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How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

Every business-to-business company is different. Small Business Administration recommends spending 7-8 percent of gross revenue on marketing and advertising if you’re doing less than $5 million a year in sales and your net profit margin is in the 10-12 percent range. What is the cost and value of your product or service?

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. If so, you know the frustration.

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In-House or Freelance Writers? 53 Marketers Share Their Thoughts

Referral Rock

What type of content writer is the better choice for your business—hired employees who serve as your in-house writers, or independent freelancers? Determining the best choice for your business is vital, especially to keep up with the content demands of the digital age. Size of Team and Content Production.

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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This episode will air for the first time on 8/2/18 but you can listen in and read the transcript now! We’ve featured some great guests! Definitely check out : Hyper Growth Marketing Sales Conferences.