KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Michael Brenner suggests searching Subreddits, forums, and blog comments to learn more about your target audience.

Social Media 96

Social Media Media B2B Tips 96

Wondering Out Loud

MARCH 27, 2009

Whether the market is B2B or B2C they are both, in the end, P2P. When we’re talking gum the relationship is superficial and the sales cycle short, but you still have to make the person comfortable with your product – and you – before they will hand over their money. Tags: Social Media B2B C2C P2P.

P2P 40

P2P Social Media B2B Sales Sales Cycle 40

Industrial Marketing Today

APRIL 23, 2012

Call it P2P (Person-to-Person) marketing if you will. From One Engineer to Another® blogs from Indium Corporation. is the driving force behind this effort where 14 in-house engineers write 73 different blogs. Here is a brilliant example of humanizing an industrial product with a healthy dose of humor.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

LEADership

NOVEMBER 25, 2014

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. What’s common to all of these is the fact that marketing is done Brain to Brain. Interesting evolutionary spin on B2B marketing! It’s important to remember this as marketers.

B2B Marketing 40

B2B Marketing Marketing Management Demand Generation Agencies P2P 40

Vidyard

APRIL 17, 2015

Citing that workers who get adequate rest and downtime are significantly more productive, she called on organizations to offer nap rooms for employees to recharge, make sure vacations are treated like vacations, and for managers to take charge on eliminating device usage during meetings. I was just making content that met what people needed.”

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Zoominfo

MARCH 2, 2021

Solutions with robust reporting to accurately track costs and productivity, as well as endpoint protection to ward off hackers, are features to look out for. Best for: Enterprise companies selling products on the web and wanting a sophisticated online store, with options for a physical store as well. Payanywhere.

Enterprise Management 244

Enterprise Management Marketing Management B2B Peer-to-peer 244

Directive Agency

JUNE 24, 2019

Blake Emal : You got a degree in cinema and production. When you’re an affiliate marketer, you don’t own the product, you’re kind of on the side and you’re promoting someone else’s product and you don’t have that control, but when you sell software it’s your product.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Blake Emal : You got a degree in cinema and production. When you’re an affiliate marketer, you don’t own the product, you’re kind of on the side and you’re promoting someone else’s product and you don’t have that control, but when you sell software it’s your product.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Zoominfo

MARCH 2, 2021

Solutions with robust reporting to accurately track costs and productivity, as well as endpoint protection to ward off hackers, are features to look out for. Best for: Enterprise companies selling products on the web and wanting a sophisticated online store, with options for a physical store as well.

Enterprise Management 100

Enterprise Management Marketing Management Peer-to-peer B2B 100

Hubspot

MAY 29, 2017

If you're not sure how to take up the entirety of a 2560 x 1440 frame, video production company MiniMatters suggests "build[ing] the image from the middle out," putting the most important assets in the center, and going from there. Finally, as to what to put in your banner, we like to follow a few basic rules: Use a high-resolution image.

Banners 77

Banners Youtube P2P Paid Search Agency 77

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Content is key for B2B websites.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Marketing Insider Group

JANUARY 2, 2013

To help customers, you can’t write about your products. They don’t care about your products or your features. If you write about your company and your products, then it’s a brochure, not content marketing. Social media can be used to turn a B2B transaction into a P2P relationship. Think like a publisher.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Webbiquity

DECEMBER 16, 2014

10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog. Keri Jaehnig details two dozen tips and tools for planning, productivity, Facebook, Twitter, LinkedIn, G+, image editing (e.g., A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time by Buffer Social.

Social Media 100

Social Media Social Marketing Work Management Media 100

Directive Agency

JULY 8, 2019

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. If they think that their product’s good enough and they can scale, then that’s the most important thing. I hope that you’ll listen all the way through.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. If they think that their product’s good enough and they can scale, then that’s the most important thing. I hope that you’ll listen all the way through.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Biznology

FEBRUARY 12, 2013

Are people discussing your company, your product, your services, or you? Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). And, generally speaking, people love helping, especially when helping you is easy for them (most things that are hard for me are impossibly simple for folks I know). Second rule is: Engage!

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Directive Agency

JULY 15, 2019

On this episode, we speak with Tim Soulo, the Chief Marketing Office and Product Advisor at Ahrefs. We also talk about this switch from Blogger Jet , which was the blog that he was running. We’re also going to talk about career changes and how to go from running your own blog to becoming a CMO and what that looks like.

SEO 40

SEO Paid Content Budget Programs Tools 40

Buzz Marketing for Technology

JUNE 27, 2008

And, while some executives may be impatient and disenchanted with the return on their KM investment to date, they still appreciate Druckers argument that improving front-line worker productivity is "the greatest challenge of the 21st century" -- that the answer isnt to do as much with less investment, but to do much more with more.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Vidyard

DECEMBER 13, 2016

We all have buyer personas that want something different from our product. Taulia did something similar with their P2P Super Heroes series. All Act-On did was create specific content for their personas, and offer them the option to self-identify.

Buyer Personas 50

Buyer Personas Video Marketing P2P Act-On 50

Webbiquity

OCTOBER 8, 2019

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. This makes sense when you consider the number of layers in the production-to-purchase process. It’s what you can do with the product that is exciting.

Enterprise Management 235

Enterprise Management Work Management Marketing Management B2B Marketing 235

Heinz Marketing

JULY 16, 2018

Me, as a consumer, I just think about how I buy the products that I buy. The potential buyer has all the power, and so we need to build a product that puts the hands in the power of the customer, but allows the company to get everything that they need to generate leads and book more meetings. I talk to my friends.

Top of Funnel 43

Top of Funnel Conference B2B Sales Copywriting 43

Directive Agency

JUNE 18, 2019

Like, instead of posting on your own blog now, you’ve mentioned there is a lot of power in LinkedIn. It’s popular to dump on LinkedIn because yeah, there’s a lot of dumb content on there, but my approach has simply been I don’t really blog on my own site anymore. So, social media, a blog post, or a presentation.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Like, instead of posting on your own blog now, you’ve mentioned there is a lot of power in LinkedIn. It’s popular to dump on LinkedIn because yeah, there’s a lot of dumb content on there, but my approach has simply been I don’t really blog on my own site anymore. So, social media, a blog post, or a presentation.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Single Grain

SEPTEMBER 16, 2022

By 1999, people were starting to be able to engage with each other on the Internet via social media platforms, content blogs, and other services. Frances Haugen, a data designer and scientist who worked as a product manager, blew the whistle on Facebook’s misconduct. This is the stage of the web that most of us are familiar with.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Convince & Convert

SEPTEMBER 15, 2011

I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. Eventually, you might, but write more content for blogs, for your social profiles, for commenting, etc., To me, you can accomplish a lot in a short period of time when you are consistently showing up as that genuine and caring person.

Curation 144

Curation Work Management Marketing Management Lock-In 144

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147

LEADership

AUGUST 20, 2013

Well”, he explained, “if our blog post has a 30 second demo video of our new product, the prospect will probably just see only 1 slide in 8 seconds”. I asked him how long it would take the prospect to lead the headline of the blog post. Made no sense to me. One or maybe 2 seconds”, he replied. It’s not about YOU.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40