E-Commerce Content Marketing Strategies That Don't Involve Discounts
SmartBug Media
JANUARY 11, 2023
Depending on the company, discounts can: Cheapen the value of the brand in customers’ eyes, negatively impacting long-term customer retention. It might help increase overall sales in order to maximize revenue, but it could also hinder the profit margin of each sale. Condition the customer. Train customers to wait for discounts.
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