Metadata

JANUARY 25, 2023

How to use demand generation to reach the modern B2B buyer According to Gartner research, when B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers. Meanwhile, when comparing multiple suppliers, they spend just 5% or 6% of the time with them.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

The ROI Guy

OCTOBER 31, 2011

Gartner says CIOs are spending too much time with vendors - laying down gauntlet to vendor sales to add more value, or get lost. Gartner thinks CIOs are spending too much of their precious time with vendors, and advises to significantly curtail this activity. Your time is very expensive. Your employees need that time.

Marketing Management 40

Marketing Management Allocation Gartner Marketing Proposals 40

The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. As CMOs seek to optimize their spending, doing more with less, it is important to learn which channels reveal the greatest payback. Latest Research.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

FEBRUARY 15, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Pisello , ROI Calculator , social media hierarchy of needs , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Tom then served Gartner as a Managing VP. Latest Research.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

Spending on IT cloud services will triple in the next 5 years, reaching $42 billion and capturing 25% of IT spending growth in 2012." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

JANUARY 20, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Demand Generation , EMC , Pisello , TCO Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

DECEMBER 23, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , CIO Insight , Frugalnomics , IT Budgets , Pisello 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

accelerate agency

APRIL 12, 2023

Overall, companies spend 58% of their marketing budgets on digital marketing—but that rises to 89% for businesses that sell entirely online. Spend time on your site’s SEO Nothing works as well for boosting site traffic as a comprehensive SEO strategy. How is SaaS marketing different? Why do B2B companies need SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

The ROI Guy

JULY 15, 2009

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

accelerate agency

OCTOBER 21, 2020

Spend time on your site’s SEO. Spending time on your site’s SEO. Spend Time on Your Site’s SEO. RingCentral is a heavy-hitter in the global cloud communications solution game, not to mention a six-years-in-a-row Gartner UCaaS (unified communications as a service) Magic Quadrant leader. . How is SaaS marketing different?

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Directive Agency

FEBRUARY 22, 2019

If keyword targeting is the only parameter used, you’ll generate tons of unwanted contacts that lead to inefficient spend and decreased ROI. Gartner Magic Quadrant Analyst Report – Sponsored Content). (G2 Boost press releases that generate buzz and social sharing around your new product announcement.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ROI Guy

MAY 6, 2010

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Latest Research.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 25, 2011

Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base. ► November (8) Five Reasons You May Not Be Spending Enough on Con. Latest Research.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Share to Twitter Share to Facebook Share to Google Buzz Labels: Information technology , IT , ROI , Server Virtualization , TCO , Virtual Desktop , VMware 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Tom then served Gartner as a Managing VP. Latest Research.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

OCTOBER 22, 2010

Going overboard on humorous content, or spending a ton on creative to create edgy / cool programs may not have the desired impact, and fall flat with the serious business of technology buyers. Advice - Marketers should focus more spending on communicating the value of solutions, and less on brand development and buiding.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Executive Assessment Tools , Frugalnomics , Pisello , ROI Calculator , TCO Calculator , Value Marketing , Value Selling 3comments: Jeff Ogden said. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

DECEMBER 6, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , B2b marketing , Frugalnomics , IDC , Pisello , SiriusDecisions , Value Marketing , Value Selling 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 4, 2009

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. Content is King?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Sprout Social

OCTOBER 4, 2022

But in today’s highly competitive digital environment, reaching more people at a lower spend is an ever-present challenge. Amid strain put on marketers from declining organic reach and the ad spend that comes with it, employee advocacy is a key component of your broader social strategy. That’s where employee advocacy comes in.

Paid Content 79

Paid Content Budget Programs Brand Identity Branding 79

The ROI Guy

SEPTEMBER 4, 2007

To help address the lack of innovation spending, server virtualization is being considered and implemented in data centers as one means to drive “keeping the lights on&# costs lower, so as to provide more budget to innovation. for each $1 in server capital spending, increasing to $0.70 Tom then served Gartner as a Managing VP.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 8, 2006

Since labor costs and equivalent outsourced services dominate most IT budgets -- over 56% of IT spending on average -- selecting platforms with lower implementation and ongoing management costs can significantly improve overall IT efficiency. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

As a result, Mr. Carr asserts that most IT spending be minimized based on the lack of bottom-line impact which can ultimately be derived from such investments. Following such generalized advice can lead to spending misallocation and competitive disaster.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Convince & Convert

SEPTEMBER 21, 2010

I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. For the reasons you’ve listed here. For the reasons you’ve listed here.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 20, 2010

Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. But, in general I do believe you can spend more time truly developing relationships in B2B due to the smaller size of the potential audience.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Heinz Marketing

SEPTEMBER 13, 2021

Very excited to have with us Tiffani Bova, who many of you have likely heard of and read from and seen at conferences, long time analyst, spent over 10 years at Gartner, and is currently the… I want to make sure I get this right. The average seller spends about 66% of their time on non-selling activities. Tiffani: Yeah.

B2B Sales 107

B2B Sales Cross-Selling Work Management Enterprise Management 107

EveryoneSocial

AUGUST 12, 2020

You’ll understand where your company stands and what areas your brand needs to spend more time with to get more share. Gartner ) Answering a social media complaint can increase customer advocacy by as much as 25%. Besides monitoring your own company, you should be looking at the industry as a whole and your main competitors.

Paid Social Agency 69

Paid Social Agency Paid Search Agency Companies Best Practices 69

Convince & Convert

SEPTEMBER 21, 2010

How much can you afford to spend on the tool? • I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service.

Social Media 158

Social Media Media Paid Content Work Management 158

Hubspot

AUGUST 21, 2023

According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. The key here is spending money where you’ll get the biggest return on investment. While it seems rather simple on the surface, its go-to-market strategy has made a buzz in the world of sustainability.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

The ROI Guy

JULY 22, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , IP Telephony ROI , IP Telephony TCO , Pisello , ShoreTel , UC ROI , UC TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Tom then served Gartner as a Managing VP. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

SnapApp

FEBRUARY 13, 2018

Multi channel customers spend 3-4 times more than single-channel customers. According to a 2015 study by Lewis , just 9% of marketers worldwide will not increase spending on multichannel marketing. Over 90% of marketers struggle to seamlessly connect more than three channels throughout the buyer journey. -- Gartner . .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Unfortunately, we all don’t have the time and money to spend traveling to conferences to see them in-person. Thanks for sharing your ideas and being part of Savvy B2B! Thanks Chris!

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Content Standard

AUGUST 9, 2023

Generative AI is all the buzz, but what is it, and how can marketers harness its potential to create and scale relevant, personalized, and data-driven content experiences? According to Gartner, 30% of outbound marketing messages from large organizations will be AI-generated and human-augmented by 2025.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Single Grain

AUGUST 22, 2023

Audience Behaviors Online users spend 20% of their online time consuming content. DemandMetric ) SaaS buyers spend 27% of their time during the buying process conducting independent online research. Gartner ) More than 30% of SaaS subscribers cancel their subscription within the first three months.

Statistics 98

Statistics Paid Content Webinar Metrics Marketing & Strategy 98

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40