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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content.

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.


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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. This isn’t just throwing ads out there and hoping for the best.

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Marketing Budgets Made Up Only 6.4% of Total Revenue in 2021

KoMarketing Associates

As marketers reflect on how their budgets have changed over the past year, new research indicates that the global Covid-19 pandemic may have had a larger impact than previously thought. Gartner recently published “The State of Marketing Budgets 2021” report, and research shows that marketing budgets made up 6.4%

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Getting the Most From a Limited Content Marketing Budget


Across industries, the executive suite is bumping up content marketing budgets in recognition of this fact. Content marketing works! However, that doesn’t mean the boss is throwing money at YOUR content marketing budget. How can you make the most of a limited budget? In that survey, 58.4%

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5 marketing budget allocation best practices?

The Marketing Blender

Our Services. . 5 marketing budget allocation best practices. When it comes to marketing, there’s no one-size-fits-all solution. That said, there are some general principles you can follow when allocating your marketing budget to ensure you’re getting the most bang for your buck. .

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The State of Modern Accounting Marketing Budgets

Hinge Marketing

How do today’s accounting firms build and utilize their marketing budgets? For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs.