article thumbnail

The Tactics Behind Driving the Right Conversation

LeanData

The CFO is stressed out about the burn rate. But that sense of risk also can be used to create urgency when those internal squabbles are put on the table. This is part two in a series, Driving the Right Conversation. There’s a difference between just talking and having a real conversation. That might sound like a small distinction. But it’s not. And in the B2B world, that can be the difference between closing a deal and the frustration of watching it slip away.

Tactics 43
article thumbnail

The Tactics Behind Driving the Right Conversation

LeanData

The CFO is stressed out about the burn rate. But that sense of risk also can be used to create urgency when those internal squabbles are put on the table. This is part two in a series, Driving the Right Conversation. There’s a difference between just talking and having a real conversation. That might sound like a small distinction. But it’s not. And in the B2B world, that can be the difference between closing a deal and the frustration of watching it slip away.

Tactics 40
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article thumbnail

The Tactics Behind Driving the Right Conversation

LeanData

The CFO is stressed out about the burn rate. But that sense of risk also can be used to create urgency when those internal squabbles are put on the table. This is part two in a series, Driving the Right Conversation. There’s a difference between just talking and having a real conversation. That might sound like a small distinction. But it’s not. And in the B2B world, that can be the difference between closing a deal and the frustration of watching it slip away.

Tactics 40
article thumbnail

The Tactics Behind Driving the Right Conversation

LeanData

The CFO is stressed out about the burn rate. But that sense of risk also can be used to create urgency when those internal squabbles are put on the table. This is part two in a series, Driving the Right Conversation. There’s a difference between just talking and having a real conversation. That might sound like a small distinction. But it’s not. And in the B2B world, that can be the difference between closing a deal and the frustration of watching it slip away.

Tactics 40