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Email Open Rates Best Practices

SendX

So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. In fact, almost half of emails are opened or discarded based solely on their subject line, so you’ll really want to take the time to make them good. After all, how often do you open letters addressed to “The Resident at.”? In fact, personalizing subject lines can increase open rates by 50%.

The Real Bottom Line: Open Rate and Customer Engagement

Modern Marketing

But as email adoption increases and brands invest more in the space, traditional KPIs like opens and clicks are falling behind money generated per email as the key decision and strategy driver for larger marketers. This begs the question, what happens to deliverability when attention is solely on the bottom line? There is a perpetual concern in the email community that open rates are falling. Inbox Rate. Read/Open Rate.

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Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. The best email marketers in the world have figured this out and now with this guide, I am going to help you do just that.

6 Email Deliverability Pitfalls and Best Practices

Higher Logic

Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? If you’re up against poor email deliverability rates, or simply need a refresher on deliverability best practices, assess your strategy for these common pitfalls then get busy making improvements to impact how you’ll send emails moving forward for maximum exposure. What is Deliverability? Poor delivery rates.

15 Email Marketing Best Practices to Build a Killer List

Optinmonster

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. Before we get into our email marketing best practices for list building, let’s take a minute to talk about why you should be using email marketing in the first place. And, the email marketing stats show that 58% of us check our email before we even get out of bed! conversion rate.

Guide to Bulk Email Blasts (Best Practices That Work in 2020)

SendX

Email is sent only to legit subscribers (opt-in list). However this kind of bulk email isn't just sent out of the blue and requires a long term strategy, rather than short term thinking for quick results. And bulk email rates are cheaper than regular ESP subscription. Not-so-good things about Bulk Email Email accounts get flagged when abnormal activities happen - and sending out a bulk email out of the blue is definitely one. Check out the list here.

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Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist

Act-On

If you’re ready to make a change, we’re offering an email deliverability checklist to help you succeed on your fresh start. As a deliverability analyst, the number one reason I see customers switching, or wanting to switch, to marketing automation is they have experienced poor deliverability with their previous stand-alone ESP. At Act-On, we classify suppression lists into: opt outs. Marketers switch email service providers (ESPs) for various reasons.

8 Best Practices to Protect Your Email Reputation

Zoominfo

Your bounce rate was astronomical and barely anyone engaged with the campaign. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation. 8 Steps to Improve Your Email Deliverability Rate. For example, if someone hasn’t opened an email for 6 months, mark them as inactive. Implementing this as a best practice will improve your deliverability rates and minimize bounce-back rates.

7 Email Marketing Best Practices to Boost Newsletter Engagement

Roketto

Continue reading to learn some key email marketing best practices. Did you know that 33% of email recipients open emails based on the subject line alone? Email marketing best practices for a subject line include asking a question, being specific, creating a sense of urgency, short and sweet and lower cases. If you are able to personalize the subject line, that can help increase the open rate by 22.2%. Open rate.

25 Email Marketing Best Practices for Content Creators

ConvertKit

You have a message to share with your audience, and email marketing is one of the best ways to promote it. Email marketing best practices for content creators. With these 25 email marketing best practices, we hope you will walk away with a better understanding of how the elements inside an email marketing strategy come together and how to implement these practices into your own strategy. Email subject lines can make or break your email open rates.

25 Email Marketing Best Practices for Content Creators

ConvertKit

You have a message to share with your audience, and email marketing is one of the best ways to promote it. Email marketing best practices for content creators. With these 25 email marketing best practices, we hope you will walk away with a better understanding of how the elements inside an email marketing strategy come together and how to implement these practices into your own strategy. Email subject lines can make or break your email open rates.

The Truth about Cold Email

DiscoverOrg

Download our free ebook, What Happened to Email Deliverability? The CAN-SPAM Act, enacted in 2003, establishes requirements for commercial messages , gives recipients the right to have you stop emailing them, and spells out penalties for violations. Opt-out method. The first requirement of the CAN-SPAM act is that recipients must have a way of opting out of your messages. An opt-out can be as easy as an unsubscribe link. What is spam?

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7 Email Marketing Best Practices to Boost Newsletter Engagement

Roketto

Continue reading to learn some key email marketing best practices. Did you know that 33% of email recipients open emails based on the subject line alone? Email marketing best practices for a subject line include asking a question, being specific, creating a sense of urgency, short and sweet and lower cases. If you are able to personalize the subject line, that can help increase the open rate by 22.2%. Open rate.

3 Steps to Increasing Email Deliverability Performance

distribion

The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Instead of purchasing lists one after the other, start using the correct email practices to avoid being blacklisted. Have no fear; we are here to help your email performance rates with three easy steps. Review email marketing best practices. One out of every five commercial emails never reaches the inbox.

9 Steps to Improve Email Deliverability

ConvertKit

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet. What else determines email deliverability? Delivery rate.

9 Steps to Improve Email Deliverability

ConvertKit

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet. What else determines email deliverability? Delivery rate.

Mastering International Email Deliverability

Modern Marketing

Just because you think that you know the laws, regulations, and best practices in one country, does not mean that they will be the same in others. Experts say that to operate in today’s global environment, marketers need to understand more than just email deliverability in the US. The stipulations and penalties mostly deal with allowing recipients to opt out. ACMA will take out front page ads in major Australian newspapers to shame violators.

7 Steps to Improve Email Deliverability

Zoominfo

As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. Check out the seven ways below to improve email deliverability: Segment your campaigns: Have you ever received an email that’s so irrelevant, you wonder what the sender was thinking? So use your best judgment and try to avoid phrases such as free, act now, and don’t delete.

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. What are the most effective techniques for building an opt-in email list? What’s the best day and time to send emails? How can you craft killer subject lines that maximize open rates?

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

That means email marketers need to be more thoughtful and creative in terms of attracting subscribers, crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. What are the most effective techniques for building an opt-in email list? What’s the best day and time to send emails?

72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

I would strongly recommend checking out our definitive guide on email deliverability to learn more about how exactly this works. The best course of action is: a). Not having Unsubscribe link in the email footer All marketing emails need to have a clear way for users to opt-out of them. If you are sending emails to opted-in list(s) ensure every email going to them have a way for them to opt out of them using an unsubscribe link.

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What is a bulk email blast?

SendX

Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). However this kind of bulk email isn't just sent out of the blue and requires a long term strategy, rather than short term thinking for quick results. And bulk email rates are cheaper than regular ESP subscription. Not-so-good things about Bulk Email Email accounts get flagged when abnormal activities happen - and sending out a bulk email out of the blue is definitely one.

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6 Tips on Sending Effective Email During a Crisis

Litmus

Now more than ever, it is important that your email messages align with best practices and that your messages are error-free. In addition, you can use the preview text to help increase your open rates by leveraging this field to further reassure your audience this is a legitimate message from your organization. Keep a close eye on your deliverability metrics. Leverage email campaigns with high engagement rates and send these announcement emails after those.

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SharpSpring Guide to Understanding Email Metrics

Sharpspring

Open Rate. Click Rate. It is best to aim for a less than 1% hard bounce rate on your email campaigns. It is best to aim for a less than 5% soft bounce rate on your email campaigns. A sunset policy is one of the best ways to minimize soft bounces, hard bounces, spam complaints, while boosting your sender reputation. Pristine addresses commonly signal a lack of direct opt-in methods such as purchased, rented, or scraped data. Open Rate.

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#B2BChannelPanel Round-Up: Email

PathFactory

Find what works best and then continue to test and optimize. If it’s not they won’t open the next one. When we launched a reg email to past attendees it had a 49% open rate and 23% click through rate, which is by far the best performing email we’ve ever sent. We also sent it out on behalf of our Customer Advocacy Manager who has a very active relationship with our customers. It was super simple but had outrageous engagement, like 90% click rate.

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The Top 10 Do’s and Don’ts of Email Marketing

Salesfusion

these best and worst practices. In terms of metrics, be sure to monitor open rate, bounce rate, click through rate, unsubscribe rate and inbox placement rate. This practice can go a long way toward helping you reach the goal of delivering the right message to the right person at the right time. Make it Easy to Opt Out & Offer Selective Opt Outs: Another logistical concern to which you need to pay attention is opt outs.

What Are Your Metrics Saying About Your Email Campaigns?

Fathom

Although there are certainly best practices to lean on, the best way to determine what is right for your customers is through continual testing and close monitoring of performance metrics. Increasing Opt-out rates : You’re sending too many emails. This gives the consumer options aside from opting-out. Send a welcome email when consumers opt-in to your email and let the consumer know what types of emails to expect and how often.

5 Email Metrics that Matter to Marketers

Marketing Action

For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. If your audience isn’t receiving your messages, your conversion rates will suffer. This includes invalid email addresses, duplicate email addresses, or those who are suppressed (because they have opted out or for another reason; perhaps you’ve sent them similar messages recently). Bounce rates: How many emails bounced back?

Winning Back Inactive Subscribers

Valasys

You are left with a feeling of loss and sadness that in spite of your best efforts, you ended up offending or boring a subscriber’s sensibilities. 100% retention rate is not possible. A lot of time is spent marketers and business owners in getting customers to opt-in to your email newsletters and lists and not enough time is spent in actually engaging with them. Never opted-in or didn’t know they opted-in to your email list.

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5 Email Metrics that Matter to Marketers

Marketing Action

For email marketing, the important metrics start with the basics: delivery, opt-ins, opt-outs, opens, and clicks. If your audience isn’t receiving your messages, your conversion rates will suffer. This includes invalid email addresses, duplicate email addresses, or those who are suppressed (because they have opted out or for another reason; perhaps you’ve sent them similar messages recently). Bounce rates: How many emails bounced back?

Does Your Drip Marketing Leak Leads?

Marketo

Rather, relevant information generates increased response rates. Effective drip marketing will reduce spam rates when prospects expect and appreciate your messages but it doesn’t stop there. The lead nurturing process must be measured to determine email open rates, click through rates from offers, and opt out rates. The best practices use message mapping to align lead nurturing goals and content before the actual work begins.

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Dos and Don’ts to Improve Your Email Marketing Newsletters

Circle Studio

However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. A study by MailChimp showed that segmented campaigns received 14.31% more opens and 100.95% more clicks than non-segmented campaigns. Emails with personalized subject lines are 26% more likely to be opened, and personalized messages improve click-through rates by 14%.

The Ultimate Guide to Email Marketing

Hubspot

Perhaps the best reason to use email marketing is that you own the channel. Outside of compliance regulations , there is no external entity that can impact how, when, or why you reach out to your subscribers. Unless you have the (wo)manpower, free time, and capital to individually build a personal relationship with each one of your prospects and customers, email should be your best marketing friend. Should you send out new product announcements? Deliverability.

[Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns

Marketo

Once they knock out, it seems almost impossible to wake them up. If I had to bet, it’s likely that there are some email subscribers in your database that are out cold just like your sleepy friend. Too busy – I would open your emails, but I’ve been pretty jammed lately. For those who only send out emails on monthly or quarterly basis, the inactivity timeframe could be 6 to 12 months. You celebrated and continued to market to them to the best of your ability.

The 5-Step Test to Determine Optimal Email Frequency

Hubspot

You know there's a delicate balance between infrequent email communications and bombarding your email recipients with messages to the point that they opt out. For example, you might hypothesize that increasing your email send frequency from once a week to three times a week will increase your click-through rate by 35%, or perhaps it will increase the number of "wheat bread" leads that move to the prospecting stage as a result of your nurturing by 15%.

How to Create Marketing Emails Both Readers AND Inboxes Love

Hubspot

If you're unsure whether your emails are up to snuff for your recipients and their inboxes, reference this visual guide to creating an inbox- and reader-friendly email, complete with explanations for why all of these factors matter so much for your deliverability, open, and click-through rates. And if you want your subject line to appear fully on mobile devices, you have to get even shorter -- best practices recommend you aim for fewer than 20 characters.

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5 Email Marketing Myths for the Modern Marketer

Zoominfo

This tactic is popular for several reasons—short subject lines are thought to grab subscribers’ attention quickly and to work best on smaller mobile screens, which typically only display the first 35 characters or so. In fact, one study found that subject lines on the longer side –61 to 70 characters–had the highest average read rate at 17% ( source ). Myth #2: Opt-outs are a major cause for concern. Myth #4: Branded HTML emails perform the best.