How to Create a Strategic Plan for Your Small Business: Easy 4-Step Process

Biznology

After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Does the business have great online reviews? Great pricing?

Small Business Email Marketing: 7 (Easy) Tips for Growth

Optinmonster

Do you want to improve your small business email marketing strategy? As a small business, email marketing can be one of your biggest assets. But before we dive into the list, let’s get clear on why email marketing is so crucial to the success of your small business.

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How to Choose a CRM for Your Small Business

BenchmarkONE

Having the right small business CRM can make a huge difference in the success of your business, especially when it comes to things like cultivating leads, turning leads into customers, and turning customers into brand loyalists. Why Every Small Business Needs a CRM.

7 Best Email Service Providers for Small Businesses

Optinmonster

Are you looking for the best email service providers for small businesses? Email marketing remains one of the best ways to drive passive income for your business. So, today, we’re going to share the 7 best email service providers for small business.

Top Customer Experience Software for Small Business

BenchmarkONE

Customer experience, since it has so many channels of involvement, has been slow to catch up, especially in the small business price point. So, let’s improve your customer experience—and user experience—with some excellent CX software for your small business.

4 Ways to reduce small business debt

Biznology

Are you in the process of paying down debt on your small business? Maybe you’ve had to turn to your charge cards or maybe you had to take out a business loan to fund your venture. Either way, you aren’t alone – 88 percent of small businesses carry debt. In the long run, debt can hold back your small business. The majority of business that fail cite cash flow issues as the reason. Take a look at these four ways to reduce small business debt.

Is Marketing Automation worth it for small businesses in 2021?

Net-Results

I stumbled upon this question over on Quora the other day: “Is marketing automation worth it for small businesses in 2020 or is it just hype from software companies and wastes more time and money? What matters the absolute most to your business?

How Small Businesses Can Generate Leads with LinkedIn

BenchmarkONE

And while it certainly is that, it’s also a place that offers a ton of additional utility for the small business owner — including lots of opportunities for generating more leads. Put LinkedIn’s lead generation functions to work when you’re trying to grow your small business.

4 AdWords Tips Your Small Business Can’t Live Without

BenchmarkONE

If you’re operating with a small business team (and small business budget), you might not have the resources to dedicate to figuring out all of the nuances of the AdWords platform. What words and phrases are they using when they’re looking for a business like yours?

5 Fast Tips for Stretched Small Business Marketing Managers

Zoominfo

You manage a small business and its marketing. What is small business marketing? The goal of small business marketing is to attract leads to your business. That said, when it comes to marketing, it can be tricky for small businesses to stand out in the crowded B2B space, often due to limited resources. How to Grow Your Small Business with Marketing. Of course, your buyer needs to know the price.

5 Reasons Why Digital Marketing is a Necessary Tool for Small Business Growth

Biznology

Even just a few years ago, small business owners still primarily embraced traditional methods to market and advertise their businesses. However, with the emergence of digital marketing, all types of businesses have figured out how to use it to help their businesses succeed. If you’re seeking the best way to grow your business, check out these five reasons why you should consider digital marketing.

How Small Businesses Can Generate Leads with LinkedIn

BenchmarkONE

And while it certainly is that, it’s also a place that offers a ton of additional utility for the small business owner — including lots of opportunities for generating more leads. Put LinkedIn’s lead generation functions to work when you’re trying to grow your small business.

Can’t Afford Artificial Intelligence for Your Small Business? Think Again.

Biznology

AI is applicable to almost every business function. Artificial Intelligence software can also level the playing field for small businesses by increasing productivity and enhancing the ability to smaller businesses to compete with the big leaders in their industries.

SEO for Small Business: Why (& How To) Choose an SEO Agency for Your Small Business

seo.co

Why Invest in SEO as a Small Business? 5 Tips to Help You Choose the Right SEO Agency for Your Small Business. Growing a small business is nothing short of exhausting work. Why Invest in SEO as a Small Business? Table of Contents.

How Small Businesses Can Generate Leads with LinkedIn

BenchmarkONE

And while it certainly is that, it’s also a place that offers a ton of additional utility for the small business owner — including lots of opportunities for generating more leads. Put LinkedIn’s lead generation functions to work when you’re trying to grow your small business.

8 Best Marketing Automation Software Programs for Small Businesses

BenchmarkONE

It’s hard to admit that you’re not able to do everything yourself, doubly so when you’re a small business owner. Outsourcing is one option, but another is taking advantage of marketing automation software that can take a lot of your busy work and run with it. Small Business

Scary & Surprising Small Business Stats You Need to Know

Outbound Engine

Instead of trading ghost stories, we’re going to share a list of scary and surprising small business stats. But don’t worry, we’ve got tips on how to make sure your business doesn’t become one. Learn from this small business stat: If you work with either internal team members or external contractors, let them know you appreciate their hard work and contributions. 543,000 new businesses are started every month.

The Small Business Guide to Paid Advertising

BenchmarkONE

As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . Small business owners are doing it all. They include basic details like an image, price, and website link. .

5 Best Keap Alternatives for Small Businesses

BenchmarkONE

And small businesses looking for solutions to their marketing automation needs are no different. They need to know various price points, package details, success metrics, as well as all the options out there for them to consider. Pricing: $999 and up per month.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. System pricing starts at $99 per month for up to 1,000 contacts; a system with 15,000 contacts costs $499 per month. New pricing in mid-February will retain the free version and introduce several other levels, most under $1,000 per month.

Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Marketo

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. Digital marketing helps small businesses build lasting customer relationships. Smart small businesses do not make assumptions.

The Small Business Guide to Paid Advertising

BenchmarkONE

As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . Small business owners are doing it all. They include basic details like an image, price, and website link. .

The Small Business Guide to Paid Advertising

BenchmarkONE

As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . Small business owners are doing it all. They include basic details like an image, price, and website link. .

5 Reasons Your B2B Small Business Needs to Run Pricing Tests

BenchmarkONE

If you guessed the price, you’d be right. We use pricing as a major factor in almost every purchase. Even if the pricing is relatively negligible, we’re wired to want the best bang for our buck. So, if you’re spending all this time A/B testing every element of your website, don’t you think you should do the same with your pricing? Get a More Precise Price-Demand Curve. In economics, we learned about the price-demand curve. Small Business

The 7 Best Small Business CRMs of 2020

BenchmarkONE

Having a reliable and intuitive small business CRM is crucial. Small businesses typically have a limited team and resources, and a CRM is one simple tool that can help in numerous areas. The post The 7 Best Small Business CRMs of 2020 appeared first on BenchmarkONE.

24 Apps to Help Your Small Business Run Smoothly

Outbound Engine

If you’re like many professionals, you’ve looked for apps to help your small business run smoothly. In a recent small business trends report , 13% of owners surveyed said that administrative tasks were their biggest challenge. It’s a small business powerhouse with features like project management, inventory, and reporting. FreshBooks makes our list for apps to help your small business because of its stellar reputation.

Mailchimp Pricing: Do you get what you pay for?

SendX

This is the most up-to-date Mailchimp pricing guide. I am sure Chimp’s cuteness got your floored but can you say the same about its pricing? For 500 contacts, this would be the pricing: Essential plan: $9.99/mo, 500K emails Standard Plan: $14.99/mo 1.2M Lowest price plan.

10 Best Email Apps for Small Business Owners

Webbiquity

As a business owner, you have to worry about every little detail concerning your digital marketing strategy. You’ll also have to implement an email management strategy that can properly promote your business. Here are 10 of the most effective and popular email apps for small business owners. You can integrate almost any widely used business/productivity apps within the email client. Price: $4.99, $9.99. Price: Free. Price: Free. Price: Free.

How to Create a Marketing Plan for a Small Business That Works

Outbound Engine

What do you need to know when making a marketing plan for your small business? There are lots of methods you can use but the key is answering questions specific to your business. Whether you’re just starting out or been in business for years, you’ll need to assess your current business standing before you create a marketing plan for a small business. Next, list every possible business opportunity for your company or products.

Marketo Spark Targets Small Business Marketing Automation

Customer Experience Matrix

Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages. So the news here is price. Marketo has discontinued its $1,200 per month Small Business Edition, which lacked some features now included with Spark. In other words, this is a price cut.

Are You Approaching Enterprise Sales with a Small Business Mindset?

Televerde

Small business sales, however challenging in their own way, are much more cut-and-dry. 6 Ways Enterprise Sales Differ from Small Business Sales. Small business sales cycles are often much easier to pin down.

How Can Mass Customization Work for Small Businesses?

Biznology

His idea was to reduce the price of the car by creating a single car model that would fit any customer’s needs. This makes small businesses ask themselves whether it is possible to personalize their mass production processes and, at the same time, increase their revenue. The changes you make to a product could be as small as using different colors or as complex as adding new features. A buyer persona is the backbone of your small business.

5 Best Customer Retention Tips for Your Small Business

BenchmarkONE

Online business has spurred highly competitive markets. That means a small business needs to focus on retention (not acquisition) to compete with a larger organization. Not only does it spur business growth, but also a better investment of time and money. 64% of people care more about the customer experience over price in their buying experience. Small companies often forget to ask their customers about expectations. Small Business

5 Marketing Attribution Tools that are Perfect for Small Businesses

BenchmarkONE

As a small business, budgets are always a concern. Marketing attribution tools aren’t exactly uncommon, but many are geared towards huge enterprises with price tags to follow. For these recommendations, we’re sticking to the small business budget and mindset.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action.

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use, not add major new or deeper features. This is a major reason for developing the Small Business Success Method and baking it into the software.

Six Essential Time Management Tips for Small Business Sales Success 

Webbiquity

Small businesses can often develop a competitive advantage not by price or selection, but by being more efficient and focused than the big companies. Here are a few time management tips for your small business sales process: Waste not, want not: Pay rigorous attention to how much time is being wasted every day on non-essential activities. Small business owners who cannot manage their time tend to not stay in business for long!