Webbiquity
SEPTEMBER 27, 2019
Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Most often, an email audit focus on multiple purposes to pinpoint the problems accurately. How to Audit Your Email Campaigns. Many of the basic elements of solid email marketing practices (e.g.,
Optinmonster
OCTOBER 30, 2020
Are you looking for a quick and easy way to create a custom Marketo popup that converts? By the end of this post, you’ll know exactly how to easily create a custom Marketo popup that will help your business grow. Why Create a Custom Marketo Popup. But do you have a plan to consistently collect emails? …and more.
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DiscoverOrg
MAY 21, 2014
These best practices are important to any and all organizations utilizing outbound email marketing for lead generation; however they are critically essential to small start-ups who may not have the history or longevity to help with deliverability. Step 1: Set-Up an SPF Record at the Domain Level. What is an SPF?
Adobe Experience Cloud Blog
JANUARY 23, 2019
Email Mining Is Easier Than You Think. The process for email mining is very simple: Send your email campaign business as usual. Alert sales or account owners of trigger events, such as when a lead leaves the company or a domain change is discovered (possible M&A). Review each reply that comes back.
Adobe Experience Cloud Blog
APRIL 11, 2017
internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. However, the top reason why U.S. Usage of relevant topical keywords.
The Point
DECEMBER 16, 2013
Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough. I doubt it. What do you think?
The Point
JULY 21, 2016
SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail) are two key technical settings that are often overlooked by new marketing automation users, but should be a standard part of any marketing automation implementation. That discrepancy may cause your outbound emails to be blocked. Not setting up SPF and DKIM.
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