Only B2B

FEBRUARY 21, 2024

Relying solely on demographics or past purchases misses the key ingredient: active buying intent. Remember, intent data isn’t just about getting you started; it’s about getting you there efficiently and effectively. Explicit Intent: This is like your prospect shouting their needs from the rooftops.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Binary Demand

MARCH 26, 2024

Intent data fuels personalized marketing. By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. Analyzing download patterns across different buying timeframes (e.g., This allows them to focus their budgets.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

PureB2B

MAY 30, 2022

The power of buyer intent data is that it allows sales and marketing teams to prioritise certain groups of people based on their intent. Or, at least, how active that intent is. For most companies, this data provides deeper insights into the buying process to better tailor marketing strategies to their target audience.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

SmartBug Media

MAY 13, 2022

The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Who is most likely to buy and when? Intent data can tell you all of this. What Is Intent Data in Marketing? Guest author Alanna Goodman is a content marketing specialist at ZoomInfo.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Only B2B

AUGUST 21, 2023

The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. In this comprehensive guide, we’ll explore the synergy between virtual prospecting and intent data.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. By analyzing this data, you gain valuable insights into their needs, challenges, and stages in the buying journey. Source: “ The State of B2B Intent Data 2023 “) Reach high-value prospects before your competitors will!

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Oktopost

APRIL 9, 2024

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Instead of ignoring those prospects until they signal purchasing intent, you can target them with demand generation and lay the groundwork for their future customer journey.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Binary Demand

JUNE 29, 2023

[ps2id id=’use-cases-of-b2b-intent-data’ target=”/]When to Use B2B Intent Data? B2B Intent data empowers sales and marketing teams to implement successful go-to-market strategies, precise segmentation, and personalized outreach to the most relevant individuals.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

[ps2id id=’use-cases-of-b2b-intent-data’ target=”/]When to Use B2B Intent Data? B2B Intent data empowers sales and marketing teams to implement successful go-to-market strategies, precise segmentation, and personalized outreach to the most relevant individuals.

Intent Data 52

Intent Data Intent ROI B2B 52

SalesIntel

JANUARY 21, 2022

Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. This data enables you to ‘jump the queue,’ allowing you to pitch to potential clients at the precise, appropriate time when they are looking to buy. What is Intent Data in a Nutshell?

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Only B2B

FEBRUARY 1, 2024

That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. What is the buying probability? What are they interested in?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Tiecas

APRIL 23, 2024

SQLs Industrial Content Marketing—Your Key to High-Quality Manufacturing Leads Leverage GenAI & Organic SEO to Amplify Your Reach 5 Key Takeaways for Manufacturing Lead Generation Success Why Inbound Marketing is Essential for Manufacturing Lead Generation The industrial buying process has undergone a dramatic shift in recent years.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Heinz Marketing

DECEMBER 15, 2021

It can pinpoint when a target account or prospect is in an active buying journey. B2B intent data provides insight into a web user’s purchase intent; allowing you to identify if and when a prospect is actively considering or looking to purchase your (or similar) products or solutions. How to leverage intent data.

Intent Data 124

Intent Data Intent Lead Ranking B2B Marketing 124

Only B2B

SEPTEMBER 21, 2021

Intent Data, in basic terms, is a set of behavioral signals that helps you understand your prospects’ intent to buy a product or service. According to research, a typical B2B prospect is typically halfway through the buying process before speaking with a salesman.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Oktopost

OCTOBER 30, 2023

Yet, this valuable resource typically lies siloed in the hands of the marketing team, failing to realize its full potential in providing revenue teams with actionable insights into customer buying behaviors, thus facilitating the conversion of more deals into closed-won.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Cold-ish Outreach You may think of the term “cold calling” and get a little squeamish, but there are plenty of benefits to this method of B2B lead generation.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Valasys

JANUARY 29, 2024

Predicting Buying Intent like a Psychic: AI can predict buying intent by analyzing online behavior like a digital oracle. It analyzes purchase patterns, industry trends, and internal news reports to reveal hidden buying triggers and decision-maker profiles.

Account Based Marketing 40

Account Based Marketing ABM Sales Qualified Leads B2B 40

PureB2B

MAY 30, 2022

The power of buyer intent data is that it allows sales and marketing teams to prioritise certain groups of people based on their intent. Or, at least, how active that intent is. For most companies, this data provides deeper insights into the buying process to better tailor marketing strategies to their target audience.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Porch Group Media

APRIL 28, 2021

While intent data has been discussed for some time in B2B marketing, B2C marketers should also be focused on using intent data in their outreach. According to new research by Ascend2, 94% of marketers agree that using data to track purchase intent will give marketing and sales teams a competitive advantage in the year ahead.

Intent Data 52

Intent Data Planning Intent Marketing Strategy 52

Martech

SEPTEMBER 24, 2021

digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration. Some ABM tool vendors and their partners provide very specific types of business data, as well as broad-based business data, that can provide important insights into purchase intent. Shortened sales cycles.

Account Based Marketing 129

Account Based Marketing Enterprise Management Work Management Paid Content 129

TrustRadius Marketing

OCTOBER 3, 2022

Consumer behavior continues to shift toward digital-first buying. Gartner predicts that 80% of B2B sales interactions will be digital by the mid-2020s, and according to the TrustRadius B2B Buying Disconnect survey, 77% of buyers say that once they identified a need, their first step was to do their own research.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

DemandBase

MAY 7, 2020

Instead of giving you a list of people with unknown intentions, your Marketing department should be telling you which accounts are already in-market for your products and services and sharing their purchase intent data with you. In today’s B2B world, it’s all about the intent, not just the information in a form fill.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

PureB2B

APRIL 26, 2022

Locating the right person worthy of your outreach efforts can feel like trying to find a needle in a haystack. An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision. Predictive intent analytics utilize data from first-party and third-party sources.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

Directive Agency

FEBRUARY 28, 2022

As you get early customers, really try to understand who was involved in the buying process, why they chose you, and what specific pain points you solved. If you’re buying a TV, the first thing you look at is reviews, and the same thing applies to people looking for software. . Focus on Purchase Intent Before Information Intent.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

PureB2B

NOVEMBER 22, 2021

The Relationship Between Intent Data and Account-Based Marketing Conclusion. As a business owner, you always want to know where to get new prospects with a high probability of buying. This is where Behavioral Intent Data enters the picture. Forty percent of B2B marketers all around the globe are using these techniques.

Intent Data 117

Intent Data Intent Marketing AI Lead Ranking 117

DealSignal

NOVEMBER 1, 2022

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Table of Contents What is B2B intent data?

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

SalesIntel

JANUARY 8, 2024

Harnessing Accurate B2B Data: Targeting Ready-to-Buy Prospects with Intent Data The focus isn’t just on reaching potential clients but connecting with those who are actively seeking solutions—a concept tied closely to intent data. Reaching prospects who are ready to buy is a game-changer for B2B marketers.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

Only B2B

SEPTEMBER 28, 2021

Integrating B2B intent data into your marketing plan may improve your marketing campaign in a variety of ways: 1. At any certain moment, only a small fraction of any prospective market will be engaged in the buying process, particularly for costly B2B products. Tailored outreach. Break Through The Noise.

Intent Data 116

Intent Data Intent B2B Marketing Lead Ranking 116

SalesIntel

FEBRUARY 9, 2023

As a sales leader, you’ll primarily be interested in Buying Intent data as the newest B2B data source. The sales benefits of B2B data or sales intelligence platform ranges from increased leads to targeted segmentation, faster audience buying intent identification, and greater outreach personalization.

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

Aberdeen

SEPTEMBER 16, 2019

It seems like every time you go on LinkedIn, there’s another person calling out some sort of disruptive cold outreach attempt. No one wants to their email inbox or phone inundated with irrelevant outreach attempts. This is why intent data is so valuable to modern sales prospecting. Modernizing Sales Prospecting with Intent Data.

Intent Data 66

Intent Data Cold Calling Outreach Intent 66

Only B2B

SEPTEMBER 28, 2021

Integrating B2B intent data into your marketing plan may improve your marketing campaign in a variety of ways: 1. At any certain moment, only a small fraction of any prospective market will be engaged in the buying process, particularly for costly B2B products. Tailored outreach. Break Through The Noise.

Intent Data 112

Intent Data Intent B2B Marketing Lead Ranking 112

Strategic-IC

NOVEMBER 6, 2018

Y ou can learn more about how uncovering buying intent can transform marketing and sales strategies here. What is Intent Data? How do you know if and when a B2B prospect is actively considering, or looking to purchase your product or solution? Intent data provides a strong link to timely engagement.

Intent Data 72

Intent Data Intent Campaigns Purchase Intent 72

FunnelEnvy

SEPTEMBER 29, 2021

The reality is that outside of this relatively short buying window, they’re not thinking about you at all. If you think about this in terms of actual purchase intent of the buyer, it’s usually quite low for anything that has a significant price tag associated with it. Let’s do some funnel math to solve for it.

Top of Funnel 52

Top of Funnel Lead Ranking Demand Generation Optimization 52

PureB2B

MARCH 31, 2022

Options like behavioral analytics and decisional data both help to guide marketers in the right direction—toward purchase-intent prospects. In the cybersecurity space, this is extremely valuable, as you’ll most likely engage with people who have already purchased many different solutions and variations of software similar to yours.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Browse-abandon emails made me do it.

Intent 112

Intent Account Based Marketing Bombora Intent Signal 112

Only B2B

JULY 13, 2023

Intent Data: A Game-Changer for B2B Event Marketing Understanding Intent Data: Intent data refers to the valuable information collected about individuals’ or companies’ behavior and actions, indicating their buying intent.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62