Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Companies need to keep growing to succeed, and content is one of the most effective ways to do that.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 356

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 356

Content Standard

JANUARY 4, 2019

Or for those working in the digital space, content marketing and advertising. For years, brands have found themselves torn between the familiarity of advertising’s straightforward promotional methods and the daring authenticity of content marketing’s brand storytelling initiatives.

Paid Content 111

Paid Content Advertising Agencies Budget Programs Marketing Budget 111

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy. What resonated most?

Marketing Budget 86

Marketing Budget Marketing Strategy Marketing & Strategy Planning 86

nDash

NOVEMBER 19, 2020

Are you running point on your university’s marketing strategy? As a lifelong educator, I have found that my best professional learning comes from blogging and writing. Instructional strategies. Storytelling is what I do best. Gillian Burdett – Freelance Writer & Web Content Specialist .

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Adobe Experience Cloud Blog

JUNE 2, 2020

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential. To achieve that, they will need six key marketing skills: #1 Storytelling.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

nDash

NOVEMBER 12, 2020

Whatever the case may be, we’ve pulled together a list of the best legal writers just for you. Currently, oversees external communications programs and activities, including media relations, public relations and community relations, for a nationally recognized law firm. . Legal services. Legal services. Higher education

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Ideal Customer Profiles 52

B2B Digital Marketer

JUNE 6, 2024

They explore the challenges marketers face in justifying their budgets , the importance of strategic alignment, and practical ways to demonstrate marketing’s value to the C-Suite and board members. In this episode, you’ll learn: How to justify marketing budgets and demonstrate value.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . It reinforced key marketing messages, and satisfied the rational criteria I would use to evaluate brands like these.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Contently

MAY 18, 2021

As Contently’s CEO, I get tasked with delivering both good news and bad news. Today, I get to talk about some good news and what it means for the future of content marketing. Contently is incredibly passionate about helpful, non-promotional content and storytelling. Content marketing is complicated.

Enterprise Management 88

Enterprise Management Marketing Budget Content Marketing Storytelling 88

Kapost

MARCH 31, 2017

For many companies, the topic of a content marketing budget leaves a huge question mark. For one, content is an investment that often takes time to generate a return. Business storytelling is a creative discipline, too. That’s why it’s crucial to anchor your strategy (and budget) around function.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Top of Funnel 48

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . Image Source ).

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. marketing Click To Tweet.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Tactics 123

Tactics Email Marketing Planning Marketing Budget 123

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Marketri

NOVEMBER 8, 2023

Success in the world of B2B marketing is a fusion of art and science, creativity, and data-driven strategy. Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Marketing Insider Group

SEPTEMBER 9, 2020

Here are some foundations of marketing metrics – key performance indicators (KPIs) used to measure marketing projects’ effectiveness. Leads are businesses with an interest in your services or products, which have the potential to be paying clients. Content Marketing for Improved B2B Marketing Metrics Results.

Cost per Lead 255

Cost per Lead ROMI CPL Churn Rate 255

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. And how much is the content marketing industry actually worth according to marketing budgets?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Navigate the Channel

SEPTEMBER 15, 2023

. #1 – The Rise of AI-Driven Marketing Artificial Intelligence (AI) is set to become the backbone of digital marketing. AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. This is where AI shines as a productivity booster.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. Click To Tweet. In the name of brand love.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

ClearVoice

JUNE 11, 2019

Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? If ROI is still a dirty word for you, remember this: marketers who embrace showing ROI are the same marketers who executives trust. Search engine optimization ROI. Gathering the data.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Martech Advisor

MARCH 31, 2020

And while marketers and business leaders struggle to make the best of a bad situation, markets and revenues around the world seem to be in a state of steady decline. Having a crisis strategy became the talk of the marketing community, and marketing and sales experts shared tips to work from home effectively.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Bigger budget or just refocused priorities? LisaBeets Click To Tweet.

Research 98

Research Content Marketing Paid Search Agency Marketing Budget Creation 98

Marketing Insider Group

MAY 24, 2012

And the cost per lead of many marketing programs is starting to soar. This is all at a time when marketing budgets are feeling the strain of sales’ expectations that marketing will produce more leads and better leads. You need new resources in staff, budgets and training. Benefits of Content Marketing.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Martech Advisor

NOVEMBER 27, 2019

The age of digital marketing is here, and isn’t going anywhere soon. With the onslaught of options for digital marketing tactics and tools to enhance brand presence online, it’s become increasingly important for brands to understand their audience's preferences and internet patterns.

Video Marketing 98

Video Marketing Allocation Marketing Budget Planning 98

KoMarketing Associates

DECEMBER 29, 2015

We have had a lot to be thankful for, having experienced tremendous success in both client programs and the development of individual team members. Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Companies are increasingly turning to digital marketing strategies to; Drive engagement Achieve measurable results Connect with their target audience The digital marketing industry is prеdictеd to reach $807 billion by 2026.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. To develop an impregnable B2B sales strategy, marketers need to get more qualified leads, which helps maintain a healthy sales pipeline. Read more on B2B Marketing in Martech Age. What is Lead generation ?

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Valasys

DECEMBER 5, 2019

Forrester considers the year 2020 to mark an inflection point in business customers’ relationship with their providers driven in part by expectations of consistency across all the multiple channels that they are engrossed across, & partially by increasing the reliance on both marketing & sales to provide the service of timely engagement.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Content Marketing Institute

JULY 11, 2018

In fact, the retail landscape is so rich with opportunities that all you may need is the right content experience – and a bit of creative ingenuity. The #retail landscape is rich w/ content experiences with the right creative ingenuity, says @joderama. Retail content is a mixed (shopping) bag. Click To Tweet.

Top of Funnel 83

Top of Funnel Marketing Budget Merchandising Paid Search Agency 83

Contently

MARCH 27, 2017

Seventy-eight percent of CMOs now say that custom content is the future of marketing. In turn, many have started to build in-house marketing teams. But to build a brand newsroom that can crank out top-performing content, brands have had to compete with traditional storytelling machines to draw in the best creative talent.

Brand Identity 60

Brand Identity Branding Content Marketing Work Management 60

Litmus

DECEMBER 18, 2023

As much as companies aspire to be data-driven in their budgeting decisions, the reality is that most businesses just aren’t there yet. In theory, using single metrics like ROI to determine marketing budgets is useful—but rarely used. Why is executive ‘buy-in’ important for email marketing?

Marketing Budget 106

Marketing Budget Budget Programs Marketing Budget Creation ROI 106

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Between defining your target audience, promoting your services, and getting the word out, it’s simple to understand why you’d be overwhelmed. Don’t worry!

Marketing Budget 343

Marketing Budget Small Business Marketing Paid Content Marketing Strategy 343

SnapApp

OCTOBER 18, 2016

“Which came first: The content or the campaign?” Here’s why: Content creation teams and Demand Gen teams do, indeed, often work within the same marketing departments. Content teams, on the other hand, are focused on messaging, branding, educating, and storytelling. Insights From the B2B State of Content Marketing.

Top of Funnel 48

Top of Funnel Campaigns Marketing Budget Allocation 48