Why Content Marketing Beats Advertising (Almost) Every Time
Marketing Insider Group
MARCH 16, 2021
Who do you like better: the person saying “I am awesome.” A recent survey supports this, as 70% of marketers believe SEO is much better than PPC at generating sales. Positive ROAS (return on ad spend) is minimal for companies. Ads are hard to personalize, as you have no idea who is going to see them.
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