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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

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The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Since each has their own questions, concerns and interests, one needs to develop content around those specific issues.

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? The Gender Gap in Social Networking Have Digital Marketing and Social Media Killed the Industrial Sales Job? This white paper aims to change that perception of them.

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

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Focus on Content in B2B Marketing

Industrial Marketing Today

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

According to them , “customer engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time.&# To gauge intimacy, you want to see how many site visitors found you by your brand name and not any keywords. Let’s see how Google Analytics can help you do just that.

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