Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 1) User Intent Tells You What Users Are Looking For.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

JANUARY 21, 2016

If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. Do you have buyer personas ? Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

accelerate agency

FEBRUARY 12, 2023

That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. Long-term cost-efficiency. Someone who searches for long-tail SaaS keywords like ‘Is VoIP cost effective for startups?’ Targeting the right buyer persona. Standing out.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

OCTOBER 15, 2018

Where a few years ago there were maybe 10-20 “big keywords” that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic and change based on location. The traditional view of “keywords” in search has changed.

Lead Ranking 78

Lead Ranking Marketing & Strategy Content Long Tail Marketing 78

Valasys

AUGUST 6, 2019

As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. Regardless of what type of business you run, it’s likely that “selling more” has a frequent, if not long-term, place on your to-do list.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Hubspot

JUNE 18, 2019

Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Write for your specific buyer persona(s). Include your brand in the title, i.e. " The Ultimate Guide to On-Page SEO in 2019 — HubSpot Blog ". Add engaging and relevant visual content.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

Directive Agency

JUNE 2, 2023

The Content Marketing Conundrum Our analysis and HubSpot research confirm that content marketing is the definitive route to securing sustainable ROI and unlocking exponential business growth. To keep your content efforts from going to waste, you need to develop a cyclical and connected content strategy that aligns with your buyer lifecycle.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

Single Grain

JUNE 26, 2020

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. how to wash a car”).

Traffic 145

Traffic Paid Content SEO Organization 145

Moz

MAY 6, 2019

Put yourself in the shoes of your audience (aka buyer personas ): What will they be searching for? Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. Which keywords do your buyer personas use? Form a long-tail keyword.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

JANUARY 11, 2013

So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? 9) Leverage the Long Tail. Optimization! 1) Choose an Optimized Company Username.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Buyer Persona. Knowing your audience is vital to your success in content marketing -- buyer personas help you do just that. Editorial Calendar. Landing Pages.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JANUARY 30, 2018

To find your little corner of influence, you'll need first to determine who is your target audience by developing a unique persona—a semi-fictional representation of your ideal reader. It lists down the most frequently used long-tail keywords used by your target audience when searching for content on the internet.

Peer-to-peer 101

Peer-to-peer Social Media Custom Publishing Guidelines 101

Optinmonster

AUGUST 27, 2023

You can also collect feedback from customers to help you understand their priorities, decide where to reach them and flesh out buyer personas. Buyer personas will bring these two sets of information together so you know what content to create, how it will help your audience, and what will make them care about it.

Paid Content 93

Paid Content Content Marketing Top of Funnel Planning 93

Single Grain

MARCH 7, 2022

As an emerging start-up in the blockchain market, you should definitely leverage the abilities of an online PR agency to strengthen your brand's position in the market. Messaging and Positioning. Here is a list of the best crypto agencies for blockchain and cryptocurrency companies: 1) Single Grain. Email Marketing. Blockgeeks.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

ClearVoice

JUNE 13, 2022

In fact, marketers who prioritize blogging are 13 times more likely to see positive ROI. Determine your specific blogging goals and long-term strategy, and write it all down. How do you wish to position your brand within your industry? What keywords do you need to use to position your blog as an authority on those topics?

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 10) Buyer Persona. Learn more about developing buyer personas here.). 11) Call-to-Action.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Martech Advisor

JANUARY 7, 2020

HubSpot compiled some insightful marketing statistics; let’s understand where paid media comes in: 63% of companies agree their top marketing challenge is generating traffic and leads. Media acts as the channel and real estate that carries the brand message and promotes the brand or the brand message.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68