LeanData

JULY 13, 2020

Cybersecurity leader VMware Carbon Black was recognized for its pioneering Revenue Operations (RevOps) business initiative in the 2020 Summit Return on Integration (ROI) Honors program from Forrester SiriusDecisions. LeanData: Why was the move to RevOps so pivotal for your business? LeanData: First of all, Dan, congratulations!

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel B2B Thought Leadership Work Management 52

Sprout Social

SEPTEMBER 20, 2018

In fact, brands can still promote themselves and their products organically. In fact, brands can still promote themselves and their products organically. With brands running more social ads and investing in paid monitoring tools , social media’s status as a totally “free” channel is going the way of the dinosaur.

Social Media 97

Social Media Organization Webinar Metrics Paid Social Agency 97

Altitude Marketing

OCTOBER 23, 2018

Every business-to-business company is different. Small Business Administration recommends spending 7-8 percent of gross revenue on marketing and advertising if you’re doing less than $5 million a year in sales and your net profit margin is in the 10-12 percent range. What is the cost and value of your product or service?

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Single Grain

APRIL 24, 2023

Work With Us 1) Buzzvil – Mastered Focus on a Particular Ad Placement for Clients Buzzvil, the South Korean mobile advertising company, specializes in lock-screen advertising to grow revenue for its clients. Although Buzzvil offers a robust suite of ad placement services, it has found continued success with lock-screen ad technology.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. If so, you know the frustration.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Single Grain

AUGUST 22, 2019

If you’ve got some videos out there right now, ask yourself these questions to evaluate whether or not they’re serving your company and product: Is your video increasing conversions ? The initial research step is designed to validate your video’s purpose and make sure that you’re confident in your product and its ability to sell.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Video Marketing Ad Agencies 100

Rev

APRIL 8, 2020

We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines. The dramatic decrease in consumer spending will have an impact on business-to-business spending. For our business, this is a 6-month cycle so we measure on a rolling 6-month basis. Pay for registrations.

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

PureB2B

APRIL 17, 2018

You only need to reach out to websites that have already established their authority in your line of business and let them help you showcase what you can offer through your content. Content syndication goals vary from business to business, but increased website traffic is almost always on the top 3 considerations of marketing teams.

Marketing Strategy 62

Marketing Strategy Marketing & Strategy Effectiveness Lead Scoring 62

PureB2B

APRIL 17, 2018

You only need to reach out to websites that have already established their authority in your line of business and let them help you showcase what you can offer through your content. Content syndication goals vary from business to business, but increased website traffic is almost always on the top 3 considerations of marketing teams.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Effectiveness Lead Scoring 48

Referral Rock

OCTOBER 30, 2019

What type of content writer is the better choice for your business—hired employees who serve as your in-house writers, or independent freelancers? Determining the best choice for your business is vital, especially to keep up with the content demands of the digital age. Size of Team and Content Production.

Paid Search Agency 81

Paid Search Agency Work Management Planning Marketing Management 81

Heinz Marketing

JULY 16, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This episode will air for the first time on 8/2/18 but you can listen in and read the transcript now! We’ve featured some great guests! Definitely check out : Hyper Growth Marketing Sales Conferences.

Top of Funnel 43

Top of Funnel Conference B2B Sales Copywriting 43

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Optinmonster

JULY 22, 2020

Business-to-business (B2B) lead generation is exactly what it sounds like: when a company’s ideal buyer is another business rather than an individual consumer. That means you still need to persuade them to get emotionally invested in your product or service. A/B split test for smart decision making. Inline form.

Lead Generation 99

Lead Generation Work Management Lead Scoring Lead Ranking 99