How B2B Buyers Have Changed- and the Role of Content & Social Media
NuSpark Consulting
OCTOBER 24, 2011
Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. In complex B2B sales, people still buy from people.
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