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Everyone Is Miserable. Nobody Cares. And Why That Matters To Your Business

Marketing Insider Group

The ongoing study by Gallup found that the number of “engaged” workers, i.e. those enthusiastic about their work, is up by a whopping one point. The study confirms that organizations with highly engaged employees report higher productivity, customer retention, and up to 21% higher profitability than the competition. But is it a crisis?

Business 352
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List Segmentation: The Key to Email Marketing

Zoominfo

In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. For smaller companies, it makes more sense to choose just one or two significant differentiators. The goal is to identify important trends and differentiators among your buyers.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75
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Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

A study suggests that emails with personalized subject lines get 26% more opens. Studies have shown that personalized emails have great conversion rates. Studies have shown that personalized emails have great conversion rates. Profession and industry Different people in different professions will use products differently.

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The Marketer’s Guide to Email List Segmentation

Zoominfo

The days of batch and blast emails are long gone. For smaller companies, it makes more sense to choose just one or two significant differentiators, such as industry and company size. For industry think about the different types of businesses you work with — like retail, hospitality, or banking.

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List Segmentation: The Key to Email Marketing

Zoominfo

In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. For smaller companies, it makes more sense to choose just one or two significant differentiators. The goal is to identify important trends and differentiators among your buyers.

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Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

Verticals can be industries, company sizes, or demographics. Their products are versatile so they can serve a large consumer base across multiple industries that have a wide range of needs. Because you work across multiple verticals, you need to differentiate messaging for each one. Why vertical content matters.

Verticals 101