Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Only B2B

JUNE 14, 2023

In the fast-paced world of B2B marketing, understanding the intent of potential buyers is a game-changer. B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Five Ways to Succeed at Intent Marketing. Video ad targeting is a key tactic to leverage the power of intent data.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The Leader in Buyer Intent.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

NetLine

APRIL 11, 2024

The 2024 report dives deep into the behaviors of B2B professionals, backed by an unprecedented analysis of the consumption of more than 45,000 individual content assets from the past year. Let’s begin with one of the more “controversial” subjects in modern marketing and NetLine’s bread and butter: Gated content. This is a preview.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. 1 for buyer intent by G2.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

ANNUITAS

MARCH 21, 2023

Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals. Analytics: More Data Sources and Improved AI Modeling Tools Adobe Measure includes two major additions.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. These snippets of information can help you make better-informed business decisions and tailor your B2B marketing strategies for maximum impact.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Aberdeen

FEBRUARY 22, 2019

This level of insight into rodent communication is unprecedented, and the behavioral insights revealed will add a layer of context to studies involving rats. However, this innovation can be compared to the AI-powered data science fueling Aberdeen’s intent data offerings.

Intent Signal 40

Intent Signal Intent Intent Data Purchase Intent 40

Martech

AUGUST 16, 2022

The tasks of modern marketing — such as creating insights from data and targeting what we say and who we say it, to personalizing those experiences of a supporter — are no different for a nonprofit than they are for a for-profit organization.”. Artificial intelligence (AI) and machine learning (ML). See terms.

Marketing AI 98

Marketing AI Organization Digital Asset Management Touchpoints 98

6sense

MAY 12, 2020

With this partnership, Bombora’s intent data is available in 6sense for mutual customers to utilize when identifying accounts to target with marketing and sales activities. Company Surge data complements 6sense’s proprietary first- and third-party intent data to deliver an even more complete view of B2B buyer behavior in the market. “As

Bombora 62

Bombora Advertising Agencies B2B Sales Lead Ranking 62

Only B2B

FEBRUARY 21, 2024

Gone are the days of B2B marketing campaigns that land with a thud! We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. Forget them!

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Engagio

MAY 23, 2023

However, if you’re skeptical about trusting AI, we’ve got some quotes from our beloved customers to back up its claims. Whether you’re a marketer looking to supercharge your B2B campaigns or a business owner looking for a competitive edge, we’re the solution you’ve been looking for! It’s the backbone of all of my programs.”

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

6sense

DECEMBER 10, 2021

6sense, the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora, the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription.

Bombora 62

Bombora Marketing AI Intent Data Intent Signal 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Only B2B

OCTOBER 13, 2021

In this case, intent data can be useful. Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline. Thus, your marketing team can target their efforts to attract them. ZoomInfo provides intent signals on your terms.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Rev

FEBRUARY 28, 2023

How exegraphics differ from intent Exegraphics and intent data offer essentially a macro- and a micro-view of a potential customer. Intent signals reflect individual actions that indicate some amount of willingness to engage with your company’s offerings. Exegraphics offer similar insights for the B2B world.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

6sense

JULY 8, 2021

6sense , the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora , the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription.

Bombora 62

Bombora Marketing AI Intent Data Multi-Channel 62

Aberdeen

OCTOBER 9, 2019

The business world coined the term “account-based marketing” back in 2004. But B2B marketers only started to take notice in the last four or five years. This is due to ABM delivering double the ROI of traditional marketing for almost 50% of B2B companies. That’s where predictive insights and intent data come into play.

Account Based Marketing 40

Account Based Marketing Marketing AI Allocation Intent Signal 40

6sense

DECEMBER 8, 2021

Even with the availability of new communication tools, I find that email remains the predominant channel for business-to-business (B2B) sales and marketing. The growing disconnect between how modern B2B buyers want to buy and marketing’s overreliance on tactics of the past is preventing us from successfully engaging with prospects.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Account Based Marketing ABM 62

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

DealSignal

JULY 17, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. It includes information about software, hardware, or IT infrastructure, offering valuable context for targeted sales or marketing approaches.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

SalesIntel

APRIL 19, 2024

Accurate lead data is crucial for successful sales and marketing efforts. Issues in lead data quality can easily undermine your sales and marketing efforts. SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Ranking 40

NetLine

JANUARY 30, 2024

When we introduced INTENTIVE , our intention (yes, pun intended) was to change how B2B marketing gets done. In this blog, we’ll share some of the exciting results and new developments taking place within the INTENTIVE platform, and how it’s making waves by providing real-time insights into active intent within B2B accounts.

Intent 52

Intent CTR Intent Data Intent Signal 52

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. Augment Marketing and Sales Strategy with AI. Author Lilach Bullock says the insights gleaned from intent data captured by AI can fuel – and improve – sales and content strategies and activities.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Inbox Insight

MARCH 13, 2024

Restricted access to quality intent data and the technological means to analyze and strategically apply it, has meant lead prioritization tactics have often been subjective or based on a limited view of the buyer journey. For many businesses this has led to growing frustrations and wasted marketing and sales efforts.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Valasys

APRIL 3, 2023

Sales and marketing teams are always trying to accomplish more with less. Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” What exactly intent data?

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

6sense

JULY 8, 2021

6sense , the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora , the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription.

Bombora 48

Bombora Marketing AI Intent Data Multi-Channel 48

ABM in Action

JUNE 29, 2023

NetLine , a content marketing and lead generation company, launched INTENTIVE , which the company claims is the only buyer-level intent platform that delivers real-time insights into prospects that are actively expressing intent within a B2B account.

Intent 52

Intent Intent Signal Account Based Marketing Intent Data 52

DiscoverOrg

OCTOBER 19, 2017

Whether you’re already doing it – or thinking about doing it – you’re probably one of an increasing number of B2B companies transitioning to an account-based approach to sales and marketing. Origin Story: Terminus’ Formula for Account-Based Marketing. Small world!). Look for the full story here at Terminus ).

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Inbox Insight

APRIL 22, 2024

Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy. For B2B marketers at enterprise companies, understanding the significance of lead generation is essential in today’s market.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

SalesIntel

DECEMBER 11, 2023

It’s a voyage into the heart of enriched data – a realm where lead profiles transcend mere demographics and evolve into dynamic personas enriched with industry-specific insights, behavioral cues, and intent signals.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Allocation 40