markempa

FEBRUARY 10, 2014

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. Email Marketing: Writing powerful email copy boosts CTR 400% [More from the blogs].

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Lake One

JUNE 6, 2023

A 2021 study by Deloitte found that the number of devices and apps we use daily ballooned during the pandemic. What used to work from email, advertising, blogs, and social media doesn’t anymore. In a 2022 study from SEMRush, nearly ⅔ of Google searches don’t end in a click. People: At the heart of all of this, us.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Scoop.it

JANUARY 28, 2021

Since 85% of marketers use email for content marketing, you must have a useful tool like Scoop.it that would help you curate content and build a credible professional brand by sending it in your email newsletters. Scoop.it also offers a newsletter feature that will allow you to create, send & analyse your newsletters.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Liveintent

APRIL 4, 2018

” For years, Tuesday has been the go-to day for sending email, based on studies pointing to high open and click-through rates. Here are three reasons why weekend email blasts are a great idea. According to a Bureau of Labor Statistics study of more than 144,000 U.S. Read: Client Use Case: Dynamic Product Marketing.

Click Rate 79

Click Rate Blast Campaigns Case Studies Mobile Marketing 79

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. While this blast of content may seem like a good idea if you want people to consume your content, it may not necessarily boost conversions.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

SmartBug Media

JANUARY 30, 2020

A case for adequate channel marketing funds is twofold. First, you must make a case for how your marketing campaigns will increase revenue for your company. Content Marketing Strategy: Take the opportunity to appear in each other’s newsletters and email blasts. Blogging can be done more frequently than email marketing.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Outgrow

FEBRUARY 25, 2021

You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Read about this entire growth hacking case study here. Here’s a case study of ABM optimized landing pages that led to an overall demo rate of 38% and lower CPC on paid traffic. Source: Unbounce.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Webbiquity

MAY 28, 2014

After a month of emails, phone calls, and no conversion (maybe even no contact at all), they end up in that big list of past leads that either gets totally ignored, or gets mostly ignored – interrupted only by random promotions or a vanilla newsletter. There is always another conversion, or another desirable action.

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100

Adobe Experience Cloud Blog

JULY 6, 2017

Drip messages differ from other communications such as email newsletters because they’re more personal and direct. When you create a typical drip communication, it should feel personal because it is relevant to the specific activities and content they have consumed in contrast to the more generic feel of most newsletters.

Top of Funnel 134

Top of Funnel Campaigns Buyer's Journey Lead Scoring 134

Directive Agency

APRIL 19, 2017

This is where you take the asset you’ve created (blog post) and leverage it on different platforms as a lead magnet. The logic is that by widening the visibility of your blog posts you can spread your online reputation as an industry expert – the more authoritative you seem the more leads you’ll convert.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Delivra

APRIL 3, 2019

Not all consumers take kindly to promotional email blasts and generic newsletter content. Brands need to understand how users engage with branded materials including blogs, websites, and applications. It includes blogs and articles, case studies and reports, videos, social media imagery, and more.

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

Sales Engine

JANUARY 25, 2016

That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. So, for example, a 1% click through rate on an email campaign multiplied by the 5% of companies shopping in your market give you five 100’ths of a percent chance of catching some in the market with that email blast. Especially extreme video.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

markempa

DECEMBER 1, 2014

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. In this case study, Managed Maintenance Inc.

Marketing Automation Services 120

Marketing Automation Services Case Study Case Studies Marketing Management 120

Hubspot

MAY 14, 2019

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. Email Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40

GreenRope

APRIL 27, 2015

Luckily, we have some experience with segmentation so, for this blog post, I want to break down a few ways to efficiently segment and target your email marketing efforts. We want to get as many of our users there, however do not want to blast our entire list (most of which are not in San Diego) with San Diego events.

Segmentation 40

Segmentation Email Marketing Leads Lead 40