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What Bill Gates Predicted About Content Marketing

Convince & Convert

Creative content marketing creates buzz. FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy. This content generated a great deal of buzz, reaching 2.2 Get Really, Really Creative Content.

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How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

Nowadays, it's not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for their customers to use their tools or services. Tap Your Network for Buzz. Unless, of course, you're trying to beat a competitor to market!

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

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How to Sell Out Your Next Event [+Tips From INBOUND Marketers]

Hubspot

If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Interestingly, the two groups converge at the top level of having executives who support and are actively engaged in social media (14% of B2B and 13% of B2C). However, B2C marketers are more engaged in every other type of social media tracked by the survey.

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Links Shared on Facebook Lead to Higher Search Rankings

Hubspot

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). From HubSpot's 101 Marketing Charts Report ).

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A Marketer's Complete Guide to Launching Mobile Apps

Hubspot

And don't discount newer social networks like Pinterest for launching your mobile app -- the highly visual social network is the ideal place to show other mobile app developers your product in its final stages who may have some great suggestions for UI/UX improvements. Step 7: Network With Other App Developers.