Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Download 7 Tips For Successful Lead Follow-up About the author: Robert Krekstein is a results-driven executive with 18 years of experience in both marketing and selling.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

markempa

OCTOBER 22, 2005

The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It gets to a brand’s long-term sustainability.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

JUNE 3, 2010

So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Remember the tip from yesterday about surveying and interviewing your customers? Too often we grab the latest product brochure, sales presentation or case study and post it online. Get creative.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

The Mx Group

AUGUST 24, 2018

You just need a few key tips: The team: Does the rest of the company know there’s new content? This will not only get your brand name out to new audiences, but also create referral traffic to your website. These are just a few of our tried-and-true tips.

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

Valasys

MAY 2, 2023

This is the only way they can relate to your brand and come in touch with you. 7 Tips for Successful Architecture Firm Marketing With the advent of the internet, architecture firms have more opportunities than ever before to market their services and establish themselves as industry leaders. Who is your ideal client?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Telemarketing Marketing & Strategy 52

Zoominfo

JUNE 22, 2022

While it may not lead to an actual sale on the first call, cold calling serves as an opportunity to familiarize a potential prospect with your brand and product, as well as with yourself as a salesperson. B2B cold calling still has value and remains one of the most cost-effective methods for B2B businesses to reach new customers.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Hubspot

JANUARY 9, 2024

Keep reading to learn 20 D2D sales tips that can fast-track your growth. 20 Tips for D2D Sales What is door-to-door sales? 20 Tips for D2D Sales From getting hands-on experience to building trust, we share 20 D2D sales tips based on data and expert advice. Plus, you’ll pick up a few unique sales tips along the way.

Trust Marketing 69

Trust Marketing Paid Search Agency Marketing Prospects Training 69

Marketing Insider Group

JULY 15, 2010

My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. Share your thoughts, post a comment.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

OCTOBER 7, 2010

Share: Read more from Sales Alignment B2B Marketing , Lead Qualification , Sales Alignment , Telemarketing 6 Comments Post a comment Rhino B2B Telemarketing Oct 9 2010 Love it! We’re a sales blog that offers tips and advice to b2b sellers. I printed this and passed it out during our last sales meeting.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

NOVEMBER 1, 2010

It starts with one very important paradox that I also outlined in The 4 Cs of Social Media : social media is both a revolution in the way consumers interact with brands and yet we can approach it like any marketing channel. How can social media extend our brand relationship with our target market? Social media?

Marketing Mix 100

Marketing Mix Social Media Social Marketing Planning 100

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales.

Social Media 100

Social Media Resources Media Web 2.0 100

PureB2B

MARCH 13, 2017

Brands are becoming increasingly dependent on the internet. The inbound relationship between consumer and brand is built on trust, and the provision of value, which I’m sure sounds pretty good to most marketers. Builds Brand Awareness Rapidly. With outbound, you can get your brand out there as quickly as you want.

Lead Generation 88

Lead Generation Lead Scoring Lead Ranking Generation 88

The Mx Group

MAY 5, 2017

I spent last week connecting with marketing leaders, learning the latest tips and tricks, and posing for a pic with Fabio. Brands that do this will successfully move buyers through the purchase journey. I learned many tips from the summit and Steve’s keynote — here are five of my favorites. Telemarketing is just one example.

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales.

Social Media 100

Social Media Resources Media Web 2.0 100

Adobe Experience Cloud Blog

MARCH 3, 2011

Follow these three tips to determine if your company is communicating well enough to keep leads from falling through the cracks and into the hands of the competition: 1. Communicate with your qualified inquiries often and keep your brand at the forefront. The key to generating, nurturing and closing leads is communication.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

markempa

AUGUST 1, 2007

to Generate and Follow Leads | Main | Webcast: Closed-Loop Lead Generation & Management » 7 Tips to Improve Sales Follow-up & Close More Leads If you are like most B2B marketers, lead generation is at top of your priority list. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Marketing Insider Group

JUNE 11, 2010

Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. I explain the 5 steps required to gaining executive buy-in. And also discuss the 4 main objectives of a comprehensive plan.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

JUNE 18, 2010

Follow these 6 Content Marketing Tips That Drive Leads. There are other traditional techniques that many B2B marketers can use to drive leads today such as telemarketing, blogs, and others. Best, Michael Trackbacks & Pingbacks The Magnificent 7: This week’s remarkable blog posts « Brand Alpha Click here to cancel reply.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

SEPTEMBER 2, 2010

Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed? Related Posts: Why am I in Marketing?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed? Related Posts: Why am I in Marketing?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

The Effective Marketer

MAY 18, 2010

Everyone in the family knows they do marketing, friends ask them for some advice and they often times talk to telemarketers trying to sell newspaper subscriptions at eight o’ clock at night because they think it’s fun. They often participate in discussion forums and might even have a blog. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

PureB2B

MARCH 13, 2017

Brands are becoming increasingly dependent on the internet. The inbound relationship between consumer and brand is built on trust, and the provision of value, which I’m sure sounds pretty good to most marketers. Builds Brand Awareness Rapidly. With outbound, you can get your brand out there as quickly as you want.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

The Effective Marketer

OCTOBER 22, 2010

Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans. This entry was posted on Friday, October 22nd, 2010 at 9:06 am and is filed under Communication , Marketing Budget , Marketing Management.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

markempa

MAY 21, 2007

Here are a few tips that I often share with sales people who are doing their own lead generation. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! This is particularity true in small companies.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Only B2B

APRIL 13, 2022

What could be more annoying than a telemarketing call during dinner? If you haven’t yet had the opportunity to work with any well-known brands or industry figures, you can still pique your prospects’ interest and intrigue them by offering examples of how your solution has helped people and firms in comparable situations.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

Marketing Insider Group

NOVEMBER 2, 2010

In a departure from the typical B2B marketing tips, advice and musings, I am simply sharing a series of links we all may need this November – as consumers, cooks and citizens. Home Depot is already stocking Christmas decorations. Plus one shameless backlink to a story of my own on marketing planning.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

markempa

JUNE 21, 2006

I liked the collaboration tips in Sherri Leopards article, " Five Steps to Connect Marketing to Sales, and Sales to Financial Results " in MarketingProfs.com. Ive summarized Leopard’s tips with my thoughts below: Sales and Marketing must collaborate on defining leads and marketing objectives.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

Marketing Insider Group

DECEMBER 15, 2010

[link] #mobile #augmentedreality » RT @B2CMKTGInsider : 3 Effective Ways to Use Twitter for Business (Without Annoying People) [link] » The 7 Burning B2B Social Media Questions [link] » Tags Augmented Reality B2B Marketing B2C Marketing Blog Blogwell Brand Management Content Marketing customer Customer Satisfaction & Loyalty Digital (..)

Social Media 100

Social Media Web 2.0 Media B2B 100

Televerde

OCTOBER 22, 2019

The first verse wasn’t familiar, so I didn’t really listen to it until the chorus kicked in — where they were singing about the telemarketer ‘being on hold on the phone until she got tired of waiting and hung up.’. For at least 45 seconds, the longest of my brand new Televerde life because I knew my initial instinct had been correct.

Cold Calling 60

Cold Calling Demand Generation Agencies Telemarketing Demand Generation 60

Marketing Insider Group

JUNE 9, 2010

Essential Twitter Tips from Guy Kawasaki Top 5 Social Media Books Top 10 Common Social Media Mistakes to Avoid Author: Brian Rice *This post originally appeared on B2C Marketing Insider and was reposted with the permission of the author. Bit.ly – use this tool to create shortened URLs and track clicks.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

MAY 18, 2010

Be sure to check out these tips for creating a successful Social Media marketing campaign. Ignoring synergy between different media – It is important that you do not silo your social media activities from your corporate website, public relations activities or your online marketing campaigns.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

The Mx Group

NOVEMBER 17, 2017

Brand Strategy. B2B Telemarketing. One tip is to start adjusting your data structure so that Accounts = Locations and Master Accounts = Accounts. Marketing Expertise. Sales Empowerment. Bottom-line Results. Technology Expertise. B2B Marketing Strategy. Account-Based Marketing. Buyer Strategy. Demand Gen and Lead Management.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. We all have a brand and need to channel our inner Brian Solis. Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

Okay, so my objectives for B2B Marketing Insider are: Have a stake in my personal brand’s online presence. We all have a brand and need to channel our inner Brian Solis. Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100