Zoominfo

OCTOBER 5, 2021

Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs. This is where personas come in. Check it out!

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Zoominfo

AUGUST 11, 2020

Similar to your ideal customer profiles (ICPs) , ideal client profiles allow you to construct marketing materials and content that are highly relevant to top-of-funnel clients. link] pic.twitter.com/JnZ5wnqbnX — ZoomInfo (@ZoomInfo) February 18, 2020. But just like buyer personas, they should be based on real data.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. GTM motions can fail for a variety of reasons.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

JULY 13, 2020

They don’t serve a whole lot of purpose when it comes to making personas the best they can be. In order for personas to serve your goals, they need to be data-driven. So what, exactly, does a data driven persona look like? What is a buyer persona, and who does it help? Identify buyer personas!

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Zoominfo

MARCH 17, 2021

Find out exactly who to target in your SEO strategy – Buyer Personas: The Missing Piece of Your SEO Strategy. Moreover, you must optimize the content on your website. link] pic.twitter.com/ym7pQvVpZS — ZoomInfo (@ZoomInfo) October 20, 2020. Remember: SEO takes time. Engage in Guest Posting.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? How to Develop a Content Marketing Strategy. ” test?

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Zoominfo

MARCH 24, 2021

30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. Prospects and customers get mismatched content. If your marketing database isn’t accurate or up-to-date, you might be sending prospects content that doesn’t align where they are in the buyer’s journey. Buyer personas don’t hold up.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

JANUARY 11, 2021

In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle. How do they compare to buyer personas? Although buyer personas are used interchangeably with customer profiles and have a similar function, they are a different kind of outline. Identify your best customers.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers.

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

Zoominfo

OCTOBER 5, 2021

In order to generate more of the right leads, you need to capture information about potential buyers. After that, you can use targeted marketing campaigns to nurture your leads with relevant content. First, you need to understand your buyer personas. Demand generation content focuses on positioning and brand awareness.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Lead Generation Demand 130

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Marketing Insider Group

JULY 10, 2023

The information is critical to building buyer personas that don’t suck. Buyer intent is a competitive sector, so you can probably customize a good deal by haggling with your sales rep. Shop around between companies like DealSignal, Cognism, and ZoomInfo to see who can score you a bargain. Image Source 2.

Budget Programs 238

Budget Programs Marketing Automation Services CMS Development Marketing Budget 238

Zoominfo

JULY 25, 2023

Awareness is made even more potent by creating and distributing content that speaks directly to the one or more ICPs you’ve identified as part of the B2B lead generation process. You may want to create multiple ICPs if your offering appeals to different types of B2B buyers, as well as if you offer different pricing tiers or multiple products.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

OCTOBER 24, 2018

If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. A thorough email marketing audit can help you pinpoint issues with your send lists, your timing, your content, and so much more. 3. 4 Ways Buyer Personas Can Dramatically Improve Your Branding.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Zoominfo

JUNE 5, 2019

It may seem counterintuitive to go after candidates who are content with their current position. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about sourcing better candidates, contact ZoomInfo today! But, often, passive candidates make the best hires!

Zoominfo 185

Zoominfo Buyer Personas Marketing Proposals Sales Qualified Leads 185

Zoominfo

MARCH 5, 2018

Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. 93% of companies who exceed lead and revenue goals use personas. Distribute your buyer personas.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Zoominfo

FEBRUARY 12, 2019

Create buyer personas. Think about it— if you don’t understand your best buyers, how can you accurately qualify them, nurture them, or route them to sales at precisely the right moment? For this reason, buyer personas are essential to your lead management strategy. Nurture leads with targeted content.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020 How Do You Build A GTM Strategy? Find Your Buyer Personas Finding and organizing buyer personas is a way to define characteristics of different potential customers.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

AUGUST 11, 2020

Similar to your ideal customer profiles (ICPs ), ideal client profiles allow you to construct marketing materials and content that are highly relevant to top-of-funnel clients. But just like buyer personas , they should be based on real data. Basically, it’s like ICPs but on a larger scale.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 130

Zoominfo

JULY 29, 2019

“Contact and account data fuels everything I do as a marketer— from buyer persona creation to targeted advertising to co-marketing partnerships. ” Digital Marketing, ZoomInfo Click to tweet — “As a sales organization and go-to-market engine , contact and account data is priority number one for our team. .”

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

AUGUST 22, 2022

From the audience’s point of view: they won’t get bombarded with irrelevant content and messages, but will receive content that’s actually of interest to them. This applies to all types of campaigns — from emails to display ads to content syndication. Which Comes First — the Content or the Audience? It’s a win-win.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

NOVEMBER 1, 2018

For those not familiar with the concept, demand generation can be defined as the process of engaging buyers with relevant and personalized content throughout every stage of the buyer’s journey, to build and sustain the demand surrounding an organizations product or service. However, not all content is created equal.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

APRIL 18, 2019

The types of profiles created from these questions are called buyer personas and will help you greatly in tailoring your communications to these peoples’ needs. Once you’ve identified your different personas, create relevant talk tracks, voicemail scripts, email templates, and pitch templates for each one. ZoomInfo can help!

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Zoominfo

FEBRUARY 11, 2018

They build deep connections with their prospects by initiative relevant conversations and sending targeted content. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The post Sales is a Love Affair: How to Target, Engage & Score [infographic] appeared first on ZoomInfo Blog.

Lead Scoring 157

Lead Scoring Lead Ranking Zoominfo Buyer Personas 157

Zoominfo

APRIL 16, 2019

To add to that, this type of content often gets flagged as spam. Even if you have even if you have A+ content, you should never send it to the same audience too many times. ZoomInfo can help! The post 7 Steps to Improve Email Deliverability appeared first on ZoomInfo Blog.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. Is ZoomInfo an integral part of your GTM strategy? Case in point, Atlatl worked with ZoomInfo to refine its ICP, and conversion rates improved by 400% — from 1.8%

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Zoominfo

MARCH 15, 2018

If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. Enter, data-driven content marketing.

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Zoominfo

MAY 1, 2018

If you’re looking for more informational content to improve your sales and marketing efforts, check out these infographics: The Ultimate Guide to Sales Outreach [Infographic]. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. For more information about ZoomInfo, contact our sales team.

Video Marketing 232

Video Marketing Zoominfo Buyer Personas B2B Sales 232

Zoominfo

FEBRUARY 13, 2019

So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. When you recognize what a person has responded to in the past, you can predict what they’ll respond to in the future – and target specific content towards them. But, more on this later. Don’t wait!

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Zoominfo

MARCH 26, 2018

If you have yet to implement a customer-centric business model at your B2B organization, here are some steps you can take to get started: Add more buyer personas: We’ve talked a lot about buyer personas. You’re likely already using buyer personas to inform and improve your marketing efforts.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Zoominfo

JUNE 26, 2018

Yonatan Stern, CEO, Founder, & Cheif Scientist of ZoomInfo. Anna Fisher, Senior Director of Marketing, ZoomInfo. If you’ve been in marketing for any length of time, it’s likely that you’ve already created your buyer personas. It’s important that your buyer personas take these changes into account.”.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

JANUARY 22, 2021

As much as we like to think that all of our content is amazing, relevant, and engaging, if it’s not reaching potential customers, it’s falling on deaf ears. That’s where personalized content comes in. But how do you know who to personalize content for? What Is A Target Market, And Why Do You Need To Identify Yours?

Ideal Customer Profiles 221

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 221

Zoominfo

JANUARY 11, 2021

In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle. How do they compare to buyer personas? Although buyer personas are used interchangeably with customer profiles and have a similar function, they are a different kind of outline.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

Zoominfo

JANUARY 30, 2018

Businesses everywhere use push notifications to deliver content and important updates to customers and website visitors. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. Head of Content at MaxTraffic. Shorten Your Forms to Improve Your Inbound Marketing [Infographic]. Contributed by Giedr?

Zoominfo 182

Zoominfo Buyer Personas B2B Sales Marketing Automation Services 182

Zoominfo

MAY 21, 2018

Here’s why: Prospects and customers have access to a wide variety of content online and as a result, companies must take extra steps to make sure their content is seen first. Personalized marketing content is inherently more engaging, more relatable, and ultimately, more successful than other types of content.

Personalization 133

Personalization Zoominfo Buyer Personas Marketing & Strategy 133