Brandwatch Marketing

JANUARY 4, 2019

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. The first YouTube video was uploaded on 23 April 2005.

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Youtube Statistics Cable Stats 102

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

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Marketing AI Advertising Agencies Planning Broadcasting 73

Digilant

MAY 21, 2024

Given the rapid evolution of technology, consumer behavior, and media consumption patterns, traditional marketing approaches no longer suffice when it comes to capturing and retaining audience attention. Marketing organizations looking to grow their brand’s market share must constantly be looking to innovate.

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Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Sprout Social

MAY 10, 2019

The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 4. Mobile devices dominate YouTube views, but TV is gaining.

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Youtube Stats Paid Content Marketing Strategy 110

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. Given this trend, brands are clamoring to shift their ad spend toward digital video—and, hopefully, master a tricky marketing channel. The World on Video.

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Video Marketing Emarketing Brand Identity Branding 40

Content Standard

AUGUST 15, 2016

The company has recently struck a number of live-streaming media deals that will turn it into a destination for live video of various events, with a particular emphasis on the sports world. Video content continues to grow in popularity online, but Twitter is banking on a much larger, more fundamental shift in the way we consume visual media.

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Content Standard

SEPTEMBER 2, 2016

Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. Let’s review the options.

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Video Marketing Planning Best Practices Paid Search Agency 70

Brightedge

DECEMBER 21, 2020

As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. Why YouTube marketing?

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Youtube Brand Identity Branding Advertising Agencies 59

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. Digital forms of TV are shifting entertainment consumption to mobile devices (or not).

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ClickZ

AUGUST 6, 2020

When it comes to efficiency, video ads on connected TV should be the should be the choice you make. Furthermore, the powerful built-in algorithms will spare marketers headaches as they identify the best-performing creative and display it first while running campaigns to maximize efficiency. . Marketers crippling fears.

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ClickZ

NOVEMBER 20, 2020

As this is almost as much as the number of people living in the country, CTV advertising is understandably a tool most marketers willingly go for. The 1980s introduced VHS, video games, and cable TV. Earlier this year that there were 400 million CTV devices in the US. CTV ad spends in the US are expected to reach $11.36

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Television marketing Marketing AI Mobile Advertising Paid Search Agency 89

Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. Connected televisions provide consumers the opportunity to engage in a variety of entertainment options within the one device.

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Advertising Agencies Advertisements Advertising Television marketing 52

EMagine B2B Blog

APRIL 19, 2019

YouTube – With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network. How Can the Pharma Industry Make Social Media Effective?

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Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Martech Advisor

JANUARY 8, 2020

As Netflix proclaimed in its recent earnings report, “Just like the evolution from broadcast TV to cable, these once-in-a-generation changes are very large and open up big, new opportunities for many players.” Learn More: How to Bust Online Marketers Fraud.

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Content Marketing Institute

NOVEMBER 19, 2018

It seemed to happen overnight and with little warning: Video gaming grew out of its awkward phase, emerged from mom’s basement and confidently launched itself onto the social media scene – winning the attention of millions of active and deeply engaged viewers in the process. HANDPICKED RELATED CONTENT: Ready to Go Live?

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Lead Scoring Lead Ranking Brand Identity Branding 77

Digilant

AUGUST 10, 2023

Programmatic advertising is a vital part of the modern marketing playbook. Display ads come in a variety of sizes, with the most common being 300×250 (Medium Rectangle), 728×90 (Leaderboard), 160×600 (Wide Skyscraper), 300×600 (Half-page ad), 320×50 (mobile leaderboard) and 300×250(medium rectangle).

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Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Programmatic advertising is a vital part of the modern marketing playbook. Display ads come in a variety of sizes, with the most common being 300×250 (Medium Rectangle), 728×90 (Leaderboard), 160×600 (Wide Skyscraper), 300×600 (Half-page ad), 320×50 (mobile leaderboard) and 300×250(medium rectangle).

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Advertising Agencies Advertisements Advertising Ad Exchange 52

Choozle

FEBRUARY 12, 2021

4:33 – Why do you think there’s such a big opportunity for marketers to shift from linear or traditional TV to connected TV? 10:41 – As a marketer or advertiser, what’s available for them for connected TV around special events and sports? This offers ample opportunity for marketers to get in front of their consumers.

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Content Standard

APRIL 8, 2015

” In the era of the mobile revolution, where Millennials can be found glued to their high-tech devices and the lines between pure entertainment and quality content are blurred, digital marketers are discovering that the best way to reach their target audience is through the social platforms they know and love.

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EMagine B2B Blog

MARCH 19, 2018

Why do I need a pharma social media marketing strategy? With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network.

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Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

Convince & Convert

APRIL 17, 2014

Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on. But, they have a right to screw us and marketers should have seen it coming. Robert: Exactly right.

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EMagine B2B Blog

MARCH 19, 2018

Why do I need a pharma social media marketing strategy? With the rise of video in digital marketing, YouTube is an essential pick when it comes to your marketing strategy. With over a billion users on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or CABLE TV network.

Social Media 40

Social Media Social Marketing Marketing Strategy Marketing & Strategy 40

Hubspot

MAY 28, 2013

Last week, my colleague Ginny Soskey wrote a fantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound thinking.

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Cable Media Multi-Channel Internet Marketing 28

ClearVoice

MAY 15, 2020

Award-winning producers, directors and creators share decades of combined experience to help you produce better video marketing, from live social streaming du jour to production techniques that have stood the test of time. Live video marketing (aka livestreaming). Remember, live video isn’t new. Expert: Jeff Nappi.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Well, if you aren’t creating video, you’re likely falling behind.

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Video Marketing Sales Management Work Management Marketing Management 101

Martech

APRIL 29, 2022

Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. OTT advertising involves pre-roll, mobile, and web inventory, which is cheaper.

Advertisements 75

Advertisements Advertising Marketing AI Mobile Advertising 75

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. YouTube Usage Statistics.

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Youtube Statistics B2B Marketing B2B 64

Vidyard

OCTOBER 19, 2016

Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. We believe in the power of online video, but where did online video begin? Television changed that.

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Martech Advisor

NOVEMBER 5, 2019

With 5G promising a push to programmatic on one hand and the implementation of GDPR posing new challenges, there’s a lot more that marketers need to watch out for in the space. Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. AI in programmatic advertising.

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Advertising Agencies Marketing AI Advertisements Advertising 100

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

JUNE 16, 2013

This week, we’ve got some major redesigns, new features, and even a relaunch that will tickle your marketing fancy. It isn’t often that social networks make many changes to their business facing features, but this week is a whole different story for marketers and brands. Download our free Marketing Box now.

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Paid Search Agency Facebook Ads Planning 28

Single Grain

MAY 22, 2023

billion users , YouTube has become ubiquitous for marketers and consumers alike. As a marketer and YouTube content creator, you should track the latest trends via statistics and reports. This ongoing interest in YouTube challenge videos can help you increase your subscriber count and get more views than regular videos.

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Youtube Trends Communities Paid Search Agency 98

Hubspot

JUNE 3, 2015

Download real examples of remarkable content marketing in "boring" industries here. Content Marketing Tips for "Boring" Industries. Look for a marketing software provider that addresses the needs of companies of all sizes, and that serves all industries. For more marketing analogies, check out this blog post.).

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Martech Advisor

APRIL 1, 2020

If 2019 was the year of streaming video and low-latency mobile gaming, 2020 will usher in the era of the no-patience consumer. Consider this: Way back in the dark age of 2012, tech writer John Quain wrote about the backlash against video calls in the age of Skype and Facetime. for a more human Internet in 2020.

Enterprise Management 55

Enterprise Management Privacy Protection Broadcasting Work Management 55

Martech Advisor

MARCH 30, 2020

If 2019 was the year of streaming video and low-latency mobile gaming, 2020 will usher in the era of the no-patience consumer. Consider this: Way back in the dark age of 2012, tech writer John Quain wrote about the backlash against video calls in the age of Skype and Facetime. for a more human Internet in 2020.

Enterprise Management 52

Enterprise Management Privacy Protection Broadcasting Work Management 52

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

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