Adobe Experience Cloud Blog

OCTOBER 21, 2020

As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation.

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 174

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Inbox Insight

DECEMBER 21, 2023

How does utilizing the power of intent positively impact the sales journey? Confidence in intent data usage Despite the complexity of interpreting and applying intent data, B2B marketers have expressed high confidence levels in their ability to use this tool effectively. 3 key benefits of intent data 1.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Meerkat Marketing

JULY 18, 2019

Creating a new marketing budget can be a daunting yet very important task as a marketing leader. Marketing budgets should not be put together based on prior year’s performance, or based on tactics marketers are looking to deploy. Here are 5 tips to keep in mind to create a marketing budget for success. #1

Marketing Budget Creation 40

Marketing Budget Creation Marketing Budget Allocation Planning 40

Meerkat Marketing

JULY 18, 2019

Creating a new marketing budget can be a daunting yet very important task as a marketing leader. Marketing budgets should not be put together based on prior year’s performance, or based on tactics marketers are looking to deploy. Keep the marketing budget flexible and adaptable.

Marketing Budget Creation 40

Marketing Budget Creation Marketing Budget Allocation Tips 40

Inbox Insight

DECEMBER 1, 2020

But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. 64% of B2B marketers gather intent data, but struggle to action on the insights gathered.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Valasys

DECEMBER 5, 2019

With the proliferation of technology & the Internet of Things (IoT), the B2B marketing world has transformed & evolved. Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

B2BMarketing.net

MARCH 12, 2024

The fundamentals of good marketing arguably never change. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This report is designed to see what marketers are focusing on.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? staff turnover, budget cuts, a change in leadership). Click To Tweet.

Research 96

Research Planning Marketing Budget Creation Content Marketing 96

Vision Edge Marketing

NOVEMBER 8, 2018

The Marketing budget accounts for more than 10% of revenue in many companies today. One proof point is the findings in our MPM Benchmark study Cook Up Your Best Marketing Performance , where 64% of the participants indicated that “the pressure for Marketing to measure its value, impact and contribution is on the rise.”.

Marketing Budget 185

Marketing Budget Case Studies Budget Programs Case Study 185

Hinge Marketing

OCTOBER 19, 2017

Brand design is the process that will take you from here to there. But many people don’t fully understand what brand design is, how it works and what it can achieve. What Is Brand Design? Brand design is the deliberate process of changing the way a firm is perceived in the marketplace. Brand Design vs. Branding vs. Brand.

Marketing Budget 89

Marketing Budget Marketing Budget Creation Design Service 89

Kaon

FEBRUARY 11, 2016

To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? At a marketing conference recently, I asked the attendees (marketing directors and higher-ups from large companies) to tell the rest of the audience what the No.

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

The Point

AUGUST 27, 2019

LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – Unless your LinkedIn ad performance and ROI continues to hold steady, plan on introducing a new ad at least once a month. Stale Creative. Saying Too Much.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. Reallocate Budget to High-Performance Campaigns The great thing about running ads in Google, Bing, Linkedin, etc.,

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution Cost per Lead 119

Porch Group Media

MAY 23, 2022

When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? By using data, mover marketing strategies can go beyond simple email campaigns.

First-Mover Advantage 52

First-Mover Advantage Allocation Marketing Budget Paid Social Agency 52

PathFactory

MARCH 3, 2023

With 2023 event planning in full swing, I’m reflecting on the virtual and hybrid events I’ve attended over the last three years. The modern marketers I know are much more focused on diligently tracking every dollar spent on events, having efficient growth, and proving ROI. Talk about better use of time, money, and insight.

Trade Show 52

Trade Show Cost Guerilla Marketing Marketing Analytics Tools 52

Allocadia

MARCH 30, 2021

The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities. The Solution: Taking Control of Budgeting, Plans, and Measurements. With these integrations, Allocadia became the new backbone of their tech stack.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

Hinge Marketing

MAY 14, 2019

Many B2B marketers today take full advantage of conducting brand studies. How does this kind of market research impact their business? Here are the top 6 B2B marketing benefits of doing a brand study. ?. #1. In fact more than one-third of the market today view this as a challenge or threat to their business.

Studies 94

Studies Research B2B Marketing Brand Identity 94

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Engagio

JULY 18, 2018

In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. This is an inside look at the state of Account Based Marketing. We asked, “ What marketing strategies do you currently use? 1) Demand generation, 2) Account Based Marketing, or 3) A mix of both.”.

Account Based Marketing 78

Account Based Marketing Budget Programs Planning ABM 78

SnapApp

AUGUST 22, 2018

When your non-marketing friends are asked to describe what they think of when they hear marketing, most of them will describe flashy billboards, the direct mail campaigns that overflow their mailboxes, and the promotional emails that pack their personal email inbox. What is Demand Generation Marketing?

Demand Generation 70

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 70

Only B2B

NOVEMBER 27, 2019

Let’s analyze 15 demand generation statistics that every demand marketer should know. Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. More than 79% of the leads don’t convert into sales.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

Inbox Insight

JUNE 16, 2023

Account-Based Marketing (ABM) relies on the successful identification, engagement and nurture of high-value accounts which form the list of key accounts to prioritize your ABM activities against. That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

SnapApp

AUGUST 22, 2018

When your non-marketing friends are asked to describe what they think of when they hear marketing, most of them will describe flashy billboards, the direct mail campaigns that overflow their mailboxes, and the promotional emails that pack their personal email inbox. What is Demand Generation Marketing?

Demand Generation 48

Demand Generation Top of Funnel Interactive Marketing Paid Search Agency 48

Circle Studio

JANUARY 11, 2018

Your firm’s website is arguably your most valuable marketing asset in today’s digital-centric, modern marketing ecosystem. So whether you’ve just launched a new website or are planning to redesign in the year ahead, updating and improving your website should always be on your firm’s to-do list.

CMS Development 68

CMS Development Marketing Websites Marketing Budget Creation Budget Programs 68

Pam Didner

APRIL 23, 2019

Sales and marketing ask different questions which leads to different data needs. What can we do to solve the fundamental differences between sales and marketing? Explain why sales and marketing are different. Show how ABM can tie sales and marketing together. Marketing focuses on Who, What, and When. Who are they?

Top of Funnel 49

Top of Funnel Account Based Marketing ABM Planning 49

Everything Technology Marketing

MAY 24, 2010

Your B2B markets are changing rapidly. B2B buyers are more sophisticated than ever. Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. Brave New B2B Marketing World Welcome to the brave new world of marketing.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Hinge Marketing

MARCH 26, 2020

What’s the best way to market your firm? . While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. Even firms that embrace online marketing often do it wrong, wasting precious time and money. So how should you market your firm?

Marketing Budget 122

Marketing Budget Work Management Marketing Management Webinar Metrics 122

Only B2B

MARCH 15, 2018

Let’s analyze 15 demand generation statistics that every demand marketer should know. Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. Coschedule ). Coschedule ). Coschedule ).

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

SnapApp

APRIL 23, 2014

SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events. 90% of the buyer’s journey falls on the shoulders of marketers, and many marketers use events as catalysts for driving leads through the buyers journey faster.

Event Marketing 48

Event Marketing Planning Trade Show Marketing Budget Creation 48

Marketing Insider Group

OCTOBER 26, 2020

While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. Every department in these organizations has had to change without any prior warning or planning. Welcome to the Digital Marketing Renaissance.

Top of Funnel 351

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 351

KoMarketing Associates

SEPTEMBER 23, 2020

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. Marketing automation is already a $7.25 More Investment.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Square 2 Marketing

FEBRUARY 8, 2023

Specifically, we talk in detail about personas, your Big Story, differentiation, budget setting, KPIs and resource planning, which all go into creating a strategy that produces results. , we unlock the secret to creating a revenue generation strategy that has proven successful for 20 years.

Marketing Budget 52

Marketing Budget Generation Marketing & Strategy Differentiation 52

Lead Forensics

APRIL 8, 2024

With so many marketing channels and strategies vying for your attention, it can be overwhelming to determine which tactics will deliver the most significant results. In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. This is where data becomes your secret weapon.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Hubspot

NOVEMBER 9, 2015

A lot of marketing budget rejection can feel demoralizing. You may start to wonder if your company even believes in the power of marketing. A 2014 study by The Fournaise Group found that 90% of marketers are not trained in marketing performance and marketing ROI. The truth is that they may not.

Inbound Marketing 28

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 28