KoMarketing Associates

JULY 14, 2021

Gartner conducted its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data showed that most marketers (58%) decreased their martech budget as a result of the pandemic.

Spending 292

Spending Budget Programs Gartner CMO 292

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. Do we have the budget?

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Martech

FEBRUARY 29, 2024

Reduction of budget with no reduction in expected results. I like that this rephrasing acknowledges gains can be made regardless of budget or headcount. Review vendor contracts objectively with an open mind In a “do more with less” scenario, leaders often consider canceling vendor contracts to cut costs.

Lead Scoring 103

Lead Scoring Lead Ranking Tips Marketing Management 103

KoMarketing Associates

JANUARY 28, 2021

It may come as a surprise to some that tech spend is decreasing, but previous research has already shed light on the direct impact the pandemic is having on marketing technology (martech) budgets.

Spending 260

Spending Work Management B2B Marketing Management 260

Martech

APRIL 30, 2024

Cost management : Eliminating redundant tools and better allocation of resources lead to reduced costs and higher ROI. Cost analysis : Analyze the cost-effectiveness of each tool, identifying financial waste and opportunities for cost savings. Prioritize actions that are achievable within the existing constraints.

Efficiency 95

Efficiency Work Management Marketing Management Allocation 95

SpotMe Blog

NOVEMBER 3, 2022

It’s no secret that times are tough and everyone is looking for ways to cut costs. Organizing hybrid and virtual events instead of in-person events is a great way to reduce your event budget. So, to help you understand how to get more for less out of your events and how to optimize your hybrid/virtual event budget, read on.

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

KoMarketing Associates

JANUARY 20, 2021

ABM budgets, however, did not appear to take a major hit as a result of the pandemic. The majority of marketers (44%) said that there was no change in their ABM budget due to the COVID-19 crisis, and 26% stated that their ABM budget actually increased. Marketing Technology Budgets and COVID-19.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

Sana Commerce

JUNE 27, 2023

There’s one metric that you should be paying more attention to: Cost Per Order or CPO. How can you calculate cost per order? Most importantly, how can you improve the cost per order in your B2B web store? It provides a clear overview of how much each order costs you on average. Where do these costs come from?

CPO 52

CPO Order Cost B2B 52

Customer Experience Matrix

MAY 2, 2021

This isn’t always true but it will apply in most cases, especially when cost calculations include staff cost, on-going maintenance and feature updates, the risk of project failure or under-performance, and the opportunity cost of not using scarce developers to build other systems that do create unique advantages.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Atomic Reach

AUGUST 25, 2021

You’ll then get sucked into negotiating complicated deals, planning a timeline that could run for weeks and allocating an over-inflated budget. The cost of one campaign may range between a whopping $25,000 to $10,000,000! An entire project costs around $10,000 or they may charge $100-$149 per hour. TALENT MANAGERS.

Cost 52

Cost Advertising Agencies Enterprise Management Marketing Budget Creation 52

Sana Commerce

AUGUST 15, 2022

E-commerce costs often get brought up early during conversations about digital transformation , and for good reason. Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. How to calculate your e-commerce costs. What is your ideal e-commerce development budget?

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Sana Commerce

AUGUST 15, 2022

E-commerce costs often get brought up early during conversations about digital transformation , and for good reason. Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. How to calculate your e-commerce costs. What is your ideal e-commerce development budget?

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Inbox Insight

MAY 9, 2024

These vendors typically have access to customer relationship management systems, marketing automation platforms, and other software specifically designed to automate repetitive tasks, streamline lead nurturing processes, and enhance overall marketing campaigns. This eliminates the need for costly training or hiring full-time experts in-house.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

Martech

NOVEMBER 9, 2023

As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. Budgets are under attack, with head count and technology investments being slashed. For established vendors, servicing debt is getting very expensive. Watch for that to also have an impact on vendor financial viability in 2024.

Marketing Management 110

Marketing Management Marketing Budget Budget Programs Vendors 110

NuSpark Consulting

MARCH 5, 2017

We’ve seen click costs for many IT clients to be over $50 per click to be within the top 4 positions. The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. And you click cost is much less. Supercharge long-tail keywords.

Cost Per Click 100

Cost Per Click Adwords Cost Marketing Management 100

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects.

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 116

Heinz Marketing

OCTOBER 19, 2023

Companies need to pinch pennies, reduce costs, and in many unfortunate cases, reduce their workforce, too. Marketing departments are often the first to find their budgets cut. Negotiate with Your Vendors and Tool Providers This one can feel uncomfortable, but it’s worth a shot. And the economy is likely affecting them as well.

Enterprise Management 106

Enterprise Management Marketing Budget Budget Programs Work Management 106

Biznology

FEBRUARY 1, 2018

Marketing has the budget but IT manages the work. Marketing has the budget and spends it directly with vendors — often for cloud services that don’t require traditional IT. IT handles some components and marketing goes direct to vendors for others. High costs. Marketing does it alone.

Work Management 172

Work Management Marketing Management Vendors Gartner 172

Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. One is about estimating the cost of a marketing automation system and the other is about evaluating vendor services. The cost workbook was a particular challenge because the subject is so complex.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

KoMarketing Associates

DECEMBER 22, 2020

Gartner recently published the results of its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and statistics showed that the majority of marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic. Marketing Budgets and the Impact of the Pandemic.

Budget Programs 165

Budget Programs Customer Surveys Gartner Marketing Budget 165

Sword and the Script | B2B

APRIL 23, 2024

Other companies that treat experimentation as an afterthought, or pursue it only if they have extra budget, do not realize the same performance gains.” Set some aspect of your budget aside – say 10% – for marketing experiments. Yet a new study by Bain and Google brings something new to the conversation.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 78

Webbiquity

MAY 3, 2022

84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Demand for podcasts has also increased.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Biznology

MAY 1, 2015

I’m not saying you should never customize technology, but you should be thinking very clearly about the kind of customization you are implementing, as well as what its true cost is. I understand that except for configuring settings, customization is beyond the budget of any small business. You must customize.

Work Management 80

Work Management Marketing Management Marketing Automation Services Cost 80

KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Our best prospects generally start as non-paid subscribers.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech

NOVEMBER 20, 2023

This will help you avoid choosing a vendor that doesn’t offer the critical features you need. This research will help you narrow down your list of potential vendors. This is a personal preference, but ensure that each vendor receives the same list of capabilities for fair comparison.

Enterprise Management 106

Enterprise Management Marketing Management RFI RFP 106

Salesforce Marketing Cloud

FEBRUARY 14, 2023

This is known as vendor sprawl. Not addressing these issues will continue to cost companies millions, resulting in greater inefficiencies. Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies. What is vendor sprawl?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Marketing Insider Group

APRIL 3, 2012

But does anyone have a handle on the costs? What are the costs of producing content that never gets used? What are the costs of publishing bad content in the form of lost revenue? So I think it starts by looking at both sides of the equation: the costs and results achieved from content marketing. That is a lot dough!

Cost 100

Cost Peer-to-peer Content Marketing Budget Creation 100

Top Rank Marketing

SEPTEMBER 4, 2023

We’re facing a recession, budgets are down, customer expectations are up, and, on top of it all, radical new AI applications are changing the way marketing works forever. In fact, as the unstable economic climate continues, marketing budgets seem to be caught in the crosshairs once more. It’s table stakes for merely keeping up!

Enterprise Management 96

Enterprise Management Work Management Marketing Management B2B Marketing 96

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. In 2016, they were focused on high-volume, low-cost leads. We wanted to get a $200 lead, but the cost is $20.” Meta saw 16.6%

Lead Gen 108

Lead Gen Paid Content Social Media Sales Qualified Leads 108

Sana Commerce

SEPTEMBER 12, 2023

The GMV pricing model is an innovative one that has begun to shape the way we perceive the cost and value of digital tools. In essence, as the value you derive from the software grows, so does the pricing, creating a model where the cost is intimately tied to your platform’s success.

Budget Programs 52

Budget Programs Pricing Price Software 52

Martech

SEPTEMBER 20, 2022

Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. In the first article of this two-part series, we’ll focus on selecting your DAM vendor. There’s a wealth of DAM vendors on the market today for every budget. Show me the money.

Digital Asset Management 96

Digital Asset Management Work Management Marketing Management Ad Building 96

Martech

NOVEMBER 1, 2021

Budgeting is never easy; nothing is ever certain — especially when forecasting. That definitely applies to martech budgeting. There are many things that make budgeting difficult. Most major vendors reserve the right to increase costs by at least a few percentage points at renewal time. There are many other factors.

Budget Programs 109

Budget Programs Work Management Marketing Management Contingency Planning 109

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. A -23% reduction in cost per qualified opportunity. Creating awareness with B2B buyers has never been more important.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Only B2B

FEBRUARY 11, 2024

Cost-Effective: Usually requires minimal additional investment beyond existing tools. Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. Cons: Cost: Can be expensive compared to other options.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

DECEMBER 19, 2023

Project management tools from several vendors can be used to track progress, assign work and send notifications. Vendors in the customer data platform (CDP) space also help marketers craft personalized messages. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Work Management 79

Work Management Marketing Management Marketing Automation Services Budget Programs 79

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

EveryoneSocial

JUNE 23, 2020

As you begin exploring employee advocacy, one thought that might come to mind is how you will get a budget for it. Many times, introducing new software and product costs can be met with resistance. Below we are going to explore how you can budget for an employee advocacy platform and what we’ve seen some other customers do.

Budget Programs 103

Budget Programs Enterprise Management Work Management Marketing Management 103