Inbox Insight

OCTOBER 6, 2020

But when it comes to looking at data, it’s vital to learn more than just who your buyers are and where they are from. Dependent on source, analysis and the action itself, intent data can be used in multiple different ways to help support greater overall marketing objectives. This is why a similar significant objective is to….

Intent Data 103

Intent Data Demand Generation Intent Lead Scoring 103

Strategic-IC

JUNE 25, 2019

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Did you know, according to the Content Marketing Institute, content marketing can generate three times more leads than paid search advertising? Inform Your Content Topics with Buyer Intent Data.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. On top of that, lead generation goals for companies are growing and there’s only so much budget available.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Inbox Insight

MAY 31, 2019

Drive repeatable success, whatever your account based marketing approach with this step-by-step process guide…. The success of your Account based marketing strategy depends on the quality of your research. 87% of B2B marketers agree that ABM delivers higher ROI than other strategies ( ITSMA ). Customer Insight.

Account Based Marketing 71

Account Based Marketing Demand Generation Allocation Planning 71

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. On top of that, lead generation goals for companies are growing and there’s only so much budget available.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Inbox Insight

NOVEMBER 2, 2020

Customer data has become a business asset beyond imagination, with endless opportunities for Marketing and Sales to create seamless B2B customer experiences. The use of intent data, while relatively new and often complex in nature, brings unbelievable value when it comes to demand generation and nurturing leads through the funnel.

Intent Data 94

Intent Data Intent Top of Funnel Marketing & Strategy 94

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

DealSignal

NOVEMBER 1, 2022

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Signs of buyer intent.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

PureB2B

APRIL 20, 2022

Account-based marketing (ABM) has been a go-to strategy for several years. However, many businesses struggle to implement a formal ABM strategy successfully because they get stuck at the first hurdle. With the correct techniques, marketing and sales teams can ensure they target only the most promising prospects.

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

PureB2B

APRIL 20, 2022

Account-based marketing (ABM) has been a go-to strategy for several years. However, many businesses struggle to implement a formal ABM strategy successfully because they get stuck at the first hurdle. With the correct techniques, marketing and sales teams can ensure they target only the most promising prospects.

Demand Generation 62

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

DealSignal

DECEMBER 9, 2022

Well-targeted B2B marketing hinges on precise audience insights. With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

PureB2B

APRIL 6, 2022

As a marketer, generating leads on a consistent basis can be a challenge. Regardless of what types of campaigns you’re running, lead generation relies on the ability to leverage valuable data points that can be converted into a personalized outreach strategy. Breaking Down Salesforce Data. Leveraging Customer Data in Lead Generation.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 62

PureB2B

APRIL 6, 2022

As a marketer, generating leads on a consistent basis can be a challenge. Regardless of what types of campaigns you’re running, lead generation relies on the ability to leverage valuable data points that can be converted into a personalized outreach strategy. Breaking Down Salesforce Data. Leveraging Customer Data in Lead Generation.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 62

PureB2B

MAY 30, 2022

Different businesses define and approach demand generation in different ways because, at its core, demand gen marketing should adapt to the needs of your specific buyers. The first step in creating a demand gen-focused marketing strategy is to define your ideal customer profile (ICP). Campaigning for Your Buyer’s Need.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

DealSignal

MAY 3, 2021

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Signs of buyer intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

PureB2B

MAY 30, 2022

Different businesses define and approach demand generation in different ways because, at its core, demand gen marketing should adapt to the needs of your specific buyers. The first step in creating a demand gen-focused marketing strategy is to define your ideal customer profile (ICP). Campaigning for Your Buyer’s Need.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

PureB2B

JUNE 9, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful best practices.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

PureB2B

MAY 10, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. Before we dig into what a third-party content syndication partner should provide you with, let’s take a quick look at why this approach to marketing is so valuable.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

Heinz Marketing

SEPTEMBER 9, 2020

By Kayla Beard , Marketing Intern at Heinz Marketing. Latane Conant, CMO at 6sense, just released the book #NoForms #NoSpam #NoColdCalls that targets a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.

Budget Programs 96

Budget Programs Demand Generation Outreach Buyer Personas 96

6sense

FEBRUARY 1, 2022

Here’s a question that makes many a marketer gulp: How do you know that your ABX program is actually working? It creates problems that cascade to all aspects of a revenue team: Marketing doesn’t have the guidance necessary to direct outreach tactics and spend. 2: Defined Personas. This is a mistake. Performance Metrics.

Ideal Customer Profiles 62

Ideal Customer Profiles Sales Qualified Leads Demand Generation Click Rate 62

SalesIntel

APRIL 4, 2022

Buyer insights, behaviors, and behavioral signals are known as intent data and can prove to be invaluable information when it comes to engaging or even re-engaging your potential buyers. . These personas can be further refined to create an Ideal Client Profile (ICP). . Utilize Technographic Data.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Intent Marketing Prospects 52

PureB2B

FEBRUARY 9, 2022

Launching a product that people want is one thing—putting a brand new product in the market and getting your target audience excited about it is another. Building a Demand Generation Strategy How Predictive Analytics in Demand Generation Works. Building a Demand Generation Strategy. Table of Contents What is Demand Generation?

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Top of Funnel 48

SalesIntel

NOVEMBER 1, 2022

Sales intelligence is now equipped with a new set of digital tools and independent thinking, ready to challenge stubborn sales and marketing directors. From a marketing perspective, sales intelligence will track and analyze the digital buyer journey and allow the team to produce personalized content and predictive insights.

Marketing Management 52

Marketing Management Forecasting Buyer Personas CRM 52

EveryoneSocial

FEBRUARY 15, 2022

There are a million ways you can go about saving money on paid advertising, but I want to focus on the most impactful strategies. I’ve managed paid search marketing for accounts that spent crazy amounts of $$$. Although I’m currently in a B2B marketing role, these paid advertising strategies apply to B2C as well.

Paid Content 52

Paid Content Advertisements Advertising Paid Search Agency 52

QuanticMind

NOVEMBER 13, 2018

These days “big data” isn’t just a buzzword — it’s an integral part of the sales and marketing narrative. Data is what creates context, meaning and value for PPC advertising campaigns , while enabling marketers to generate metrics that can be measured against monthly, quarterly and annual goals. What is Intent Data?

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

SalesIntel

AUGUST 2, 2022

No matter how innovative your product is, its success may depend on how you market and sell it. Developing a go-to-market (GTM) plan ensures that you avoid costly mistakes, such as selling your product to the incorrect audience or in a market that’s already saturated with comparable offers. Buyer Intent Data.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 52

SalesIntel

JUNE 29, 2021

Make a buyer persona. What are the most typical issues that your buyers face? And what are your strategies for resolving these issues? Customized sequences can be added to your own best sales practices and shared across your sales staff if they work as planned. Qualifying Leads and Lead Scoring.

Ideal Customer Profiles 52

Ideal Customer Profiles Process Cross-Selling Intent Data 52

SalesIntel

JUNE 6, 2022

With such vast scope and application, the GTM strategy is the single most important factor in the success or failure of any business. Its importance can be encapsulated in the simple fact that you can sell a bad product with a good GTM strategy, but you can’t sell a good product with a bad GTM strategy. .

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Strategy Marketing & Strategy Planning 52

DealSignal

MARCH 28, 2023

Account-based Marketing benchmarks are helping B2B marketers achieve outstanding ROI. According to the 2022 ABM Benchmarking Survey , marketers reported that ABM delivers 84% pipeline growth and 77% revenue growth. Processes: Planning which channels to use and how you will execute your ABM strategy 4.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

Inbox Insight

MAY 7, 2019

A step-by-step guide to turning knowledge about your target DMU into actionable buyer personas. This article is part of our marketing mini-series on B2B Marketing Segmentation , designed to help marketing professionals advance their targeting techniques to drive performance. DMU Buyer Persona Template.

Buyer Personas 90

Buyer Personas Lead Ranking Demand Generation Marketing Qualified Leads 90

Madison Logic

JULY 26, 2023

Why a pilot strategy is a great way to get started. Account-based marketing (ABM) is a strategic approach that combines insights-driven marketing with sales to increase awareness, develop relationships with buyers, and drive revenue growth from specific high-value accounts. New to ABM?

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 52

Optinmonster

SEPTEMBER 16, 2020

Would you like to improve your B2B email marketing strategy but aren’t sure where to start? Too many marketers make the mistake of using the same approach for their B2B email campaigns as they do for their B2C emails. More specifically, we’ll cover: What is B2B email marketing. What is B2B Email Marketing?

Email Marketing 98

Email Marketing B2B Marketing Practices B2B 98

Inbox Insight

JANUARY 28, 2020

These days, we see more B2B businesses turning to account-based marketing (ABM) as their go-to strategy with 88% claiming to see an improvement in conversion rates. Not only has GDPR immobilized the mass marketing trend, but industry is tiring of broad-based, high-volume, low-return schemes. Clearer path to ROI.

Account Based Marketing 103

Account Based Marketing Demand Generation Ideal Customer Profiles Allocation 103

Content4Demand

JULY 21, 2021

If data doesn’t curl your marketing toes, you’re probably not using it as well as you could be. The best B2B strategies are continually evolving to deliver value every time customers and prospects visit your website or engage with your content in any number of channels. Marketing fundamentals don’t change from one month to the next.

Marketing Budget 89

Marketing Budget B2B Marketing Top of Funnel Planning 89

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Referral Rock

OCTOBER 9, 2019

We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. 55 marketers shared their insights! 98% of the marketers we surveyed have an active blog. As far as leads generated, 40% of the marketers we surveyed generate more than 30 percent of their leads from old blog posts.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77