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How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Most often, an email audit focus on multiple purposes to pinpoint the problems accurately. How to Audit Your Email Campaigns. Many of the basic elements of solid email marketing practices (e.g.,

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How to Create a Custom Marketo Popup (The Easy Way)

Optinmonster

Are you looking for a quick and easy way to create a custom Marketo popup that converts? By the end of this post, you’ll know exactly how to easily create a custom Marketo popup that will help your business grow. Why Create a Custom Marketo Popup. But do you have a plan to consistently collect emails? …and more.

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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. However, the top reason why U.S. Usage of relevant topical keywords.

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How Your Email Inbox Actually Prevents Database Decay In 2019

Adobe Experience Cloud Blog

Email Mining Is Easier Than You Think. The process for email mining is very simple: Send your email campaign business as usual. Alert sales or account owners of trigger events, such as when a lead leaves the company or a domain change is discovered (possible M&A). Review each reply that comes back.

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Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough. I doubt it. What do you think?

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B2B email marketing: A concise guide to boost your marketing efforts

Scoop.it

In the B2B sector, users are more likely to trust business domain email addresses rather than Gmail, Yahoo!, By using powerful Email Service Providers (ESPs) like HubSpot, Mailchimp, and Marketo, you can reach out to several subscribers at a time without the risk of getting blacklisted or blocked by the Internet Service Providers.

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How to Effectively Segment Your Inbound Leads

Leadspace

This is the first in a series of best practices blogs from Leadspace’s Customer Success team. When it comes to sending email campaigns, it goes without saying that a CEO is going to expect different messaging than a customer success manager. Image from Pixabay | CC0 Public Domain.