Stevens & Tate
JULY 20, 2022
Outbound marketing is the more traditional approach that involves actively reaching out to customers. Common outbound strategies include TV and radio advertising, cold calling, and email blasts. In contrast, inbound marketing is a methodology that focuses on attracting visitors or customers to your company through organic channels.
Hubspot
MAY 14, 2019
Contextual marketing is targeting online users with different ads on websites and social media networks based on their online browsing behavior. Conversational Marketing. Conversational marketing is the ability to have 1:1 personal conversations across multiple channels, meeting customers how, when, and where they want.
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Biznology
DECEMBER 22, 2014
You are almost 5X more likely to schedule a first meeting if you have a personal LinkedIn connection (source: Sales Benchmark Series). Marketers spend an average of 4-6 hours a week on social media (source: Social Media Examiner ). 8% of salespeople get 80% of sales (source: The Marketing Donut ). COLD CALLING. Like this post?
Directive Agency
APRIL 19, 2017
Content marketing has always included promoting/syndicating your posts to maximize their visibility. But, somewhere along the line, “content promotion” as a strategy was replaced by Twitter blasts and one-off paid social promos. There are plenty of leads left untouched from a one-off Twitter blast.
Marketing Insider Group
JUNE 3, 2010
Test your titles in every email blast you make to your “house file”. You don’t need to sell your solution if you can engage your prospects and demonstrate that you understand their needs. Use compelling titles and brief descriptions or abstracts. Nothing drives response more than strong titles addressing prospect needs.
Adobe Experience Cloud Blog
NOVEMBER 26, 2012
B2B marketing professionals know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels (SEO, SEM, Email) with ‘On-Site’ marketing (landing pages, blogs, ecommerce) with the ultimate goal of personally engaging your customer from the first touch point through the targeted conversion event.
Marketing Insider Group
AUGUST 12, 2010
Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away.
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