Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest. You need both quantity and quality of Likes.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. I am so impressed by how well brands are messaging these days. You need both quantity and quality of Likes.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. It’s free, it’s web-based, virtual, and lasts all day.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

MAY 6, 2014

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). billion monthly active users of Facebook do engage, OK? It took me a while to register the importance of my long tail blogger outreaches.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

OCTOBER 21, 2014

I’m doing a big influencer outreach right now on behalf of a technology startup. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? And with 43,571 followers on Twitter and 4,777 friends on Facebook , maybe I am “that guy.” It’s also not easy when people, over time, know you more than you can know them — even on Facebook.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

OCTOBER 2, 2012

Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. And that’s your fault, man — own up! Let me give you a personal example. When I started in digital, what I did was called new media marketing. I called it defensive SEO then defensive search.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Webbiquity

OCTOBER 6, 2020

Do influencer marketing (the right way; not spammy “spray and pray” guest blogger outreach). Once you’ve identified your influencers, personalize your outreach. Be active on social media, especially Facebook and Instagram. Focus on long-tail searches. And it helps others in need.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Biznology

SEPTEMBER 10, 2013

Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. Simply put, blogger outreach is scary.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

WebMarketCentral

SEPTEMBER 10, 2008

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! Check, check, check, check, and check! Check, check, check, check, and check! OK, now on to tools. An explicit no. InkyBee — Such a powerful research tool.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

OCTOBER 18, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). Analyze : how did you do?

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Following up twice after the initial email outreach.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Mark my words.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Moz

APRIL 3, 2019

Similarly, both Facebook and Twitter have a ‘relevancy score’ that acts as the quality score. I have found both with The Ascent, as well as in my previous role at Kaplan Professional Education is that having blog posts that target specific long-tail keywords tend to perform better, and are more likely to pick up a featured snippet.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Single Grain

JULY 1, 2021

Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. 1) Link Out to Small-Time Bloggers. Well, no more! Now comes the fun part.

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Valasys

MARCH 16, 2020

Guest blogging is amongst important link-building strategies for B2B marketing in 2020, provided the bloggers to take care of a few things: Pitch to a website (preferably with higher Domain Authority than yours) within your niche Review the performance of the website you’re guest-blogging for viz.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

Biznology

FEBRUARY 4, 2014

Why would it be any different when it comes to blogger and influencer outreach marketing? The conventional approach in outreach marketing and PR relies on converting just a handful of highly-influential journalists, online writers, and bloggers who have a well-established popularity and readership. 6) What is your goal?

Paid Content 80

Paid Content Long Tail Marketing Blogger Outreach 80

Content Marketing Institute

APRIL 19, 2018

Angela Reina, digital marketer, Bloggers Buzz. Jason Scott, digital marketing freelancer and blogger. I did a Facebook Live video with the owner during the event on the magazine’s Facebook page and had a small audience. James Nuttall, content and outreach specialist, It Works Media. Become a thief. I sell cars.

Creativity 111

Creativity Work Management Marketing Management Long Tail Marketing 111

Single Grain

JUNE 24, 2021

Use long-tail keywords to answer common audience questions. Google Web Stories is an AMP-powered visual format for short, slideshow-type, full-screen content: The story content format is already popular on platforms like Instagram and Facebook, and now Twitter and LinkedIn. Make sure not to over-optimize content for keywords.

SEO 138

SEO Trends Content Marketing SERP 138

Content Marketing Institute

OCTOBER 25, 2018

Instead of competing for keywords , you may want to consider targeting long-tail sentences people are likely to say when they search. YouTube, Facebook, and Instagram’s live video services had a huge impact this year, with 64% of consumers saying that watching a Facebook video influenced a purchase decision.

Content Marketing 102

Content Marketing Planning Privacy Policies Long Tail Marketing 102

Biznology

JUNE 4, 2013

You may know that I am a proponent of long-tail blogger outreach , a theory of outreach and engagement that pushes well past the few top influencers and deep into the democratic world of everyone else. To quote Guy : Think of @ GuyKawasaki as a news feed ala CNN or the New York Times. Forget the influentials.

Twitter 80

Twitter CAN-SPAM Social Media Internet Marketing 80

Single Grain

JUNE 10, 2021

41% of bloggers have said that videos are the best content format that gives them strong results from organic search. SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Convince & Convert

SEPTEMBER 20, 2010

link] RT Please [link] Face to Facebook RT @jaybaer Are You Slow Enough to Succeed in Social Media? He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. link] #SMM [link] Blog Manana New @jaybaer Are You Slow Enough to Succeed in Social Media?

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement. And email sometimes doesn’t quite make its way to the Inbox.

Blogger 80

Blogger Outreach Social Media PR 80

Single Grain

DECEMBER 6, 2019

You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver: Passengers can use the app to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and make payment.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145