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E-Commerce Content Marketing Strategies That Don't Involve Discounts

SmartBug Media

Depending on the company, discounts can: Cheapen the value of the brand in customers’ eyes, negatively impacting long-term customer retention. It might help increase overall sales in order to maximize revenue, but it could also hinder the profit margin of each sale. Condition the customer. Train customers to wait for discounts.

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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

Choosing the right pricing strategy for your business depends on a number of factors, such as production costs, revenue goals, average order value (AOV) and lifetime customer value. When you hear the term “pricing strategy”, it’s simple enough to think immediately of discounts.

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EU & UK GDPR: 5 things you must know about email consent

Litmus

Keep consent requests separate from other terms & conditions. If subscribing to a newsletter is required in order to download a whitepaper, for example, then that consent is not freely given. If the box was pre-checked, that wouldn’t comply with GDPR. Where processing is based on consent pursuant to Directive?

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The 4Ps of Marketing Amid COVID-19: Strategy Reassessment and Adjustment

Launch Marketing

The situation calls to mind Atul Gawande’s The Checklist Manifesto, which describes how, from operating rooms to aircraft cockpits, organizations use checklists for mitigating and managing complicated conditions. Though price is sometimes paramount, expenditure timing and conditions are also crucial factors.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

In microeconomics terms, there are two types of scarcity: absolute and relative. Lack of clean air and good climate conditions aren’t going to create an immediate economic problem. MasterClass : BOGO Meets Limited-Time Offer Buy one get one (BOGO) is a great way to convert customers and increase your average order value.

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More on Marketing to Things

Customer Experience Matrix

In no particular order: - message overload is a fundamental problem for marketers: people get so many messages that it’s increasingly difficult to break through the clutter. Merchants could then compete to offer the most compelling package of goods and services based on each vehicle’s current condition.

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The Inventory Management Guide for Ecommerce

Hubspot

She receives an order for eight sprockets and ships four of them out to customers. Sammie has 46 sprockets in her inventory because she only subtracts four of the eight sprocket orders until the other four are delivered to customers. Delivrd is a free cloud-based order-fulfillment solution for businesses of all sizes.