of contacts it takes to get a lead to make a purchase. Seven serves as more of a reminder to marketers. What is the Marketing Rule of Seven? At some point in the past, a group of marketers discovered that seven contacts were ideal for driving purchasing.

Rules 127

Rules B2B Marketing Top of Funnel Planning 127

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Webbiquity

FEBRUARY 13, 2017

A multi-channel marketing platform primarily for B2C marketers. Benchmark your numbers against competitors to help optimize your social media marketing strategy. Social media analytics to track your content marketing performance across social channels, organized by customers or business, and compare results to competitors.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Vidyard

NOVEMBER 11, 2016

Marketing can be a bit of a thankless job. And that’s why we created the Video Marketing Awards. It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. Best Personalized Video Campaign – Reltio.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Perkuto

MAY 14, 2020

There’s a lot of buzz surrounding “digital transformation,” especially with businesses forced into remote work teams. While it sounds forward-thinking, the issue that arises is that the definition is a bit murky – and when actually defined it seems to vary quite a bit from organization to organization.

Personalization 98

Personalization Digital Transformation Buzz Marketing 98