markempa

AUGUST 24, 2007

It promised to deliver better ROI measurement for their marketing campaigns. It promised to deliver better ROI measurement for their marketing campaigns. " FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

MARCH 30, 2007

Or perhaps you’d like to do a targeted, direct-mail campaign to a select group of people on behalf of their salesperson. Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. But in either case its a big number.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

MAY 13, 2007

My post a few weeks ago, " On B2B Demand Generation tools and Lead Generation Dashboards ," started an email exchange between me and Jeffrey Eisenberg on the subject. Ive seen lots of marketers sacrifice early and middle stage buyers because they had to show an immediate ROI on each campaign they ran.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

MARCH 6, 2007

Your problem is partly solved if you can get company-wide approval for a clear definition of what a qualified lead is prior to launching your campaign. Your problem is partly solved if you can get company-wide approval for a clear definition of what a qualified lead is prior to launching your campaign. Thank you to ON24 Inc.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

markempa

JULY 11, 2005

Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Maddox notes that, "according to the [ANA] report, 73% of respondents reported a lack of confidence in understanding the sales impact of a marketing campaign." sales ready leads). It’s al. sales ready leads).

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

MARCH 8, 2006

the ones we help generate with targeted, addressable marketing campaigns." the ones we help generate with targeted, addressable marketing campaigns." Its All in the Numbers FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. " I agree.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

OCTOBER 28, 2005

Summit Notes: Whats Really Working in Demand Generation Campaigns. Summit Notes: Whats Really Working in Demand Generation Campaigns. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. they were using the term "Demand Generation instead.

Lead Generation 120

Lead Generation Generation B to B Leads 120

markempa

MARCH 2, 2006

My CEO reminisced about a call from a client who raved about the ROI boost from a lead generation campaign that he canceled almost a year earlier. Now that the client was earning three and four times the return on his original lead generation investment, he realized the error he made by canceling the campaign.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

NOVEMBER 8, 2005

« Dont Depend on Technology To Fill the Sales/Marketing Chasm | Main | B2B Lead Generation Blog Adds FeedBlitz for Email Notification » Podcast: How to Nurture Leads You can increase your odds of success by adding a lead nurturing program to your marketing operations.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

MAY 21, 2007

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

APRIL 18, 2007

Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment." Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment."

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

JUNE 16, 2006

Just like many marketers resist changing the way they do lead generation from “campaigns” to “conversations.” Just like many marketers resist changing the way they do lead generation from “campaigns” to “conversations.” Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120

PR Lead Generation Rules Generation 120

markempa

JUNE 7, 2005

The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads. The handbook provides lab-tested data, samples from real-life campaigns and step-by-step guidelines on how to improve landing pages and convert more visitors into leads.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

markempa

JUNE 7, 2005

What ever you do - do not execute a direct mail campaign like this creative lead generation blunder. What ever you do - do not execute a direct mail campaign like this creative lead generation blunder. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 7, 2005

Peter explains that we can use a bit of marketing ESP by combining our shared knowledge from various mediums such as email newsletters. He writes, "One of the best ways to pre-qualify your leads is to work off a list of those contacts that have subscribed and clicked thru on the content of your email newsletter marketing efforts.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

JANUARY 19, 2006

Lead generation is a conversation, a dialogue; it is not a series of campaigns. Lead generation is a conversation, a dialogue; it is not a series of campaigns. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Again, companies dont buy; people do.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

MAY 28, 2005

I just heard about a “creative” lead generation campaign (second hand) that made me wince. The company behind the campaign does commercial leasing and counts roughly 80% of the Fortune 1000 as their customers -- so they’ve done quite a few things right. Needless to say this campaign generated a ton of executive appointments.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

markempa

APRIL 18, 2005

Chris Baggotts Email Best Practices Blog has a great post that talks about the science of humanizing your communications. Chris Baggotts Email Best Practices Blog has a great post that talks about the science of humanizing your communications. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Well, unlike social media, email is virtually universal.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Ambal's Amusings

NOVEMBER 19, 2009

Ardath Albee's book eMarketing Strategies for the Complex Sale. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! The next time you think an email message or content description is just a call to action, think again. Ardath Albee's book eMarketing Strategies for the Complex Sale.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

markempa

MARCH 2, 2007

Phone calls such as, “I’m just calling to touch base” or emails that say, “I’m just checking in…” are like saying “Are you ready to buy yet?” Phone calls such as, “I’m just calling to touch base” or emails that say, “I’m just checking in…” are like saying “Are you ready to buy yet?” as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

JUNE 7, 2005

Not just a campaign. Not just a campaign. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I went back my earlier mind map and I revised it.

Lead Generation 120

Lead Generation Marketing Budget B2B Sales Generation 120

markempa

APRIL 12, 2007

FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

markempa

APRIL 24, 2007

Dont blow it on the first date by thinking of it as a campaign rather than a conversation. Then later request an email address, then ask for first and last name, later requesting a phone number, and so on. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

Webbiquity

AUGUST 18, 2012

BtoB Magazine ). “Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). eMarketer ). But 65% of B2B marketers have not established lead nurturing campaigns.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

NOVEMBER 28, 2011

” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. So, check your own stats; your mileage may vary.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100