Self-publishing checklist for indie authors: self publish your book with confidence

ConvertKit

You’ve spent the past several months writing your book. Now it’s time to switch gears and go from writer to publisher/marketer. And while the thought of self-publishing a book used to be exciting, it now feels overwhelming. Your official self-publishing checklist.

Why top self publishers choose print on demand books

ConvertKit

Once you’ve written and finalized your book, there’s a big question to answer… How are you going to deliver your book to your audience? A good place for us to start is to understand that there are two main book printing options for self publishers.

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9 Best WooCommerce Bookings & Appointment Plugins

Optinmonster

Are you looking to make your bookings and appointments process easier? However, with an appointment and bookings plugin, you can automate your scheduling tasks to save time and money. Choosing a WordPress Booking Plugin. WooCommerce Bookings & Appointment Plugins.

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11 Marketing Books Every CMO Should Read

Oracle

Although we receive the majority of our news through sound bites and social posts, there’s nothing quite like sitting down with a good book to learn new perspectives on such a dynamic field. To get your reading list started, here are 11 marketing books that I believe every CMO needs to read in order to keep growing: 1. While 80 percent of companies claim they provide superior customer service, only an alarming 8 percent of their customers agree.

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Best Marketing Books You Need To Read

Brightedge

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

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Kindle Direct Publishing: How to Publish a Book on Amazon

ConvertKit

Decades ago, aspiring authors dreamed of closing a book deal with a traditional publisher so their words could be held in the hands of people all across the world. It seemed to be the only real way to bring your book to life before the digital age. Now that we have tablets, phones, and other mobile devices, it’s become easier than ever to access books online. You can create your own self publishing destiny! Key benefits of using Kindle Direct Publishing.

How Much is Your Address Book Worth?

B2B Lead Generation

Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. ” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly.

Benefits of writing a book: Can writing a book improve the credibility of your products and services?

B2B Digital Marketer

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? I have published a few books of my own, and I am always seeking a way to make it easier.

Announcing my new book – B2B Marketing Strategy!

TaylorMadeIn KEW

I am incredibly proud to announce my new book, published by Kogan Page. B2B Marketing Strategy – differentiate, develop and deliver lasting customer engagement is available for pre-order now and will be released on 3rd December, just in time for Christmas! Writing this book has been an incredible experience, yet it’s also been one of the hardest things I’ve ever done. Why this book? In my next post I’ll provide a further overview of the key elements of my book.

Multi-Channel Publishing From Within Engage

RockContent

When you’re able to make a positive impact, either by helping someone with your product, changing someone’s mind about a negative perception, or ensuring that your customers feel heard, you feel good. They also know interacting with customers is just one of many areas that they’re responsible for. Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard.

Best Digital Marketing Books 2020

Brightedge

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education.

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4 New Year’s Resolutions for Media Publishers

Liveintent

After one of the craziest years in human history, we’re all eager to close the book on 2020 and start anew. Publishers’ first-party data is rising as the heir-apparent to third-party cookies. Email Monetization Email Acquisition Email Revenue Media Publishing

Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. We have compiled a list of the top ten books related to the various aspects of digital marketing to help you do that.

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

An idea I’ve been kicking around for a couple of years became a formal book project in January. Eleven months later, Attack of the Customers on sale on Amazon ! Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. In some ways, this book is an update of my first book, The New Influencers , which was published more than five years ago.

Why Top Self Publishers Choose Print on Demand Books

ConvertKit

Once you’ve written and finalized your book, there’s a big question to answer… How are you going to deliver your book to your audience? I’ll admit this part isn’t typically as fun as writing your book, but it’s just as important because there’s no book if it can’t find its way into the hands of your readers. We talked a lot about available shipping options in our ecommerce Tradecraft issue , but does it look different when you’re dealing with printed books?

8 Unmissable Marketing Books for 2020

Martech Advisor

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. Learn More: The Three Books I Would Recommend to Any Marketing Leader.

8 Tips for a High-Converting Book Landing Page

ConvertKit

Jump ahead: 6 reasons authors need landing pages for their books/a> 5 essential elements of a book landing page. 8 book landing page best practices. Great book landing page examples for your inspiration. Landing pages aren’t just for published books.

B2B Lead Generation Blog: BeTuitive Publishing Book Review

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

The New Rules of Lead Generation: Book Review

The Effective Marketer

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. His solid business background shows that he is not just a “consultant”, “marketing guru” or some “speaker” But is this book for you? Research and discover your target customer.

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How to Decide If Your Idea Should Be an E-book or a Blog Post

Contently

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? Not every e-book has to be perfectly evergreen, but you shouldn’t stall your team to put together a long-term project that will feel dated by next quarter. Additive content can also provide a nice little runway for launching an e-book down the line.

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How Long Should Content Be? And What Can Marketers Learn About It from TV, Movies, and Books…?

Oracle

TV, movies, and books. Have you ever tried to write a book? People are used to TV, movies, and books being certain lengths, and going too long or even too short can turn them off. What about books? Curious about comic books?

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5 ways authors can make money outside selling books

ConvertKit

It’s a prevailing myth throughout the writing community that if you want to be a published author, you’ll still never be able to quit your full-time job or gig waiting tables. Miller (left) and Liz Lawson (right), books are only one aspect of their full-time writing careers.

How Publishers Can Drive Revenue Through Virtual Events

NetLine

For more than a decade, in-person events were a reliable revenue source for media companies, offering publishers a chance to both reconnect with and reacquire the buyers and sellers that had seemingly moved on to more sophisticated digital marketing offerings. Where Do Publishers Go From Here?

How to Decide If Your Idea Should Be an E-book or a Blog Post

Contently

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. So how do you know if your idea is worth an e-book or a blog post? Not every e-book has to be perfectly evergreen, but you shouldn’t stall your team to put together a long-term project that will feel dated by next quarter. Additive content can also provide a nice little runway for launching an e-book down the line.

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Move Beyond Concept to Create Content Like a Publisher

Avitage

For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success. You understand the need to think like a publisher. You have shifted content focus from vendor and product collateral, to customer educational content. You blog, create whitepapers or e-books, conduct webinars and even dabble in videos. Think like a publisher tells us what to do.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. It’s all about publishing content on these targeted topics regularly – and that means committing to blogging long-term. These can then link to your e-book landing page.

Revenue Streams and the Publishers who Love Them

Anyword

All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So how are publishers trying to win the race to gain subscribers?

The Ultimate Guide to Publishing

Hubspot

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*. Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. can publish a book.

Book Review: Maverick Marketing

Webbiquity

Written for creative types and marketing strategists on both the agency and client sides of the fence, the book highlights edgy tactics and concepts that have enhanced brand success. Even if Hayes didn’t share so many valuable marketing insights here, the book may be worth buying just for its trivia value. Research has shown that the average lifetime value of a customer acquired through search is roughly 70% higher than for customers acquired through other channels.

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Writing Your Own Book to Establish Authority

B2B Digital Marketer

Establish Authority By Writing Your Own Book: Costs. There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems.

The New Rules of Lead Generation: Book Review

The Effective Marketer

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. His solid business background shows that he is not just a “consultant”, “marketing guru” or some “speaker” But is this book for you? Research and discover your target customer.

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E-books: More Than a New Marcom Fashion

WriteSpark

So it is with e-books, the latest incarnation of short-book projects such as technology primers and guides that I wrote for clients in the 1990s. . Yet an e-book isn't just a new facade that simply presents a book's worth of text in a format suitable for online reading. Nor are they, as some marcom gurus proclaim, just a white paper dropped into a landscape, slide-type layout and called a book. E-book Advantages. E-Book Drawbacks.

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Top 5 Books All Writers Must Read in 2020

ClearVoice

Books can change you, your business, and your life. Here are five must-read books for writers to increase your productivity, improve your skills in both fiction and non-fiction, and learn how to edit your work, and run your writing business. 5 Must-read books for writers.

10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Content Marketing Books. This book was published in 2014 and has quickly become the go-to for marketers and writers who make a living writing in some shape or form, from blogging to white papers. Yes, this is a creative writing book , but hear me out.

Why Brands Need To Act Like Publishers

Marketing Insider Group

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing. American Express’ Open Forum is one great example of a brand acting like a publisher. Publishing is the cost.

Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. The opening chapter, “Why B2B is Better at Social Media than B2C,” helpfully lays the groundwork for the book with two key sections. The book has its minor flaws.

9 Keys To Brand Publishing Success

Marketing Insider Group

And yet we continue to expect brands and publishers to engage with us directly. In order to save marketing, brands need to begin to think and act like publishers, putting promotional messages and interruption techniques aside and seek to connect with their audience through stories they love. Someone wants an interactive e-book? It is not enough to publish great content. Publishers are seeing lower revenues.

Want Better Lead Generation Content? Ditch the E-Book and Create a Course

Contently - Strategy

They wanted to create an educational program on inbound marketing for HubSpot customers. So they wrote scripts for a few lessons, shot a few videos, and published them on a landing page. The courses also help nurture leads gradually (and improve customer retention).

4 Ways to Increase Customer Engagement

Oracle

It’s the work of finding a market need and plugging it with a product, the search that happens to fill a talent hole on the team, or the sale that converts a lead into a customer. When Gallup studied the subject, it found only 25% of millennials are “fully engaged” customers. Why does customer engagement seem to be falling? The post-meeting and post-purchase periods are notorious for customer disengagement. Customer Experience