Marketing Insider Group

MARCH 16, 2020

Consistent blog publishing is the heart of successful content marketing. With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads. Is Blogging Still Important? The answer: absolutely yes.

Lead Scoring 276

Lead Scoring Lead Ranking Budget Programs Marketing Budget 276

Zoominfo

MARCH 28, 2023

Today’s most dynamic companies rely on an intricate series of data-driven processes to stay competitive. With a comprehensive data management system. What is Data Management? Data management is the practice of collecting, storing, organizing, and using data. These outcomes are essential to the life of a business.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Barriers 130

Webbiquity

SEPTEMBER 17, 2019

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. In the technology sector, they are most often software developers or engineers. Company Name. SalesReach (communication software for sales professionals).

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Act-On

NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. Yet creating better strategies requires better data, and this is where many marketers get stuck. That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success.

Marketing Automation Services 264

Marketing Automation Services Marketing Automation Automation B2B Marketing 264

Customer Experience Matrix

MARCH 4, 2018

market is ahead of Europeans on marketing technology in general and customer data management in particular. market) is why so many European vendors have relocated to the U.S. The ratio was seven out of 24 in the CDP Institute’s recent vendor comparison report , including nearly all of the Europe-based CDPs.)

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

Customer Experience Matrix

JULY 25, 2020

Call me a c**k-eyed optimist, but marketers may actually be getting better at buying software. user stories) and having vendors demonstrate those. (If Instead, buyers correctly see use cases as part of an agile methodology that evolves a solution by solving a sequence of concrete, near-term objectives.

Work Management 194

Work Management Marketing Management Sample Vendors 194

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

Tomorrow People

NOVEMBER 17, 2021

B2B companies in existing markets need to stand out. It’s no secret that companies in existing markets face competition – a lot of it. Firstly, it’s important to recognise the rules of the market you’re in. Red and blue ocean markets. The term ‘blue ocean’ refers to uncontested market spaces.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Sprout Social

MAY 10, 2023

Selecting the right software for your brand is just one puzzle piece to your online review management strategy. Review management software helps brands collect and respond to customer feedback faster while also discovering actionable business insights. Why do companies need review management software?

Work Management 123

Work Management Marketing Management Software Marketing AI 123

Zoominfo

NOVEMBER 11, 2020

Account-based marketing (ABM) is time-consuming; getting it right takes hard work, consolidation of resources and alignment on the part of both sales and marketing. I Zoom’ed with Hussam AlMukhat, Senior Director of Strategic Marketing at ZoomInfo, for all the details. No other account managers have the same treatment.

Account Based Marketing 246

Account Based Marketing Enterprise Management Work Management Marketing Management 246

Salesforce Marketing Cloud

FEBRUARY 14, 2023

The big picture The average enterprise company uses more than 1,000 different applications across separate departments, which are often siloed, according to MuleSoft’s 2023 Connectivity Benchmark Report. This is known as vendor sprawl. Consolidate your spend with one or just a few vendors. What is vendor sprawl?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Marketing Insider Group

SEPTEMBER 23, 2019

If you’re reading this, you probably have a working interest in content marketing, and so your answer is probably “yes”: you have some kind of method for producing and publicizing content. According to research by the Content Marketing Institute , over 60% of B2B marketers don’t have a documented content strategy.

Marketing Budget 278

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 278

Webbiquity

FEBRUARY 4, 2020

Quill Security Technology emerged in 2018 when its three co-founders decided to change this by taking a different approach to helping building owners and managers understand and address risks. Chief security officers (CSOs), operations executives, and facility managers use Quill to back their security proposals with quantitative evidence.

Budget Programs 315

Budget Programs Validation Work Management Allocation 315

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

SendX

AUGUST 13, 2020

Managing work remotely has its hurdles, but remote work is not without its perks. Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment. In this blog, we will discuss marketing tools that will boost your company’s productivity, collaboration and communication.

Work Management 195

Work Management Budget Programs Enterprise Management Tools 195

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. There will always be prospects who need B2B products or services.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

InsightSquared

OCTOBER 15, 2018

We’re a diverse group of professionals, and we’ve all managed to find our place even if we happened to stumble into it. As a sales ops professional, your sales and leadership teams look to you to manage core processes and handle the nitty gritty details of contracts and order processing. You name it, I’ve probably seen it.

Work Management 275

Work Management Marketing Management Thought Leadership Barriers 275

InsightSquared

MARCH 6, 2018

They’ll ensure guidelines are properly adhered to and contracts are being executed, all while simultaneously working to eliminate barriers that slow down the contracting process. Go-to-market strategy. Renewals management. Collaborating with other teams (Marketing, Customer Success, Support, etc.). Conclusion.

Top of Funnel 299

Top of Funnel Ad Building Work Management CRM 299

Martech

MAY 3, 2022

There’s a good reason you feel overwhelmed by the marketing technology out there. COVID-19 had produced initial consternation in the marketing tech community. “Would this crisis be the catalyst for consolidating if not out right collapsing the vast and vibrant martech vendor universe?” A treasure map.

Marketing Management 110

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 110

Customer Experience Matrix

APRIL 15, 2024

Normal 0 false false false EN-US X-NONE X-NONE Last weekend brought the intriguing rumor that Salesforce is in late stage talks to acquire data integration vendor Informatica. Cloud database vendors including Google and Snowflake are expanding into marketing applications. I don’t know the answer.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Marketing AI 136

Salesforce Marketing Cloud

SEPTEMBER 9, 2024

Data is crucial for financial services institutions (FSIs) to succeed. Whether you’re looking to understand your clients on a more personal level or looking to gauge the market to capitalize on industry trends, the ability to use data effectively can give you a significant competitive advantage. Back to top.) Back to top.)

Work Management 97

Work Management Marketing Management Service Marketing AI 97

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. As a recent study of 1,597 content marketers found, “There is virtually no correlation between time spent creating content and marketing success.”.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

chiefmartech

DECEMBER 2, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. The annual marketing technology landscape , produced since 2011, has been a source of heated debate. This is part 4.

Work Management 133

Work Management Marketing Management Trends API 133

Zoominfo

AUGUST 31, 2020

Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large. 1) Buyer Beware: Cheap Imitations Are Likely To Flood The Market. The sad reality is that the world is getting flooded with small companies stretching the definition of AI-powered intelligence.

Marketing AI 179

Marketing AI Marketing Automation Services Work Management Marketing Management 179

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete.

Public Relations 131

Public Relations Marketing Mix Work Management Marketing Management 131

seo.co

APRIL 2, 2023

Depending on which industry report you believe, the size of the SEO market is roughly $80 billion. It’s never been easier to start your own digital marketing agency , but that doesn’t mean you should. That’s where white label SEO and white label digital marketing come in.

Work Management 105

Work Management Paid Search Agency Marketing Management Advertising Agencies 105

Customer Experience Matrix

JANUARY 18, 2015

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. Vendor Categories So far so good, but it’s really just theory. But things aren’t quite so simple. In fact, most do not.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120

Marketing Insider Group

MARCH 4, 2020

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 261

Enterprise Management Paid Search Agency Examples Advertising Agencies 261

Heinz Marketing

OCTOBER 28, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! Marketers should create content with craft and care.

Work Management 114

Work Management Marketing Management B2B Marketing Planning 114

chiefmartech

APRIL 22, 2020

Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions. That’s after 615 from the 2019 landscape went away, either consolidated with another martech company or simply gone defunct. If you were predicting consolidation, an 8.7%

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Traditional methods just aren’t keeping pace with modern marketing methods. In smaller companies that figure rises to 71%.

Top of Funnel 106

Top of Funnel Marketing AI Paid Search Agency Companies 106

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for?

Top of Funnel 190

Top of Funnel Budget Programs Content Marketing Marketing Management 190

Vidyard

MARCH 5, 2021

Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2 Are you looking to help marketing with video management and data collection?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Convince & Convert

SEPTEMBER 19, 2024

Ever felt like B2C marketers get to have all the fun? Can B2B marketing learn a thing or two from B2C brands? Acronyms Defined B2B: Business-to-Business B2C: Business-to-Consumer Can We Use B2C Marketing Methods and Research in B2B? Managing both effectively is the secret to an enduring B2B brand. Let’s find out how.

Ideal Customer Profiles 142

Ideal Customer Profiles B2B Marketing Work Management Planning 142

Customer Experience Matrix

MAY 26, 2023

The size of most markets is governed by a combination of supply and demand. The marketing technology industry has been a rare exception with few constraints on either factor. Meanwhile, the non-stop expansion in marketing channels and techniques has created an endless demand for new systems. It aint necessarily so.

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Webbiquity

OCTOBER 22, 2019

Lisa David, a partner at performance management and business analytics consulting firm eCapital Advisors (disclosure: client) described her challenges and approach (such as clearly identifying her “untouchables”—the aspects of her life that she considers to be a top priority) with author and speaker Sue Hawkes in t his amazing podcast.

Work Management 39

Work Management Marketing Management Burn Rate Marketing Proposals 39