Leading Results Rambings

SEPTEMBER 15, 2023

In the vast landscape of the digital age, where countless brands are vying for attention, establishing a strong presence and reaching a wider audience is no longer an option; it's a necessity.

Brand Identity 105

Brand Identity Branding Advertising Agencies Creativity 105

Martech

JUNE 5, 2024

After all, 63% of a company’s market value is driven by reputation , demanding marketers protect their brand when leveraging new digital tools and workflows. Brand risks during digital transformation Digital transformation relies on informed experimentation — strategically testing new ways to optimize existing workflows and online presence.

Digital Transformation 97

Digital Transformation Brand Identity Branding Trust Marketing 97

CMSWire

MAY 15, 2024

The biggest challenge facing today's marketers isn't a lack of creativity – it's a lack of resources and time to be curious. Continue reading.

Marketing & Strategy 122

Marketing & Strategy Marketing Strategy Brand Identity Branding 122

Adobe Experience Cloud Blog

DECEMBER 3, 2019

A manager has to corral the creative team. Between the two, there’s an almost endless number of places for branded videos to go wrong. Marketers may not be able to keep bad acting from dooming a shoot, but they can do their part to support the creative team and create effective videos. A writer has to craft the plot or copy.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Brand Identity 104

Brand Identity Branding Advertising Agencies Cross-Selling 104

Webbiquity

JANUARY 16, 2024

In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos.

Creativity 180

Creativity Work Management Video Marketing B2B Marketing 180

Martech

JUNE 14, 2024

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap. Before launch, the creative team was already thinking, “Nailed it!”

Creativity 99

Creativity Work Management Paid Search Agency Marketing Management 99

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Brand Identity 96

Brand Identity Branding Advertising Agencies Lead Ranking 96

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important? Consistency Is Key.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Marketing Insider Group

MARCH 24, 2021

With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? Brand storytelling uses narrative formats to create emotional connections with audiences. What Is Brand Storytelling? Quick Takeaways.

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Navigate the Channel

MAY 29, 2024

Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. For example, awareness goals might include raising brand recognition or educating your audience. Is it outdated?

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. In marketing, storytelling involves creating a narrative around a brand in order to engage customers, evoke emotions, and inspire action.

Storytelling 209

Storytelling Brand Identity Branding Paid Search Agency 209

ClickZ

MARCH 16, 2023

Some brands believe that consumers simply aren’t loyal anyway and constantly battle for more reach, stand out, and new customers. Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. But the idea that there is no loyalty is a limiting one.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Brand Identity Branding 120

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Advertising Agencies 114

Advertising Agencies Brand Identity Branding Marketing & Strategy 114

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.”

Trends 147

Trends Lead Scoring Lead Ranking Brand Identity 147

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms? What is a brand lift?

Advertisements 96

Advertisements Advertising Brand Identity Branding 96

Thinkers360

APRIL 28, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Personal Branding for 2024. Congratulations to all our Personal Branding influencers who participated! Join Enterprise Lite to work with all of these Personal Branding influencers! Join us today !

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Stevens & Tate

MAY 1, 2024

In the competitive landscape of senior living, the significance of a well-crafted brand cannot be overstated. As the sector grows increasingly crowded, a robust brand can significantly elevate your community’s appeal, distinguishing it from competitors and fostering long-term success.

Brand Identity 83

Brand Identity Branding Word of Mouth Communities 83

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brand Identity 102

Brand Identity Branding Aggregators Marketing Analytics Tools 102

Trade Press Services

MAY 28, 2024

Every customer wants to work with a trustworthy brand. In fact, 81 percent of customers state they need to trust the brands they buy from. Whether brands are subject to distinct laws and regulations from regulatory bodies or best practices shaped by client expectations, it’s important to ensure integrity in all marketing efforts.

Ethics 91

Ethics Marketing AI Advertising Agencies Brand Identity 91

Search Engine Journal

MAY 18, 2022

TikTok launches Branded Mission - an new way for brands to crowdsource authentic and creative content from the TikTok community. The post TikTok Launches Branded Mission, A New Way To Crowdsource Creative appeared first on Search Engine Journal.

Creativity 109

Creativity Brand Identity Branding Communities 109

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 126

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 126

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

Work Management 111

Work Management B2B Marketing Marketing Management Paid Search Agency 111

Martech

MAY 20, 2024

Marketing messages become inauthentic, creativity gets stifled and trust erodes. This can sometimes lead to a disconnect with the marketer’s focus on long-term brand building, which requires patience and investment. They may be held accountable for short-term metrics, even if they understand the value of long-term brand strategy.

Brand Identity 98

Brand Identity Branding B2B Thought Leadership Paid Search Agency 98

illumin

APRIL 3, 2024

illumin was so thrilled to be a part of Brand Innovator’s Leadership in Brand Marketing Summit @ SXSW from March 7 to 11, 2024. Guest speakers included Brandon Larson , Head of Brand Strategy, Microsoft Cloud, and our very own Seraj Bharwani , Chief Strategy Officer at illumin.

Brand Identity 52

Brand Identity Branding Storytelling Marketing & Strategy 52

Martech

MARCH 20, 2024

Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Work with outside experts If you’re changing the company name, work with a branding agency. Always emphasize value Branding is a promise of value that tells people why they should do business with a company.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Brand Identity 102

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

Rules 152

Rules Planning Brand Identity Branding 152

illumin

MAY 2, 2024

Ad creatives are the star of the show. They captivate audiences and engage imaginations while bringing brand awareness to potential customers. Strong creatives are also an essential part of journey advertising. Relevant messaging and creative content achieve mutually beneficial outcomes. Creativity can come in many forms.

Multi-Touch Attribution 85

Multi-Touch Attribution Creativity Funnel Advertising Advertising Funnels 85

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Granting the social team more creative freedom.

Brand Identity 103

Brand Identity Branding Communities Viral Marketing 103

Stevens & Tate

OCTOBER 26, 2023

In today’s competitive marketplace, establishing a strong brand identity is essential for businesses looking to stand out and connect with their target audience. One powerful tool that can help achieve this is story branding. Successful brand stories also incorporate emotional appeals, authenticity, and a sense of purpose.

Brand Identity 78

Brand Identity Branding Marketing Management Advertising Agencies 78

Leading Results Rambings

DECEMBER 11, 2023

Creating a strong online presence is no longer a luxury but a necessity for brands aiming to thrive. At Luna Creative Marketing, we recognize the importance of building brand awareness and have honed our expertise to provide you with a tailored and effective social media marketing strategy.

Ad Building 52

Ad Building Brand Identity Branding Social Media 52

Hubspot

APRIL 20, 2021

In this post, we'll take a deep dive into how these brands thought about virtual offsites in a creative way. Another company thinking about virtual offsites creatively is First Round Review. Then, everyone presented their meals together and people voted on creativity and presentation. But, a virtual offsite meeting?

Creativity 98

Creativity Brand Identity Branding Wikipedia 98

Spiralytics

MARCH 29, 2023

Social media marketing is the reason for the success of many new brands. Now, almost every brand uses social media marketing to increase their reach and nourish their relationship with their existing customers. Why Should Brands Prioritize Facebook Reels? One such feature that Facebook has launched is Reels.

Facebook 116

Facebook Brand Identity Branding Social Media 116

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Brand Identity 61

Brand Identity Branding Advertising Agencies Lead Ranking 61

Contently

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

Brand Identity 209

Brand Identity Branding B2B Paid Search Agency 209