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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. BtoB Marketing. It is no secret that LinkedIn is a valuable social media platform for B2B marketers.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Spending Changes by Channel in 2013. Lowest Cost Per Lead Channels. Most Used Channels. Highest Quantity and Quality of Leads Channels.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

It’s no secret that social media is an important channel of digital marketing. Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. I love @NASCAR, @driveSRT, MOPAR & rock music.”

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B2B Lead Generation Blog: Inquiry management and search marketing strategy

markempa

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Dont oversimplify.

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B2B Lead Generation Blog: Getting your sales channel to really follow-up on sales leads

markempa

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. Do you have any other tips on how to get the channel partners to follow-up on sales leads?

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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

markempa

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads.

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B2B Marketers Need to Get on Board with Social Media… NOW!

Adobe Experience Cloud Blog

An eMarketer article recently reported on a new Accenture study, which saw a huge gap between “knowing” and “doing” when it comes to social media in the B2B Marketers survey group. to online publications dedicated to the practice like BtoB Online can testify. There’s too much money being left on the table otherwise.