illumin
MAY 31, 2024
If you’re someone who’s buying products on the web, we know who is buying the products where, and we can leverage the data, ” Grether said. And data based on Venmo’s peer-to-peer (P2P) transactions can add more color to a consumer’s spending habits.
Lead Forensics
APRIL 30, 2024
They are simply a generic representation of the key people who are most likely to buy your product. Do you know why your current clients buy from you? After all, a transaction is not about B2B (business to business), it is about relationship building and will always be P2P (person to person). What personas do they fit?
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DotDigital
OCTOBER 11, 2021
And by the end of the day, you’ve bought a new outfit that you had no inclination of buying at the start of the day. Especially when considering other marketing options such as buying a Facebook Ad spot, it is much more affordable to send a text message to a phone, even when sending it to a lot of people. Happy Texting!
Marketing Insider Group
AUGUST 18, 2015
Some people call that P2P or H2H, human to human, people to people – the bottom line for me is that when you create content that has one person, and helping one person is the sole objective, whether you’re a B2B company or a consumer company, you’re going to be effective. The trigger can be exactly the same kind of thing.
Adobe Experience Cloud Blog
APRIL 21, 2014
We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Don’t Buy Players, Buy Wins. The Oakland A’s learned that they weren’t buying players – they were buying wins. Frank Passantino suggested this KPI in a recent Marketo blog. That’s a 3.2%
LEADership
JUNE 26, 2014
’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality. Feel free to share on my blog. Forget volume, focus on value.
Vidyard
APRIL 17, 2015
People don’t buy what you do, they buy why you do it Marketers aren’t new to storytelling, but as Fernandez pointed out, consumers are being bombarded by messaging from every angle – brands that understand the power of stories are brands that stand out. I was just making content that met what people needed.”
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