markempa

OCTOBER 2, 2006

The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

AUGUST 10, 2005

Get this report focused exclusively on Business-to-Business Professional Services by RainToday.com. They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. Ive read both of them and they are terrific. Do you sell services? Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

AUGUST 17, 2007

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. And once youre done, be sure to keep your lead nurturing library catalog updated. Here are some tactics you can use to leverage your lead nurturing content: What can you send via direct mail?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JULY 21, 2005

The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales. This action-oriented session will provide tips and best practices that you can put into practice immediately.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

markempa

FEBRUARY 23, 2006

Heres a brief excerpt of the article: If you think finding the right person to target with your business-to-business marketing is harder than it used to be, you’re right. The number of people involved in a purchasing decision is filling up the boardroom, according to Sirius Decisions Inc., In 2005, 3.5 In 2005, 3.5

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

JUNE 26, 2006

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

MLT Creative

DECEMBER 9, 2010

Here are 11 predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing, lead generation and conversion, complex sales cycles, marketing agency services, enterprise software and customer relationship management who were nice enough to respond.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Online Marketing Institute

NOVEMBER 28, 2012

Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Business-to-business companies that are using social media platforms for a variety of reasons: 83 percent use social media to create awareness for their company or brand.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

SEPTEMBER 20, 2010

2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog. Twitter Lists Frenzy =-. 2) B2B and B2C are really not that different, on many levels.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

markempa

MARCH 30, 2005

When buying a 79 cent can of fruit cocktail subconscious brand recognition is going to mean a lot.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

WebMarketCentral

FEBRUARY 27, 2009

Sponsored by Minnesota’s only professional organization dedicated exclusively to the needs of business-to-business marketing professionals, the event will be held at the Metropolitan located at 5418 Wayzata Blvd, Minneapolis. The program will run from 8 a.m. with registration and continental breakfast beginning at 7:30 a.m.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. It’s a fantastic post for all those selling to other businesses, but there was one tip that [.] nice mention of Get Satisfaction in Mashable today about tips for business-to-business marketers on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

markempa

MAY 18, 2005

According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc.; Why did I write the book?

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

MLT Creative

JUNE 30, 2010

GA: Inside the Starbucks VIA Public Relations Launch Campaign: To Taste is to Believe @ Maggiano’s Buckhead 9:15 – 11:00AM Join Jennifer Babbit Bodner, senior vice president in Edelman's Consumer Marketing practice, as she shares insights into the award-winning PR campaign that supported the Starbucks VIA Ready Brew launch.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Public Relations PR 40

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. For B2B companies, getting found is just the beginning. Nice stuff.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? Not only are the vast majority of business-to-business marketers employing content marketing but most will also be increasing the amount they spend.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. They do email marketing, organic social media marketing, influencer marketing , and public relations (PR). But it’s also widely misunderstood. Oh, and yes, some advertising, too.

Enterprise Management 232

Enterprise Management Work Management Marketing Management B2B Marketing 232

sagefrog

NOVEMBER 7, 2023

Do you know where your website traffic is coming from? If your website is like most B2B companies’ websites, part of your traffic comes from PPC, while the rest can be attributed to organic search. In fact, today, more than 75 percent of B2B website traffic comes from organic and paid search.

Traffic 52

Traffic Organization SEO Lead Ranking 52

sagefrog

JANUARY 11, 2024

With millions of businesses sprouting up almost daily and widespread access to powerful search, review, and social networking platforms, brand awareness is unquestionably vital for B2B brands.

Tactics 52

Tactics Brand Identity Branding Ad Building 52

Hubspot

JUNE 23, 2011

We try to get PR firms to put our items in the news. You are not progressing someone down these items of the sales funnel with your advertising and with your PR to get them to buy something, or with follow-up phone calls. Inbound Now #14 – How to use Content Marketing & Curation for Business with CC Chapman.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Magisto

OCTOBER 3, 2019

B2B (Business-to-business) – An adjective to refer to a company that sells its services or products to another company. B2C (Business-to-customer) – An adjective to refer to a company that sells its services or products to the public. In short, APIs allow applications to communicate with each other.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Webbiquity

MARCH 4, 2014

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. We had little to no authority over (other internal) teams to mandate change,” (Senior Director of Social Media and Public Relations Maria) Poveromo said.

Guidelines 100

Guidelines Enterprise Management Wiki Social Media 100