The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Optinmonster

APRIL 5, 2023

This blog will discuss email subject lines, their importance, best practices, and what to avoid while creating one. In other words: your subject lines can make or break your email marketing campaigns. This is especially important in email marketing campaigns, where open rates often measure the campaign’s success.

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Directive Agency

APRIL 15, 2022

Potential customers become aware of Visme through blog content, landing pages, YouTube videos, social media ads or referrals. Free registrants purchase a paid plan to access premium features or templates, and Enterprise accounts are set up and onboarded by the Sales team. What is the SaaS Customer Journey?

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

EveryoneSocial

FEBRUARY 18, 2020

As you probably can tell from the definition and process, sales enablement content is the information your sales team needs to be able to connect with potential buyers and also drive urgency to drive potential sales. Awareness content is typically what marketing will create at a high-level to drum up more interest.

Sales Management 122

Sales Management Top of Funnel Peer-to-peer Work Management 122

Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals. Why Avoid Email Marketing Mistakes? All in all, email marketing is too significant to be ignored.

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102

Hubspot

JUNE 13, 2018

To help you implement the most useful tips, aspects, and templates from SPIN Selling, we’ve put together the following guide: Introduction to SPIN Selling. If you’re a B2B salesperson, you’ve probably heard about SPIN Sales. It’s one of the most well-known -- not to mention oldest -- selling systems. SPIN Selling Book Summary. P: Problem.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Peer-to-peer 101

Magisto

NOVEMBER 4, 2019

In this blog we will cover: Dates you need to know. Blogs and SEO in general are the easiest way to garner organic traffic – in an almost set it, and forget it kind of way. Blogs and SEO in general are the easiest way to garner organic traffic – in an almost set it, and forget it kind of way. Countdowns.

Peer-to-peer 61

Peer-to-peer Content Template Social Media 61

KoMarketing Associates

NOVEMBER 13, 2014

With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. Working at an agency, this can be a very helpful way to quickly identify urgency or the client a specific message has come from.

Online Marketing 120

Online Marketing Work Management Tools Demand Generation Agencies 120

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 108

Creativity Product Planning Content Marketing 108

SendX

OCTOBER 23, 2018

You’re probably no stranger to the fact that subject lines play a HUGE role in deciding the success of your email marketing campaign. Digital Marketer: “ Is this you? ” Digital Marketer: “ Check out my new “man cave” [PICS] ” 9. Digital Marketer: “ Is this the hottest career in marketing? ” Let's get right into it.

Best Practices 219

Best Practices Digital Marketing Funnels Top of Funnel Webinar Metrics 219

seo.co

JANUARY 14, 2021

Content marketing is one of the best strategies for building a promoting a brand, but planning and strategizing is hard work. After all the initial work of establishing a blog and choosing a broad strategic direction, you’ll need to start coming up with topics and titles to fill your blog writing editorial queue—and fast.

Work Management 98

Work Management Marketing Management Aggregators Lead Ranking 98

Zoominfo

JUNE 18, 2018

Seasoned marketers and copywriters know that a single word can drastically improve conversion rates. Rather than leave it as an unsolved mystery, simply read today’s blog post. We’ll reveal why certain words and phrases are more influential than others and how you can use language to improve your marketing ROI. Because: Why?

Conversion Rate 127

Conversion Rate Conversion Urgency Marketing Peer-to-peer 127

Optinmonster

NOVEMBER 15, 2022

This makes lead magnets one of the most important parts of your content marketing strategy. This makes lead magnets one of the most important parts of your content marketing strategy. This is true whether you run a small blog, podcast, membership site, or full-on eCommerce website. What Makes a Good Lead Magnet?

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

seo.co

JANUARY 14, 2021

Content marketing is one of the best strategies for building a promoting a brand, but planning and strategizing is hard work. After all the initial work of establishing a blog and choosing a broad strategic direction, you’ll need to start coming up with topics and titles to fill your blog writing editorial queue—and fast.

Work Management 52

Work Management Marketing Management Aggregators Lead Ranking 52

MKT1

NOVEMBER 28, 2022

4 hour course on w ebsite conversion Next Workshop in January Through working with 50+ B2B startups, I’ve observed that too often startup’s websites are afterthoughts, rather than the center of all marketing efforts. Create messaging building blocks that can easily translate into copy for web and other marketing assets.

Effectiveness 52

Effectiveness Startups Ideal Customer Profiles Top of Funnel 52