PureB2B

APRIL 6, 2022

Buyer intent data has become an effective and powerful analytical tool for B2B marketers. Quite simply, it’s changed how we approach campaign development, because we’re now able to generate leads from targeted, in-market buyers. 55% of sales leaders saw an increase in lead conversions when using intent data.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

Albacross

JANUARY 12, 2023

Albacross, the leading EU-based company that provides an advanced buyer intent data platform for B2B revenue teams, announces its first integration with LinkedIn Marketing Solutions. Driving revenue through advertising has been a notorious struggle for B2B companies. STOCKHOLM— January 12, 2022. About Albacross.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

TrustRadius Marketing

OCTOBER 3, 2022

Intent data helps brands better understand and reach their audiences, and different types of intent data call for different approaches and drive different results. One relatively new type, second-party intent data, is a company’s first-party data monetized. . 3 types of intent data provided by TrustRadius.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

NetLine

MARCH 7, 2022

What is Buyer-Level Intent? Buyer-level intent, or buyer intent data, is the measure of an individual prospect’s readiness to make a purchase within a given timeframe. . What’s the Difference Between Buyer-Level Intent and Company-Level Intent? over the same time frame (and 1365.5%

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

Inbox Insight

JUNE 16, 2023

Strong sales-marketing alignment is therefore paramount. Marketing teams need to produce engaging, relevant content that complements each stage of the sales cycle ready to intercept in-market buyers and provide sales with the ABM-specific tools they need to secure ideal accounts.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

PureB2B

MAY 19, 2022

As a B2B lead generation platform, LinkedIn can provide marketers with high-quality data that’s hard to find on other social networks. Marketers can find a person’s company, experience, and position directly on their profile page. Use Content Syndication to Attract In-Market Buyers. find in-market buyers.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data indicating that the account is actively researching competitors can prove incredibly valuable. Bottom-of-the-funnel and in-market buyers. Intent data can come from first-, second- or third-party sources, and there can be additional differences between these sources.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

PureB2B

MAY 20, 2022

Unless you’ve been living under a rock, you know that intent data has become the veritable belle of the marketing ball over the last few years. So much so, in fact, that it’s the fastest-growing data category across the B2B market, with 92% of companies reporting using intent data ?in Other Ways to Use Intent Data.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

TrustRadius Marketing

SEPTEMBER 29, 2022

As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. These bottom-of-funnel (BOFU) insights can be the secret ingredient you need to grow your pipeline and win more in-market buyers. . Downstream intent data is a bridge.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

As they browse additional content related to a product or category, they create valuable intent signals about their needs and intentions. These bottom-of-funnel (BOFU) insights can be the secret ingredient you need to grow your pipeline and win more in-market buyers. . Downstream intent data is a bridge.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Aberdeen

FEBRUARY 15, 2019

This move will enable customers of LinkedIn Sales Navigator and G2 Crowd to combine LinkedIn’s sales intelligence solution with G2 Crowd’s buyer intent data to better connect their Sales organizations with the in-market buyers on G2 Crowd’s business marketplace. Exploring Search Intent.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterfall was introduced in 2006, and over the past decade, thousands of B2B companies have used the waterfall model to track and manage their demand generation efforts.

Demand 40

Demand Work Management Intent Data Features 40

6sense

NOVEMBER 3, 2015

Last month, DemandGen CEO David Lewis hosted Scott Broomfield, CMO of Xactly and Zak Garner, Director of Customer Success at 6sense in a conversation about the realities of implementing and using predictive intelligence for B2B marketing and sales. How are companies using predictive intelligence?

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 48

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. — can’t see into the future?

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . — can’t see into the future?

Intent Data 20

Intent Data Intent Bombora Dwell 20

SalesIntel

AUGUST 2, 2021

Now, marketers are fully prepared with tools and strategies to trace every step connected to someone making a purchase. Marketers must identify their in-market buyers early on to be successful by starting sales conversations and getting ahead of the competition. Intent Data in a Nutshell. Request Demo.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

TrustRadius Marketing

OCTOBER 3, 2022

The data from third-party providers such as Bombora, 6sense, and Demandbase work best when combined with additional intent data from lower-funnel signals, such as TrustRadius downstream second-party intent data. Downstream and in-market buyers. Embrace the age of the self-serve buyer. Find new deals.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Inbox Insight

JUNE 30, 2023

ABM play #2: Demand acceleration through ABA Accelerating demand is the pivotal goal here, through intercepting accounts already displaying high buyer intent via targeted dynamic display ads, paid social and email partnerships. Sequential messaging is a highly advantageous tactic to use here.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Heinz Marketing

JULY 9, 2021

Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Develop an informed targeting approach that incorporates real intent from real, in-market professionals. Use the Audience Explorer for buyer engagement across the B2B web, the only real-time search tool.

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

NetLine

JUNE 5, 2023

Ultimately, INTENTIVE separates itself from other intent-based solutions by focusing primarily on genuine buyer-level intent data. Existing intent solutions target and report on account-level intent. These pageviews are then referenced against historical baselines at the IP address and company domain.

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

Inbox Insight

NOVEMBER 30, 2021

Solutions which promote a smooth integration should therefore attract your optimal in-market buyers. Half of marketing buyers, 48% of HR buyers and over a third of IT buyers rely on 11-15 sources of information when researching a topic before making a purchase decision.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

TrustRadius Marketing

OCTOBER 3, 2022

With an audience of more than 830 million members, most companies can build audiences that fit their ideal customer profile (ICP). Using LinkedIn Matched Audiences can also help you break through the noise and connect with buyers in a meaningful way. But how do you know if the companies that fit your ICP are actually in-market?

Ideal Customer Profiles 52

Ideal Customer Profiles Linkedin Work Management Marketing Management 52

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. There are digital asset and content management tools on the market that can help. Audit your existing content library against buyer-intent themes and needs to identify gaps. Look no further!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

SalesIntel

APRIL 11, 2024

To begin, identify and research your total addressable market (TAM) and your ideal customer profile (ICP). Your ICP identifies the customers you should target and allows you to exclude companies that don’t meet your criteria. Satisfied customers are more likely to stay with a company and less likely to churn. Here’s how.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

To begin, identify and research your total addressable market (TAM) and your ideal customer profile (ICP). Your ICP identifies the customers you should target and allows you to exclude companies that don’t meet your criteria. Satisfied customers are more likely to stay with a company and less likely to churn. Here’s how.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

PureB2B

JULY 27, 2020

At this point in the marketing funnel, you’re competing anywhere from 40-50 other companies for mental bandwidth. With successful top-of-funnel marketing, your brand can stand out amongst the rest. By doing this, the prospect now associates those items with your company name and/or solution. Optimization.

Top of Funnel 66

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 66

PureB2B

JULY 27, 2020

At this point in the marketing funnel, you’re competing anywhere from 40-50 other companies for mental bandwidth. With successful top-of-funnel marketing, your brand can stand out amongst the rest. By doing this, the prospect now associates those items with your company name and/or solution. Optimization.

Top of Funnel 62

Top of Funnel Marketing Funnels B2B Thought Leadership Allocation 62

Content4Demand

SEPTEMBER 8, 2021

That’s where Customer Data Platforms (CDPs) come in, to help manage all the “big data” that’s generated so we can get a clearer picture of our in-market buyers and serve them with a great experience. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 84

Intent Data Intent Content De-duplication 84

Aberdeen

JANUARY 22, 2019

As it turns out, the right kind of buyer intent data can help you with that as well. That is, when you know what buyers are reading down to the URL they visited, you can see, at a granular level, the types of information that buyers are seeking out. Intent data has myriad applications. What do you think?

Intent Data 40

Intent Data Intent Content Marketing Clickthrough 40

Inbox Insight

JANUARY 5, 2023

Essentially, lead gen works to capture the interest of buyers and collect their key information (predominantly name, email, job title and company) to target them with resonating ads and nurture campaigns. Align Sales and Marketing teams. Use intent data to find in-market buyers and scale demand.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

6sense

AUGUST 24, 2017

Dave : Having formerly worked with Jason at Responsys, when he reached out and told me about his plans to spearhead a new era of intelligent marketing and sales at 6sense as CEO, I had to hear more. I’ve spent most of my career driving revenue for premium providers and the last decade has been with world-class martech companies.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48