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How Public Relations Can Help With Blog Content Creation

SmartBug Media

In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. A major reason why public relations professionals are well suited to help with blog content creation is that, by nature, PR pros are storytellers. Package the information creatively.

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Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

Navigate the Channel

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Platforms and distribution tactics vary over time, but testimonials continue to work on many levels to gather attention. Their quote should add information, not “excitement.”

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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area. Contact Information. When crafting this document, think of it as customer testimonials taken to the next level. Here are some tools you should have in your PR press stack.

Press 85
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Your website is wearing mom jeans and shoulder pads

Biznology

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content. Like this post?

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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. In my early 20s I imagined that my lifeâ??s

Web 2.0 100
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How to Become a Stellar Guest Blogger

Online Marketing Institute

Lisa’s Note: This is a very solid article by Ann, so I hope you take the time to absorb her information. People start hearing your name now and then, they start reading your posts across a number of blogs (within one niche) and ultimately they start recognizing you as the expert and a person worth following.

Blogger 40
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20 Examples of Social Proof in Action

Hubspot

User social proof consists of positive feedback from actual users, typically taking the form of customer reviews and testimonials. Prominent client logos in testimonials are highly memorable. 77% of consumers say that word-of-mouth from family and friends is the most persuasive way to get information about new products.