Why the Digital CMO Is Already Obsolete
Hubspot
DECEMBER 30, 2013
It’s an understatement to call a CMO’s role exciting. We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. What was once as simple as a billboard or park bench ad is now a blend of attribution models, behavioral retargeting, continuous testing, and direct connections to revenue. Digital is only the first step -- CMOs need to dig deeper.
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