Martech

SEPTEMBER 7, 2022

Often, the reason is poor email deliverability. What is email deliverability? Email deliverability refers to the number of emails that reached an inbox successfully. Make sure you don’t confuse your email deliverability with your email delivery rate. However, it refers to both inbox and spam.

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SmartBug Media

JULY 18, 2023

Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. If you’ve been struggling to get your campaigns out of the spam or promotions folder, fear not.

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Deliverability CAN-SPAM Open Rate Click Rate 98

BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. Also, being seen as a spammer isn’t great for your brand, as it corrodes your credibility and breaks down any trust you’ve worked hard to earn with your audience.

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CAN-SPAM Email Marketing Domain Godaddy 80

DealSignal

AUGUST 3, 2023

The data used in them can vary greatly. The lack of high-quality contact data can not only reduce the effectiveness of your email marketing campaigns – it can get your domain blacklisted. You can avoid this by using well-targeted, verified contact information that’s up-to-date.

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Deliverability B2B Lead Ranking Lead Scoring 94

Litmus

APRIL 5, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email deliverability matters and not just because you want your messages to be seen. What factors affect email deliverability?

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Deliverability CAN-SPAM Opt-out Opt-in 102

Litmus

JANUARY 4, 2023

You can take actionable steps to set your email deliverability up for success—all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes referred to as inbox placement) can be complex, but having a solid understanding of the fundamentals can make a huge difference.

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Deliverability Domain CAN-SPAM Click Rate 103

Litmus

SEPTEMBER 27, 2021

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Do the right things—before you have deliverability problems. Don’t wait for a deliverability meltdown. Using spam filter testing. Using deliverability monitoring.

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Deliverability Burn Rate Peer-to-peer CAN-SPAM 107

Act-On

DECEMBER 19, 2023

But when you’re sending on behalf of a brand, you have a lot more options for the email display name. They may seem small, but the email sender name and the “From address” can play a role in whether someone opens your email, or ignores it; engages with it, or reports it.

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Email Marketing Practices Deliverability Best Practices 189

Litmus

MAY 10, 2022

If communication isn’t reaching customers, it can have a ripple effect on brand reputation, customer loyalty, and ultimately—return on investment (ROI). But understanding deliverability can feel like a bit of a mystery. . Why do emails go to spam (or the inbox)?

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Deliverability CAN-SPAM Webinar Metrics Loyalty 97

SmartBug Media

OCTOBER 4, 2022

ESPs have taken measures to protect their users, which can sometimes look like identifying brand email content as spam. Have you ever checked your spam folder and noticed the number of emails from legitimate companies? And how can brands “warm up” their domains? It increases email deliverability.

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Domain Deliverability CAN-SPAM Template 98

DealSignal

JUNE 10, 2022

What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? Yet, marketers have veered away from running large-scale marketing campaigns due to fears around email deliverability and issues with their marketing automation systems. Being pushed to spam. What is Email Deliverability?

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Deliverability Marketing Automation Services CAN-SPAM Domain 52

Martech

FEBRUARY 4, 2022

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

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Litmus

FEBRUARY 5, 2024

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Office 365 Outlook Web.de

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CAN-SPAM Deliverability Phishing Domain 111

SendX

JUNE 24, 2021

Every time you send an email to market your brand, you always want your target to get the information. This helps you create engagement and increase the chances of sales by promoting your brand. Accordingly, many tools are currently engineered with Artificial Intelligence capabilities to enhance email content and deliverability.

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DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? SPF creates a record in your Domain Name System (DNS) that lists the authorized servers that can send emails on behalf of your domain. If you do not have an SPF in place, your emails risk being rejected or spam folder. What is DMARC?

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Spiralytics

MAY 23, 2024

Email spam filters are useful in deciding which messages end up in your inbox. Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. Luckily, there are methods to optimize your emails for optimal deliverability and navigate smoothly through the spam filters.

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Email Campaigns Campaigns Lead Ranking Lead Scoring 62

Litmus

NOVEMBER 30, 2023

In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. Email deliverability is a complicated, technical beast. While there are a few best practices that are tried-and-true to improve your deliverability (please, please don’t buy an email list!) What is a spam trap?

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Deliverability CAN-SPAM Opt-out Opt-in 110

Martech

MAY 24, 2024

When I talk with clients who are having deliverability problems, especially when sending into Gmail, I call it being in Google Jail. Lots of things can put you on the wrong side of the law, whether it’s violating an ISP rule or annoying your subscribers and customers. The only text I can see is the preheader and the footer.

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Optinmonster

APRIL 24, 2024

Here’s a double opt-in email example from NextDraft : As you can see, NextDraft uses a subject line that clearly states the purpose of the email. Now, let’s compare the benefits and disadvantages of double opt-in vs. single opt-in so you can choose the one that is best for your brand.

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Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. How can your solution save time, improve efficiency, reduce costs, or increase revenue? So make it count.

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Email Marketing Work Management B2B Marketing Marketing Management 171

SendX

MARCH 3, 2021

Customers build a connection with brands that feel less “corporate” and more like real people. While these are helpful for the marketer — who wants to avoid a crammed inbox — they can harm your email marketing efforts and your general brand image at large. Fewer opens and more deletions harm deliverability further.

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ConvertKit

APRIL 26, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? Subscriber engagement.

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SendX

NOVEMBER 4, 2020

We will pit both solutions against each other and compare them based on the following factors: Pricing Features Deliverability Apps integration Customer Support Pricing Your budget will determine the pricing package you select, and feature sets differ from one pricing tier to the other. These email blasts can be promotions or newsletters.

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Work Management Marketing Management Email Marketing Planning 277

ConvertKit

MARCH 25, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? Subscriber engagement.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

Martech

FEBRUARY 13, 2024

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. The goal is to cut down on spam by enforcing specific requirements around authentication, ease of unsubscribing and relevancy of messaging. 03% (or 3 out of every 1,000 emails) as a threshold for brands to avoid.

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CAN-SPAM Acquisitions Click Rate Purchase Intent 124

eDataSource

JULY 30, 2019

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! This week, we’ll cover A through D.

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Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. Your digital properties (website, social media posts, ads) should allow users to register their email with your brand.

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ConvertKit

JUNE 16, 2020

Email content alone won't send emails to spam the way it used to. Content impacts deliverability, but not in the way many people think it does. Next week on Deliverability Defined. Email content alone won't send emails to spam the way it used to. In this way, content has a big impact on your reputation and deliverability.

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Deliverability CAN-SPAM Content Click Rate 52

Martech

MAY 23, 2024

As a result, WPP Open can leverage Claude AI to power marketing processes for clients — among them, L’Oréal, Nestlé and The Coca-Cola Company. The aim for WPP Open is to use AI to optimize marketing solutions for brands while automating agency processes. WPP uses Amazon Bedrock, an AWS managed service, for the Claude integration.

Marketing AI 111

Marketing AI Work Management Marketing Management Lead Ranking 111

Litmus

FEBRUARY 2, 2024

Every email marketer wants their messages to arrive in the inbox and not the spam folder. So when Gmail and Yahoo announced they’d be enforcing new sender guidelines that deeply affect deliverability for anyone sending to their addresses, every email marketer’s ears perked up. And how will they impact deliverability?

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Martech

NOVEMBER 6, 2023

Let’s explore how we mastered this and how you can apply our insights to your strategy. Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. What can you do? Preparation is vital.

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Martech

DECEMBER 27, 2023

At the same time, repetitive tasks can take 10 or more hours per week. That said, it’s a good time to go over five basic steps to automate routine tasks and which can boost engagement with your leads. It both enhances the human touch and positively influences email deliverability algorithms.

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Valasys

AUGUST 6, 2021

But what if you don’t know how to improve your email deliverability rates? You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog. What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems?

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Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

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Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 125

Webbiquity

SEPTEMBER 27, 2019

In simple term, it’s an assessment of your email communications to figure out what works for your brand and what doesn’t. An audit can be done internally by a company, or externally as an independent examination conducted by a third-party. A clear and relevant picture can add interest, but keep the focus on your message.

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Litmus

APRIL 25, 2022

Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. Email deliverability. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. Test spam filters. Personalization.

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Email Marketing Deliverability CAN-SPAM Data Hygiene 101

eDataSource

MARCH 25, 2019

We analyzed promotional email for about 700-800 travel brands in these six sectors. Additional methodology details can be found below.). Highlights: Average read rates run from a high of almost 32% for brands in the top-ranked quartile for that metric in Q4, down to 7% in the bottom quartile (Q2 and Q3).

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