Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI.

Event Marketing 273

Event Marketing ROI Multi-Channel Advertising Agencies 273

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. It doesn’t really matter how much extra budget you have if you’re not going to spend it effectively.”. Invest in success.

Marketing Budget Creation 106

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 106

KoMarketing Associates

NOVEMBER 7, 2019

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. To learn why this is the case and gain further insight into results in the report, we spoke to Lisa Murton Beets of the Content Marketing Institute.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 274

Analysis Top of Funnel Advertising Agencies Content 274

Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. The eighth annual report is packed with findings collected from B2B marketers representing a full range of industries, functional areas and company sizes.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Launch Marketing

AUGUST 14, 2018

However, businesses should also start planning and budgeting for next year’s marketing plan. In fact, 89% of B2B marketers reported using content marketing this year and of the 11% who are not, 52% say they plan to launch a content marketing effort within a year ( via Content Marketing Institute and MarketingProfs ).

Budget Programs 54

Budget Programs Planning Content Marketing Allocation 54

Pam Didner

AUGUST 16, 2020

Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. Q1: How can a marketer understand segments that he never interacted before? . Here is the reality: the amount of analysis and research that you can do depends on your budget.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Content Standard

AUGUST 19, 2021

Silos can hold your team back—whether it’s a breakdown in communication between marketing and sales or marketing functions that just don’t work well together. Too often, content marketing is treated as something separate from the rest of your brand’s marketing.

Paid Search Agency 129

Paid Search Agency Planning Content Marketing PR 129

ClearVoice

JULY 18, 2022

A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints. Present a consistent brand image. Many DAMs integrate with content creation tools (e.g.,

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Content Standard

APRIL 2, 2019

Audience personas, segmentation, and journeys are common pillars of content marketing —informing all elements of the content strategy, targeting techniques, and distribution methods. Original research for content marketing takes the guesswork out of audience development. Personalization. Recommended for you.

Research 105

Research Content Marketing Paid Search Agency Content 105

Marketing Insider Group

AUGUST 19, 2015

Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally. Some executives still view content as “just the latest trend” in marketing and don’t see the value in providing useful, educational and/or entertaining content for their customers and prospects.

Cost per Lead 100

Cost per Lead Content Marketing Ad Building Budget Programs 100

ClearVoice

JANUARY 9, 2024

It’s important to note that while these may be difficult to track where marketing is concerned, KPIs are quantifiable values against which you’ll measure your initiatives’ performance. Imagine you’ve spent a significant chunk of your content marketing budget creating and implementing a blog strategy. Customer retention.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Management Cost per Acquisition 52

Marketing Insider Group

JANUARY 30, 2023

And as a marketer who fancies himself a bit of a “marketing technologist” (to borrow Scott Brinker’s terminology), this really resonated with me. After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function.

Thought Leadership 195

Thought Leadership Trends SME Paid Search Agency 195

Parse.ly

MARCH 2, 2022

Heading into 2022, we wanted to learn more about the state of content marketing—what challenges content marketers are facing, what’s working for them, and what’s not. . With that in mind, we launched a detailed survey to marketers around the world. Content teams are often small, but budgets and teams are growing.

Paid Content 59

Paid Content Content Marketing Planning Paid Search Agency 59

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Parse.ly

MAY 12, 2022

Today, content marketers and creators have two key objectives: get their content noticed and drive growth for their business. Content data is central to both, as content must resonate with customers, attract the right audiences, and drive bottom-line business results. Content marketing is growing fast.

Webinar Metrics 72

Webinar Metrics Demand Generation Agencies Planning Trends 72

KoMarketing Associates

APRIL 24, 2014

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. SEO can certainly be augmented through and augment email marketing campaigns. Visibility to social media profiles and pages.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Martech

MARCH 14, 2023

The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Other brand-related cautions include: 1.

Marketing AI 124

Marketing AI Enterprise Management Paid Search Agency Work Management 124

KoMarketing Associates

SEPTEMBER 5, 2017

percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years. According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 Define Program Objectives.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Content Marketing Institute

MARCH 7, 2018

Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey.

Research 103

Research Content Marketing Planning Work Management 103

Ambal's Amusings

DECEMBER 14, 2011

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Vidyard

MARCH 23, 2021

Define Your Video Marketing Goals 2. Create a Video Marketing Strategy Mission Statement 3. Set a Video Budget 6. Figure Out Where Video Content Will Live 9. Set a Video Budget As you make your plan, it’s important to think about what sort of video budget you’ll have to work with.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. And how much is the content marketing industry actually worth according to marketing budgets?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Hinge Marketing

FEBRUARY 22, 2024

The figure below shows the distribution of these industries in the sample. We’ve noticed that over the past three years, High Growth firms have invested more than their slower growing competitors in digital marketing techniques and digital infrastructure such as CRM, AI, and marketing automation. Why the change?

Studies 80

Studies Top of Funnel Marketing Budget Peer-to-peer 80

Martech

DECEMBER 14, 2021

Do we have, or can we hire, a development team to handle the Head presentation layers that may not be part of a Headless or Hybrid CMS? Can we successfully migrate our existing content to a new platform without sacrificing our search rankings? Headless and hybrid content management systems: A snapshot. What they are.

CMS Development 96

CMS Development Enterprise Management Work Management Marketing Management 96

ClearVoice

JUNE 3, 2024

A fractional model is particularly beneficial for startups and small businesses wrangling with budget constraints or in need of specific expertise. This is especially true for content marketing and content strategy roles. In fact, you may already have the tools you need.

Organization 52

Organization Work Management Paid Search Agency Marketing Management 52

ClearVoice

JUNE 3, 2024

A fractional model is particularly beneficial for startups and small businesses wrangling with budget constraints or in need of specific expertise. This is especially true for content marketing and content strategy roles. In fact, you may already have the tools you need.

Organization 52

Organization Work Management Paid Search Agency Marketing Management 52

ClearVoice

AUGUST 31, 2020

Assuming you don’t have a budget as grand as McDonald’s, you might be asking… how can I effectively connect with my customers while infusing the much-sought-after human connection? Here are 6 #MarTech tools that can do just that: #personaltouch #humanitywithtechnology Click To Tweet. Those days are past.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. PowerPoint presentations. White papers.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. PowerPoint presentations. White papers.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

SmartBug Media

SEPTEMBER 8, 2021

Google can’t interpret the video content on its own, but with a transcript, it can understand what your video is about and when it’s relevant to searchers. Structured data is the tags in the code that tell search engines when a video is present on a page and what topics the video includes. Utilize structured data.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111