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SEO vs. Google Ads: Where Should Marketers Invest?

Top Rank Marketing

Search engine optimization (SEO) is a long-term approach aimed at improving your website’s visibility in search engine results with a focus on attracting organic traffic with high-quality content, on-page optimization, and link building. To build a campfire you need two things: kindling and firewood. Keyword insights.

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Red Flags of Deceitful Link Building Firms

Biznology

As someone who works for a fully transparent and honest link building agency, it makes me squirm to know that people are paying shady link building and SEO firms without knowing what they’re going to get in return, or that what they’re paying for could actually hurt them rather than help them. Clear as Mud.

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What’s the Worst That Can Happen in an SEO Campaign?

seo.co

There are several ways you can start out, but only a handful of ways that an SEO campaign can burn you in each scenario. If you go with an agency that charges exorbitant rates for simple services, you could end up with a negative ROI. What’s the worst that could happen to you in starting an SEO campaign?

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

. + 6 black hat link building tactics to avoid. What makes link building tactics “black hat?”. + Link Farms. + Reciprocal link exchanges. + Paid links. + Hidden links. + Irrelevant keywords. + Keyword stuffing. + 6 black hat link building tactics to avoid.

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Outsourced Link Building: Pros & Cons of Backlink Outsourcing

seo.co

You’re probably here because you’re thinking out outsourcing your link building. You’re either a digital marketing agency looking for a white label link building service OR. You’re an in-house SEO looking for more resources for scaling-up your link acquisitions. Source: Ahrefs.

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SEO vs PPC: What Should You Do First? [VIDEO]

Directive Agency

It’s that most people don’t get the results they want because they don’t determine beforehand if their targeted keywords and their brand are cohesive. For example, at Directive, when we first launched a PPC campaign for ourselves, we didn’t know which keywords were going to convert the best. By this, I mean linking to you.

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Our Unique Approach to Content Marketing in 2017

Directive Agency

Yes, you want to maximize the visibility of your brand, but you don’t want to burn money doing so. Keyword Research Means Market Research. Why is it that you are building your different blog posts around keywords ? Keep in mind that keyword research is meant to inform your market research. Let me explain.