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How Social Media Helps Marketing, PR, And Sales Become Better Friends

Marketing Insider Group

And it often extends to our colleagues in PR. The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. Work together. The reason?

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: Search Engine Land is a must-read hub for news and information about search engine marketing, SEO, PPC, and how search engines work such as Google, Yahoo and Microsoft’s Bing. BtoB Marketing. Search Engine Land.

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B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " The BtoB article concludes, "In the end, word-of-mouth is only effective if it complements strong, traditional marketing techniques.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing. But fortunately the rules have changed.

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B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet?

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