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4 Marketing Automation Must-Haves For Beginners

ANNUITAS

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Start simply with the basics. Resources Are Key-.

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Our Top 10 Blogs of 2016 at a Glance

Adobe Experience Cloud Blog

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! So, where does Salesforce.com stand as a marketing automation solution? You can view the chart on their blog post here.

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What’s All The Buzz About AI at Dreamforce?

Leadspace

Predictive analytics applies machine-learning (including elements of deep learning) to your CRM and marketing automation systems, to predict which leads are most likely to buy. The results speak for themselves, and provide endless deliciously large statistics for us to throw around in these blogs. appeared first on Leadspace.

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Demand Generation vs Inbound Marketing: Marketers Must-Know

Only B2B

In essence, demand generation involves actively shaping market perceptions and generating excitement about what you offer. Key demand generation marketing tactics include: Social media marketing Community building Blogging Podcasting Live events But how do you measure the success of inbound marketing efforts?

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12 Effective Product Launch Email Ideas for Better Performance

Webbiquity

Product launch email marketing is highly effective at generating buzz and excitement about new products. Marketing automation tools enable B2B and B2C firms increase sales with professionally designed, hyper-targeted, highly relevant emails. To maximize the impact, it’s vital to build an opt-in email list over time.

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Manufacturing Lead Generation: 5 Strategies to Power Your Sales Pipeline

Tiecas

For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” Table of Contents Why Inbound Marketing is Essential for Manufacturing Lead Generation Is Your Industrial Website Optimized for Engineers and Technical Buyers?